Productive games in front-end innovation and new product development

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Productive games in front-end innovation and new
product development

• Presenter Max Møller, Learning Lab Denmark
• Co-author Svend Ask Larsen (LLD)

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The Innovation Challenge

• Exploring new directions means
• managing contradictions
• changing ways of managing innovation
• Existing tools and methods like portfolio
  management and resource allocation do not ensure
  strategic fit when ideas establish completely new
  directions

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The Cognitive Challenge

• The Underlying Paradox
• We know we are blind to some ideas
• We dont recognise the limits of our vision
• The Cognitive Challenge
• Create awareness of limited points of view
• Develop ways of seeing from new perspectives

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Brainstorming

• Research is typically focused on comparing
  nominal and real groups, using simple problems,
  evaluating number of ideas
• In innovation problems are complex and require
  expert knowledge - the quality of the idea is
  more important than the quantity of ideas

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Games for Ideation

• Structuring the Process
• To ensure openness and manage frustrations
• Changing Perspectives
• Getting innovative ideas involves reframing
  knowledge
• Changing Roles and Social Rules
• Allowing wild ideas and new perspectives

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The Takeover

• A takeover forces players to rethink the
  companys existing competences
• Engaging interactive narrative closely related
  to reality
• Not a simulation game!

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Objective and Learning Goals

• Deployment
• Workshop for 2-4 teams, 2 days
• Objective
• Create new ideas for products and services
• Learning Goals
• New understanding of the company
• New understanding of innovation
• New innovation methods and perspectives

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Preparation
Competencies
Negative Habits
Group A
Group C
Group D
Group B
Discussion of Competencies negative habits
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New understanding

• Look across alternative industries
• Look across strategic groups within industries
• Look across the chain of buyers
• Look across complementary product and service
  offerings
• Look across functional or emotional appeal to
  buyers
• Look across time

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New Ideas
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Preparation for Final Presentation

• Focusing on organisational fit, stakeholders,
  etc.
• Possibly using methods such as force field
  analysis

Evaluation Based on Companys Competencies,
Strategic Position, Ressources...

• Evaluators play stakeholders

Debriefing What could/should become reality
and how?

• Seamless progression to debriefing

• Splitting action and reflection to keep focus

Reflexive Evaluation Which methods and processes
are relevant?
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Preparation for Final Presentation
Evaluation Based on Companys Competencies,
Strategic Position, Ressources...
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More info

• www.laboranova.eu
• www.learninggames.dk
• max_at_dpu.dk