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Startup Boot Camp

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Startup Boot Camp Kick Starting Success for California s Retail, Restaurant and Service Entrepreneurs! Day 3 Session 1 – PowerPoint PPT presentation

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Title: Startup Boot Camp


1
Startup Boot Camp
  • Kick Starting Success for Californias Retail,
    Restaurant and Service Entrepreneurs!

Day 3 Session 1
2
Review/Questions
3
From Day 1
  • How are you coming with your definitions of your
  • Customer
  • Product/Service
  • Competition
  • Pricing

3
4
From Day 2
  • Lets discuss question from Day 2s assignments
  • What sources of market research have you found?
  • What questions do you have regarding . . . .
  • Estimating sales
  • Startup vs. operating costs
  • Developing cash flow projections

4
5
Marketing basics
People don't need to necessarily see me in the
jersey to understand who I am and what message
I'm trying to get across with the things that I'm
marketing. Dwyane
Wade
6
Importance Of Marketing
  • Marketing pulls it all together
  • Marketing is more than placing an advertisement
  • Its about developing the right product(s) or
    service(s), at the right price, at the right
    place, in the right quantities at the right time
    and offering it to the right customer
  • Marketing drives sales
  • Sales drive profits

6
7
The 4Ps of Marketing
  • Product Whatever you are selling
  • Price The amount of money asked for, or given in
    exchange for your product
  • Place Distribution channels (where will your
    customers find the product/service)
  • Promotion An activity designed to encourage the
    purchase of a product
  • And dont forget . . . . People!

7
8
Marketing Mix Definition?
  • How the 4Ps are combined is known as the
    Marketing Mix. Its the coordination of
    product/service design, pricing decisions,
    distribution, and promotional decisions to form a
    consistent and effective marketing program.

8
9
Whats The Marketing Mix?
  • Product?
  • Price?
  • Place?
  • Promotion?

9
10
Whats The Marketing Mix?
  • Product?
  • Price?
  • Place?
  • Promotion?

10
11
Whats The Marketing Mix?
  • Product?
  • Price?
  • Place?
  • Promotion?

11
12
Product
  • Remember your target customer, their needs and
    wants
  • Tailor your product/service to your customer

12
13
Price
  • Must make sense given the
  • Markets served and the target customer
  • Products/services offered
  • Operational costs/method of distribution
  • Competition/perceived competitive advantage

13
14
Place
  • Where will your customers find you?

14
15
Place
  • Where will your customers find you?

15
16
Place
  • Where will your customers find you?

16
17
Promotion
  • Methods a company uses to communicate its message
    to its target market and Brand its product or
    service
  • 5 Promotional Strategy Methods
  • Advertising
  • Sales Promotion
  • Public Relations
  • Personal Selling
  • Direct Marketing

17
18
Branding
  • Branding (positioning)
  • The battle for your customers minds.
  • Who will the customers think of first, when
    making a decision on your product/service type?

18
19
The Message
  • Lends itself to multiple media
  • From t-shirts and hats to cable ads
  • Shorter is better
  • Distinctive
  • Memorable
  • Examples
  • You Deserve a Break Today
  • The Ultimate Driving Machine

19
20
Advertising
  • The message(s) and what they say about your
    company and its products
  • The mediums used and how they are perceived by
    different audiences
  • The mix of media combined with the message(s)
  • Can reach masses of geographically dispersed
    buyers
  • Message must be repeated many times to move
    customers to take action
  • Impersonal one-way, one-to-many communication
  • Can be very costly

20
21
Media Choices
  • Yellow pages
  • Newspaper
  • Other print
  • Radio
  • TV/Cable
  • Press Releases
  • The business systems and collateral materials
  • The Internet

21
22
Yellow Pages
  • Everyones favorite sold hard by the phone
    company
  • Mass market reach
  • Low cost per thousand but expensive overall
  • Most over use with diminishing effects
  • Web based version often a better value
  • Is your business really that mass market driven?
  • Some exposure is good keep it small and focused

22
23
Newspaper
  • Run of press is also mass market
  • Classified ads and retailing driven
  • Has lost ground to all other media
  • Older readership
  • Alternative papers
  • Special editions sections
  • Directories
  • Home repair guide
  • Real estate Sunday section
  • Local retailers can drive traffic with deals,
    sales and coupons

23
24
Other Print
  • Specialty magazines
  • Chamber of Commerce newsletters
  • Industry Associations
  • Depends on the product and customer
  • Can be high cost per thousand
  • Hard to measure and control
  • Keep it small and focused

