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ICT in Agriculture:


ICT in Agriculture: Experience, Lessons Issues and Options DIRECTOR (ITD&P) National Institute of Agricultural Extension Management, Hyderabad – PowerPoint PPT presentation

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Title: ICT in Agriculture:

ICT in Agriculture Experience, Lessons
Issues and Options

Dr. V.P. Sharma
National Institute of Agricultural Extension
Management, Hyderabad

National Institute of Agricultural Extension
Management, Hyderabad
MANAGE is an Institute of Ministry of
Agriculture, GOI Core Mandate Capacity Building
of Extension Professionals
Develop new, innovative, demand-driven,
Participatory Extension
Systems and models Activities Training,
Research, Consultancy, Education
Support GOI in implementation of their
schemes Kisan Call
Centre (KCC), ACABC

India and Agriculture
  • Total population 1029 million
  • Rural Population 743 million (72)
  • Pop. Engaged in Agriculture 234 m.
  • Cultivators - 127 m.
  • Agricultural Labour - 107 m.
  • Contribution to GDP (1950-51)- 53
  • Contribution to GDP (2010-11)- 14.2
    (Economic Survey-10-11)
  • Data Source Agricultural Statistics at a
    Glance- 2004, DES, DAC, MOA, GOI
  • Population 1-4-11 is 1210 million (2011

India and Connetivity
  • 990 Telephones (929 M Mobiles)-July 12
  • - Times of India, July 5, 2012
  • As the fastest growing
    telecommunications market in the world, India is
    projected to have 1.159 billion mobile
    subscribers by 2013.Several leading global
    consultancies estimate that India will become the
    world's largest mobile phone market by
    subscriptions by 2013.
  • 100 Million Internet Users (Only 5 M. in 2002),
    likely to increase to 300 m by 2014. (WSJ)
  • (A Total of 20 million Subscribers of Internet
    June 2009) Inernetworldstats.com/ 27-9-2011
  • Connectivity is highly skewed Rural 32/
    Urban 150)
  • Internet connectivity more skewed
  • Technology for Rural Connectivity available
  • Efforts required to promote Rural Connectivity
  • 2009 figures as per ITU

Agricultural Extension Where we are today
  • 1950s1970s Community Development, National
    Extension Services, Multipurpose Agriculture
    Development Programmes
  • 1970s-1990s Specialized Extension Systems
    Training Visit System Fortnightly Workshops,
    Subject Matter Specialists at district,
    Sub-District levels
  • 1998-2002 Broad basing of Extension Bottom-up
    Planning, Participatory Mode, Integrated delivery
    of Extension Services
  • 2003 -2010 Extension Reforms extended to whole
    country, Public Private Partnerships, increased
    role of NGOs, Farmers Organizations
    Introduction of KCC and
  • 2010 onwards Strengthening of ATMA (at District
    and below)- BTMs, ABTMs, Farmers Friends
    Strengthening of SAMETI KCC, increased focus on

50 Years of Agriculture (India)
  • Rate of growth
  • 0.25 in First Half of the Century
  • 2.7 in the Second Half of the Century
  • Since 1951
  • Food grains Production more than Quadrupled (52
    to 241 mts)
  • Cereals Production over 5 times (44 to 223 mt)
  • Oilseeds Production Quadrupled
  • Pulses Production doubled (8 to 18 mts)

Percentages Of Farmer Households Accessing
Modern Agricultural Technology
Changing methods of Communications
  • 50s, 60s and 70s- Face to Face Extension/
    Neighbor Farmers/ Radio/ Demonstrations/ Melas
  • 80s 90s Radio/ T.V. / Neighbor Farmers
    /Face-to-face/ Farm Melas/ KVKs/
  • 2000-10- T.V./ Neighbor Farmers/ Input Dealers/
    Radio/ Telephones/ Private Companies
  • 2010 onwards SMS/Telephone/ TV/ Radio/
    Internet/Input Dealers/ Melas/ Face-to-face/
    Private Companies

ICT Initiatives in XIIth Plan
  • Capacity building of farmers, extension workers,
    extension officers, institutions and society to
    enhance their ICT knowledge and skills with a
    National Farmers e-Literacy Mission (Rashtriya
    Kisan e-Saksharata Abhiyan)
  • Empowering the grass-root level extension
    officials with state-of-the-art ICT tools PDAs/
    Laptop/ Mobile, Digital Camera Internet access
  • Kisan Portal A single window access point for
    all queries, information, and support related to
    Farming community for project delivery,
    transparency in functioning with strong feedback
    and monitoring mechanism.
    net, EMS and all other major Agri-knowledge
    portals ICAR/state/ SAU Agricultural Portals /
    information about Input Dealers / AC-ABC
  • One Community Radio in each District
  • Reach out to all Farmers thru SMS/MMS every day/
  • Promote vernacular Agricultural Newspapers
  • Integrate CSCs in KCC Services

Strategy and Options
  • Conscious Effort at Policy level to integrate
    ICTs enabled Extension as a part of Agricultural
  • Necessity of a nodal planning and implementation
    agency at Country/ State level
  • Continuous hunt and integration of new
    Communication technologies in Good Governance
  • Use of Media Radio and T.V. in participatory
    programming and interactive mode
  • Use of Call Centers for Tele-Advisory Services
  • Continuous on-line monitoring and updating of ALL
    Extension systems and Databases
  • Mechanism of Capturing lessons and sharing
    horizontally, vertically (within districts/
    states and across the states)

The Road Ahead
  • Appropriate use of ICTs can facilitate
  • To Meet the expectations of Good-Governance in
    Agriculture by improving transparency and
    Farmers participation in Agricultural Planning,
    implementation and Monitoring.
  • To reach up to over 90 of Farming community
    (from current level of below 50), within next 5
    years, with Agricultural Information
  • Let us COMMIT to work together for Farmers.

Dr. V.P. Sharma, Director (Information
Technology, Documentation and Publications)
National Institute of Agricultural Extension
Management (MANAGE), Rajendranagar, Hyderabad
500030, Andhra Pradesh, India Ph
91-040-24014525 Fax 91-040-24015388 Email
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