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IoPP on-screen PowerPoint slides

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Title: IoPP on-screen PowerPoint s Subject: Corporate presentation template Author: Lloyd Fletcher & Andrew Giaquinto Keywords: iopp template powerpoint ... – PowerPoint PPT presentation

Number of Views:16
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Provided by: LloydFl2
Learn more at: http://www.iop.org
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Title: IoPP on-screen PowerPoint slides


1
Teacher Recruitment MarketingJo
MurawskiMarketing Executive
2
Our main focus
3
  • Teacher Training Scholarships Marketing
  • October 2013 April 2014
  • 150 Scholarships to award
  • 25,000 tax-free

4
Scholarship campaign design
5
Integrated campaign Blog, email, Facebook
Twitter
6
Advertising Prospects.ac.uk, Google, LinkedIn
Facebook
7
New Teacher profiles and updated Scholarship
video
8
Not entirely digital! Brochures still important
9
Scholarship campaign stats
  • Web views www.iop.org/scholarships22,170 page
    views (17,694 unique views) 24 more views than
    same period last year so word is definitely out!
  • IOP Blog articles over 30 more time spent on
    page than other blog posts. People are engaged
    with Scholarships
  • Tweets 57 since October (approx 10 per month)

10
How did you hear about IOP Teacher Training
Scholarship?
11
Scholarship figures to date
  • 491 applications to date
  • 7 assessment days and 4 still to go
  • 71 scholarships offered
  • Still 79 left to award!
  • Two deadlines remaining 16 May and 16 June

12
  • Prospects CRM Programme

13
Data
  • 1,970 people on our prospects database
  • Details obtained at events and through website
    sign-up form
  • Emailed on a monthly basis with information
    about teaching and scholarships
  • Very high engagement emails receive 30-35 open
    rate and 10-15 click through rate

14
Events
15
Where have we been?
  • Hosted 10 Insight into Teaching events(2 more
    still to go)
  • Attended 5 NCTL Train to Teach events
  • Attended 2 NCTL Career Changer events
  • Attended 7 Careers Fairs
  • Weve met 262 prospects!

16
Challenges
  • Universities overwhelmed with employer events
  • Engineering departments not so receptive
  • Final year students not attending events
  • Anecdotal research from careers advisers
  • I personally feel that tuition fees are
  • having some effect in making some
  • people think earlier about their
  • potential careers

Final year students may be concentrating on
getting a good high classification degree and
therefore forfeit career planning and career
researching till after they have obtained the
degree
17
School Experience Programme (SEP)
18
School Experience Programme (SEP)
  • Still going strong!
  • 673 schools on database
  • 87 people matched to a school so far
  • this year
  • Always looking for new schools
  • Look out for rebrand later this year.

19
Recent SKE promotion
20
What next?
  • Its not too late to apply campaign for
  • undergraduate physics students
  • More focus on engineering
  • Redesign School Experience Programme
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