24
25
Radio
  • Lots of very targeted media choices
  • Radio stations have detailed information about
    their customers demographics
  • Great for campaigns where high frequency is a
    plus
  • Ads not expensive to produce

25
26
Cable TV
  • Lots of choice by market and system
  • Good for targeted marketing with a TV flair
  • Companies have in-house production resources
  • Many day/time choices
  • Easy to measure and track URL and phone number
    in the ad
  • Excellent viewer-ship information
  • Immediate if it works well
  • Lots of choices and deals

26
27
Promotion
  • Wide assortment of tools
  • Attracts consumer attention
  • Offers strong incentives to buy
  • Invites and rewards quick consumer response
  • Effects are short-lived
  • The idea is to generate immediate sales

27
28
Promotion
  • Public relations
  • Events
  • Sponsorships
  • Pricing
  • Innovative sales and promotions
  • Good works

28
29
Promotion Examples
  • Patronage Rewards
  • Point-of-Purchase Promotions
  • Contests
  • Sweepstakes
  • Games
  • Samples
  • Coupons
  • Rebates
  • Cents-off Deals
  • Premiums
  • Advertising Specialties

29
30
Public Relations
  • Very believable
  • Reaches people who avoid salespeople and ads
  • Can dramatize a company or product
  • Tends to be used as an afterthought
  • Planned use can be effective and economical

30
31
Public Relations
  • Cheaper to get them to write about you than to
    write about yourself
  • Worth a PR firms cost if you are doing something
    noteworthy and different
  • Many angles to play for all companies
  • A PR Agent will network you into the correct
    channels to get press

31
32
Examples Of Public Relations
  • News
  • Speeches
  • Special events
  • Buzz marketing
  • Mobile marketing
  • Written materials
  • Editorials
  • Audiovisual materials
  • Corporate identity materials
  • Public service activities
  • Web sites
  • Blogs

32
33
Public Relations Kit
  • Biography of You
  • Fact Sheet (bullet points which answer who,
    what, where, when, why)
  • Business Information (Biography about the
    business)
  • Pictures of the business and product/service
  • An article about something newsworthy amazing
    that the business has done
  • Public Relations Kit

33
34
Personal Selling
  • Personal interaction between two or more people
  • Allows relationship building
  • Most expensive promotion tool

34
35
Sales
  • Product/service knowledge the more
    knowledgeable a salesperson is about a product,
    the easier it is for her/him to explain it to
    others
  • Training is important
  • Make sure they know what to say and have the
    tools to say it well

35
36
Is This A Salesperson?
36
37
Direct Marketing
  • 4 characteristics of Direct Marketing
  • Nonpublic (private)
  • Immediate
  • Customized
  • Interactive
  • Benefits
  • Powerful tool
  • Can be highly targeted
  • Can tailor offers to individual needs
  • Can be timed to reach prospects at just the right
    moment
  • Low-cost and efficient

37
38
Direct Marketing Examples
  • Examples of Direct Marketing
  • Telemarketing
  • Direct-Mail Marketing
  • Catalog Marketing
  • Direct Response TV Marketing (i.e. infomercial
    and shopping channels)
  • Kiosk Marketing

38
39
The Elevator Pitch
  • Whether you are trying to raise capital, promote
    your company, or promote yourself, its essential
    to have an elevator pitch. You must communicate
    your main message quickly, clearly, and
    distinctly to someone who doesnt even know you.
    A good pitch takes planning and practice to
    deliver it quickly, on the spot, and under
    pressure. 30 seconds to a maximum of 1 minute!
  • You your business name what you do any
    special/unique capabilities what kind of
    customers can benefit from your business and how
    you help them. If time, include an example of
    something great you have done that helped a
    customer
  • If you're a restaurateur and can't keep your
    regulars coming back, you're lost. Using
    proprietary online and offline survey techniques,
    Trey Research will find out how you can stop the
    losses and start generating profit.

39
40
The Marketing Plan
  • The schedule of all the planned marketing
    activities to be performed over a period of time

40
41
Elements
  • The market research is done
  • The heavy user group identified
  • The message is clear, concise and tested
  • The approach is balanced
  • Spending is within budgets
  • Feedback systems allow tracking and measurement
  • Willingness to change and adjust based on results

41
42
Marketing Budget
  • What the business can afford
  • What it needs to spend to be competitive
  • Fixed or Variable Costs model
  • Total communications costs
  • New businesses
  • Always spend more
  • Need to get known
  • Build a client base
  • Make mistakes while trying media

42
43
How To Spend The Money
  • Driven by the business plan and the target market
    customer
  • Reach your heavy user as often as possible
  • Budget by the month
  • Structure marketing campaigns
  • Manage costs by the campaign

43
44
How Much To Spend
  • A function of
  • The business model
  • Your profit vs. growth objectives
  • Stage of the company
  • Gross margins
  • Competition
  • Cash
  • 5 is about as little as one can spend
  • 12 is about the maximum
  • Averaged over the year seasonal peaks and
    valleys
  • Fish all day when they are running
  • Dont waste money when theyre not

44
45
Spending Levels
  • Model would be something like this
  • 1.00 Net Revenue
  • .55 Cost of Goods Sold
  • .45 Gross Margin
  • .09 Occupancy/Web Costs
  • .09 GA
  • .09 Sales and Marketing
  • .05 Interest and other cash
  • .13 Profit before Taxes

45
46
Spending Levels
  • Higher Gross Margins means more for Marketing
  • Sometimes you must over spend to launch a new
    business, new product, stay competitive or grow

46
47
Promotion Ideas
  • Always carry business cards. Give them freely and
    ask permission to leave them in places your
    target market may visit
  • Print the products you sell or services offered
    on the back of your business cards
  • Create a calendar for customers with your shop's
    name and address on it
  • Join a trade association or organization related
    to your industry

47
48
Promotion Ideas (contd)
  • Collect your customers email and mailing
    addresses by offering your customers an
    additional on their next sale (which you will
    email to them to confirm the email address)
  • Have a drawing for a product or a gift
    certificate. Use the entry forms to collect
    customers' mailing addresses
  • Develop a brochure of services your shop offers
  • Conduct monthly clinics about a product or
    service you offer

48
49
Promotion Ideas (contd)
  • Print a tagline for your business on letterhead,
    fax cover sheets, e-mails and invoices
  • Develop a website. Use a memorable URL
  • Include customer testimonials in your printed and
    online literature
  • Promote yourself as an expert
  • Submit to the local newspaper, trade journal or
    other publications
  • Host an after-hours gathering for your employees
    and their friends/relatives

49
50
Promotion Ideas (contd)
  • Provide free t-shirts with your logo to your
    staff to wear
  • Create an annual award and publicize it
  • Create a press kit and keep its contents current
  • Use an answering machine or voice mail system
  • Distribute specialty products such as pens, mouse
    pads, or mugs with your store's logo
  • Give a speech

50
51
Promotion Ideas (contd)
  • Sponsor an Adopt-a-Highway area in your community
  • Donate your product or service to a charity event
    or auction
  • Maintain your on-line presence
  • Advertise in creative locations such as park
    benches, buses, and popular Web sites
  • Improve your building signage

51
52
Promotion Ideas
  • Create window displays in locations away from
    your shop. Airports, hospitals, and large office
    buildings occasionally have display areas they
    rent to local businesses
  • Cross-market with local non-competing businesses
  • Team up with a non-competing business in your
    area to offer a package promotion
  • Pick the slowest day to hold a 1-day sale

52
53
Promotion Ideas
  • Create a loyalty program to reward existing
    customers
  • Send hand-written thank you notes to important
    customers every chance you get
  • Use brightly colored envelopes and unique
    stationary when sending direct mail pieces
  • Show product demos or related videos on a
    television on the sales floors during store hours
  • Book a celebrity guest for an event at your
    store

53
54
Measurement Systems
  • Need to measure results
  • Gauge results quantitatively
  • Track leads and conversion to sales
  • Use the results to adjust future spending
  • Fund winners
  • Kill losers

54
55
Measurement Systems
  • Some ways to track results
  • Special phone numbers
  • Web site landing pages
  • Web based surveys
  • Questions when people call
  • Coupon codes
  • Simple tracking systems are the best
  • Use the data to adjust spending

55
56
Your Marketing Network
  • You may use
  • Ad agency
  • PR representative
  • Graphic designer
  • Ability to send out email blasts
  • Dont be afraid of managing multiple resources
  • Set budgets
  • Expect results and measure them

56
57
Example
  • Take out a blank sheet of paper.
  • Remember the bicycle shop

Take 3 minutes and write down marketing ideas it
should pursue
57
58
EXERCISE Marketing Plan
  • Take out the 7th sheet labeled Marketing and
    fill in ideas you tend to consider for the
    various elements of your marketing plan.

58
59
INTERNET MARKETING
People share, read and generally engage more
with any type of content when its surfaced
through friends and people they know and trust.
Malorie Lucich, Facebook
60
Internet Marketing Topics
  • What is Internet Marketing (aka eMarketing)?
  • Internet Marketing Toolkit
  • Resources for Internet Marketing

60
61
Internet Marketing Objectives
  • Understand the difference between OFFLINE and
    ONLINE Marketing
  • Identify the elements of the Internet Marketing
    Toolkit
  • Understand the role of a website and eNewsletter
    in marketing your business online
  • Gain insight regarding web-based tools that you
    can use to market your business online
  • Basic understanding of Search Engine Marketing
    (SEM) and why it is Important
  • Basic understanding of Social Media and Online
    Directories and why they are important

61
62
Offline Marketing
One to Many
62
63
Online Marketing Or eMarketing
Many to Many
63
64
Learn Your Online Audience
  • What Are they Looking For?
  • Where are they on the Internet?
  • How Do they Find You?
  • What are Your Competitors doing?
  • Develop a set of questions to survey your current
    or perspective clients
  • Do your research!

64
65
Internet Marketing Goal
65
66
The Internet Marketing Toolkit
  • Company Website
  • Search Engine Marketing (SEM)
  • Email Marketing Newsletter
  • Social Media
  • Online Directories and Review Sites

66
67
eMarketing Toolkit Website
Goal Make Your Website Valuable to Your Audience
67
68
Develop Your Presence Online

68
69
Options For Building A Website
  • Use Do-it-yourself Website Builders
  • Large National ISPs (GoDaddy, Yahoo!, etc.)
    provide website builders with their hosting
    packages
  • Buy a Website Template
  • Buy template and customize it yourself or pay a
    website designer
  • Hire a Website Designer
  • Pay a website designer to create a customized
    website
  • For more information see Options for Building
    Hosting a Website on the ACSBDC Website
    http//acsbdc.org/technology-topics/website-hostin
    g

69
70
Options for Building a Website
  • Do-it-yourself Website Builders
  • Large National ISPs (GoDaddy, Yahoo!, etc.)
    provide website builders with their hosting
    packages
  • COSTS Domain Registration 8 40 per year
    Hosting 6 50 per month
  • Typical Vendors
  • Yahoo! Small Business
  • GoDaddy
  • Network Solutions

70
71
Options for Building a Website
  • Website Templates
  • Buy template and customize it yourself or pay a
    website designer
  • COSTS Template Free - 300 Domain Registration
    8 40 per year Hosting 6 50 per month
  • Typical Template Vendors
  • Dream Template
  • Template Monster
  • Content Management Systems
  • Drupal
  • WordPress

71
72
Options for Building a Website
  • Website Designers
  • Pay a website designer to create a customized
    website
  • COSTS Design 2000 minimum Domain Registration
    8 40 per year Hosting 6 50 per month
  • Directory of Website Design Professionals
  • Elance
  • Typical WYSIWYG (What-You-See-Is-What-You-Get)
    Website Editors
  • Coffee Cup
  • MS FrontPage
  • Dreamweaver

72
73
Creating Your Website - Content
Create a Website Site Map - A List of What Goes
Into Your Web Site
73
74
Example Website Content
Can you identify marketing elements on this
website Homepage that work well?
74
75
Example Web Site Content
75
76
Website Content What to say?
  • Customer Analysis
  • Customer Analysis Overview ACSBDC Website
    http//acsbdc.org/business-topics/customer-analysi
    s
  • Conduct a customer analysis to identify customer
    buying criteria, provide a behavior analysis and
    specify customer demographics
  • The customer buying criteria and behavior
    analysis can be used to formulate the Website
    Content
  • The customer demographics identify the best
    marketing channels

Website Content
Marketing Channels
76
77
EXERCISE Website
  • Take out the sheet of paper labeled Website and
    the previous Customer Analysis exercise. Then on
    the Website sheet write out
  • Some potential domain names that you think would
    make for a good Website URL for your business
  • Your initial strategy for creating the website
    (e.g. build it yourself, buy a template or hire a
    website designer)
  • The first level of the Website Site Map. What
    will be the first level of pages below your
    homepage (e.g. Products, Services, About page,
    Contact Us, etc.)
  • Use the insights gained from the customer
    analysis exercise to generate a snappy
    introduction for your Websites Homepage.
    (Remember keep it to 50 words or less as you will
    only have a few seconds to make a good impression
    with new website visitors.)

77
78
eMarketing Toolkit eNewsletter
Goal Keep Customer Informed
78
79
Example Email Newsletter
Can you identify marketing elements on this Email
Newsletter that work well?
79
80
Example Email Newsletter
80
81
Email Marketing Services
Common Email Marketing Services
81
82
Email Marketing Basics
  • Build an email list
  • Include subscription on your website
  • Ask customers for their email address (in the
    store)
  • Build the list at any events you attend
  • Create a newsletter that your audience will value
  • Perhaps include an incentive

82
83
Email Marketing Tracking Analysis
  • The Key Benefit of Online Marketing is the
    ability to track and analyze results, then
    quickly iterate and adjust for optimal performance

83
84
eMarketing Toolkit SEM
What is Search Engine Marketing (SEM)?
84
85
Search Engine Marketing SEM
How Does Search Engine Marketing Work?
85
86
Types of Search Engine Marketing
Two Primary Types of Search Engine Marketing
86
87
Search Engine Optimization SEO
Search Engine Optimization (SEO) Organic Search
  • Dependent on keywords
  • Select the right keywords for your
    product/service
  • Include those keywords in the text or copy of
    your website
  • Include keywords in the code behind your
    website

87
88
Search Engine OptimizationTactics
  • The Search Engine Optimization (SEO) tactics
    which Webmasters should consider implementing
    are
  • (Web) Page Titles and Page Descriptions
  • Image Names and ALT Descriptions for Images
  • Text-based Content and Links (instead of rich
    media)
  • Keywords in Domain Name and Page Links
  • Keyword Density of (Web) Page Content
  • High Quality/Unique/Fresh Content
  • Inbound Links from Reputable Websites
  • Please see Techniques for Optimizing Websites
    on the ACSBDC Website for more information
  • http//acsbdc.org/technology-topics/optimize-websi
    tes
  • ACSBDC Website SEO Content Includes How Search
    Engines Work, Techniques for Optimizing Websites,
    Keyword Density SEO, Free Website Optimization
    Tools Google Webmaster Tools

88
89
SEM Keyword Advertising
Pay-Per-Click (PPC) Keyword Advertising
  • Purchase keywords through individual search
    engine (e.g. Google, Bing, etc.)
  • Set an overall budget, price per click and time
    period
  • You pay when users click on your
    advertisement, up to the limit of the overall
    budget
  • Must purchase keywords for each individual
    search engine

89
90
Keyword Advertising Advice
  • Keyword Advertising (paid search)
  • In general, broad keywords are more expensive
  • Car versus BMW X5
  • Optimize one item at a time so you can
  • Track performance and analyze results
  • Main considerations
  • Relevancy of the keyword
  • Landing page
  • Cost of acquisition
  • See ACSBDC Website Help Content Keyword
    Advertising
  • http//acsbdc.org/technology-topics/keyword-advert
    ising
  • TOPICS INCLUDE Keyword Advertising Google
    AdWords

90
91
SEM Tools
Search Engine Marketing Tools
91
92
eMarketing Toolkit Social Media
Goal Engage Customers
  • Build loyalty
  • Customers market for you
  • Customer developed content
  • Product enhancements

92
93
eMarketing Toolkit Social Media
Common Social Media Platforms
Also, special content Blogs or anywhere YOUR
customers congregate!
93
94
Facebook Timeline Scream Sorbet
94
95
Facebook About Page Scream Sorbet
95
96
Keeping it Relevant!
  • Watch, Listen, and Learn
  • Engage in the Conversation
  • Be Present
  • Stay Active

96
97
eMarketing Toolkit Online Directories
  • Online Directories and Review Sites for retail
    and service based businesses
  • Yahoo Local
  • Google Places (aka Google Plus Local)
  • Yelp!
  • Angies List

NOTE Google is currently rebranding Google
Places as Google Plus Local however most of
Googles online documentation is still labeled as
Google Places!
97
98
Example Scream Sorbet (Oakland)
http//screamsorbet.com Sells at Farmers
Markets, also has retail stores Temescal
SF Makes fresh sorbet gelato. Established 2009.
98
99
Google Search vs. Places
  • Google Search
  • Website scanned and indexed by search engine
    robots
  • Use SEO techniques to improve ranking
  • RESULT Customers find business on Google Search
  • Google Places
  • www.google.com/places
  • Need Google account to claim your listing
  • Requires verifiable address
  • Can fill in basics first, then add detail later
  • RESULT Business listing shows on Google Maps

99
100
Google Places Scream Sorbet
100
101
Google Maps Scream Sorbet
101
102
Claim Your Google Places Listing
  • Click on the name of your business in the search
    results in the left-hand panel of Google Maps
  • In the information box that appears, click more
    info next to your businesss name
  • In the right hand menu, scroll down to IS THIS
    YOUR BUSINESS? And click on Manage this page
  • Three options appear You can Add, Edit or
    Suspend the listing.
  • For each of these options, Google will ask you to
    verify that you are the business owner. You can
    chose to receive a PIN by phone, SMS or by Post
    Card. Once you receive the PIN you can complete
    the verification process.
  • See Google Places Support for more information
  • http//support.google.com/places/

102
103
Scream Sorbet on Yelp
103
104
Do you need Yelp?
  • Yes
  • You need to monitor what people say
  • You need to manage your listing
  • Ask customers for good reviews
  • Postcards asking for Yelp reviews
  • Ask for Yelp feedback in email newsletters, etc
  • No
  • Yelp reviews arent always considered reliable,
    especially for non-food, entertainment
  • Yelp perceived as favoring paid advertisers

104
105
Exercise Internet Marketing Plan
  • Take out the new sheet of paper labeled Internet
    Marketing Plan. Then on the sheet of paper
  • Write out a list of potential Keywords that you
    will incorporate into your website text and
    coding (for Search Engine Optimization) and could
    potentially use for Keyword Advertising.
  • What is your Internet Marketing Budget? Include
    an initial fixed amount for Website, etc. and
    also the monthly expenses you are willing to
    incur.
  • What Internet Marketing Tool Kit elements will
    you deploy first (e.g. email newsletter, Facebook
    page) and why? Fill out the Internet Marketing
    Planning Table, choosing high/medium/low for the
    Priority column, and the reason for the chosen
    priority in the Notes column.

105
106
Internet Marketing References
Resource Description Web Address
Blogger Free Blogging Platform www.blogger.com
CoffeeCup Website Design Software www.coffeecup.com
Constant Contact Email Marketing Service www.constantcontact.com
Cooler Email Email Marketing Service www.cooleremail.com
Dream Template Website Templates www.dreamtemplate.com
Elance Freelance Internet Consultants www.elance.com
Facebook Social Media Platform www.facebook.com
106
107
Internet Marketing References
Resource Description Web Address
Google Analytics Free Website Analytics Service www.google.com/analytics
Google Places Free Online Directory www.google.com/places
Homestead Website Hosting Service www.homestead.com
HP Logoworks Graphics Website Design Service www.logoworks.com
iContact Email Marketing Service www.icontact.com
LinkedIn Social Media Platform www.linkedin.com
Mail Chimp Email Marketing Service www.mailchimp.com
107
108
Internet Marketing References (continued)
Resource Description Web Address
Ning Social Website Design Service www.ning.com
Odesk Freelance Internet Consultants www.odesk.com
Open Web Analytics Open Source Web Analytics www.openwebanalytics.com
Twitter Micro-blogging Social Media Platform www.twitter.com
Vertical Response Email Marketing Service www.verticalresponse.com
vWorker Freelance Internet Consultants www.vworker.com
108
109
Internet Marketing References (continued)
Resource Description Web Address
WebSort (cardsorting) Website Design Application/Service www.websort.net
Wordpress Website Content Management Application www.wordpress.com
Wordtracker SEM Application Service www.wordtracker.com
Yahoo Small Business Website Hosting Service www.smallbusiness.yahoo.com
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Keyword SEO Research Resources
SEM Resources
  • Google AdWords Main Page
  • http//adwords.google.com
  • Wordtracker Keyword Research and SEO Tools
  • http//www.wordtracker.com
  • Googles Search Insights Tool
  • http//www.google.com/insights/search

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Internet Marketing Acknowledgments
  • KIMCO and the California SBDC gratefully
    acknowledge the contributions of the following
    organizations in providing content and motivation
    for the Internet Marketing section of the KIMCO
    Workshop
  • California Resources and Training (CARAT)
  • Carat provides free webinars on a variety of
    technology topics
  • For CARATs Technology Training Events
  • http//www.caratnet.org/calendar.htm
  • Oakland Local
  • http//oaklandlocal.com

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Startup Boot Camp LUNCH
  • I haven't trusted polls since I read that 62 of
    women had affairs during their lunch hour. I've
    never met a woman in my life who would give up
    lunch for sex.
  • Erma Bombeck
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