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The Changing Nature of Discourse Among Data Professionals

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Self Actualization (reaching one s fullest potential ) * A ... Wilshire Metadata Conference DAMA Symposia TDWI World Conferences Data Governance ... – PowerPoint PPT presentation

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Title: The Changing Nature of Discourse Among Data Professionals


1
The Changing Nature of Discourse Among Data
Professionals
  • John Schley
  • President,
  • DAMA International

2
Quick Quiz
  • What do these three cities have in common?
  • Chicago
  • Seattle
  • Los Angeles

3
Why do you attend DAMA-MN meetings?
  • Learn new things
  • Meet colleagues
  • Compare DA environments
  • Share ideas
  • Get cool vendor toys

4
Basic Reason for Groups
  • The basic human experience is belonging and
    dependence. Affiliation is a prerequisite for
    most human action.

Social Organizations Interaction Inside,
Outside and Between Organizations, Goeran Ahrne
5
Maslows Hierarchy of Needs
Self Actualization (reaching ones fullest
potential)
Status (respect, recognition)
Love Belonging (clubs, work groups, family)
Safety (employment, financial)
Physiological (food, shelter)
A Theory of Human Motivation, Abraham
Maslow's, 1943.
6
Discourse Among Data Professionals Current State
  • Current Data Professional Profile
  • Primary focus on education and training
  • Secondary emphasis on peer-to-peer communication
  • Delineate and certify knowledge

7
DAMA Symposium 2006 Survey Results
  • Over 45 years old
  • 20 years of work experience
  • 12 years of data management experience

The Elusive Species of the Information Age
The Data Management Professional, by Andres
Perez.
8
Networking Responsible for 75 of Training
The Elusive Species of the Information Age
The Data Management Professional, by Andres
Perez.
9
Primary Focus on EducationConferences Abound
DAMA Symposia
Wilshire Metadata Conference
TDWI World Conferences
ZIFA Seminars
Chapter DAMA Days
Data Governance Conferences
Information Quality Conferences
IRM/UK Conferences
Information Management Resource Association
Conferences
Others
10
Primary Focus on Education Talk About Training!
Pre- and Post-Conference Workshops
College and University Courses
Vendor Courses
Master Classes in Data Management
Webinars
Marco Master Series
Modeling Tool Classes
Internal Corporate Training
Others
11
Secondary EmphasisPeer-to-Peer Sharing
  • Discussion Groups
  • DM Discuss
  • 1,000 members, 10 messages/day
  • Information Advisors
  • Forums on Data Management topics
  • Publications
  • DM Review, TDAN, RWDS
  • Networking at Professional Events

12
Secondary EmphasisDelineating DM Knowledge
  • Guidelines to Implementing Data Resource
    Management
  • Data Management Curriculum Framework
  • Data Management Body of Knowledge (DMBOK)
  • Books for students and practitioners

13
Data Management Certifications
  • ICCP Designations
  • Certified Data Management Professional (CDMP)
  • Core exam on IT skills
  • Data Management Exam
  • One elective Exam
  • Certified Business Information Professional
    (CBIP)
  • Similar to CDMP with BI/DW focus
  • Certified Insurance Data Manager (CIDM)
  • from Insurance Data Management Institute

14
Current State ConclusionListening to the Experts
  • Relatively small group of trainers, presenters
  • Overlap among conference presenters
  • Subject matter changes slowly
  • Our profession has relied more on gurus than
    evidence

Data Modeling News from the Ivory Tower,
by Graeme Simsion, The Data Administration
Newsletter. January, 2007.
15
Discourse Among Data Professionals Future State
  • Near-term
  • Generally similar to today
  • Groups realign along interest zones
  • Association space diversifies
  • Increased focus on peer-to-peer communication
  • Global growth
  • DM Profession matures

16
Similarities
  • Basic purpose of DM groups remain unchanged
  • Affiliation
  • Security
  • Status
  • Conferences, training, education remain vital for
    cohesion

17
DM Groups Realign
  • Geographic proximity gives way to affinity groups
    based on
  • Subject matter
  • Functional tasks
  • Corporate boundaries
  • Made possible by technological advancements
  • Voice-over-internet, video, web conferencing

18
DM Associations Abound
  • ABMP Assoc. for Business Mgmt Professionals
  • AITP Assoc. of Information Technology
    Professionals
  • DAMA Data Mgmt Assoc.
  • IAIDQ Intl Assoc. of Information Data
    Quality
  • IIBA Intl Institute of Business Analysts
  • IDMA Insurance Data Mgmt Assoc.
  • MPO Metadata Professional Organization
  • PMI Project Management Institute
  • TDWI The Data Warehouse Institute
  • Others

19
Peer-to-Peer Takes Over
  • Cheaper and faster communication
  • Social Networking meets DM
  • IM becomes medium of choice
  • DM BLOGs gain prominence, respect

20
DM Grows Globally
  • Estimate 400,000 DM Professionals worldwide
    today
  • DM follows mega trends
  • Outsourcing
  • Globalization
  • DAMA
  • New chapters in India, South Africa, Europe
  • US staying even no growth

21
DM Profession Matures
  • DAMA Foundationfirst organization that exists to
    research DM
  • DMBOK will be touchstone of understanding, best
    practices
  • GADMP
  • Generally-Accepted Practices of DM
  • Compare to GAAP
  • Certification morphs into entrance exam, akin to
    boards, BAR

22
Discourse Among Data Professionals Future State
  • Long-term
  • Networking blooms into Collaboration
  • Association model breaks down
  • No clear authority figure
  • Group intelligence replaces subject matter
    experts

23
Collaboration Replaces Networking1
  • Individuals work together outside bounds of
    corporation
  • Open Source Code
  • Wikipedia
  • People need to trust each other to achieve a high
    degree of collaboration
  • Corporations open up to collaborative solutions
  • NetFlix Prize2
  • Proctor and Gambles Innocentive3
  1. The World Is Flat by Thomas Friedman, p.
    112-117.
  2. www.netflixprize.com
  3. www.innocentive.com

24
Collaborative Work Model
  1. Corporation establishes problem
  2. Outside Individuals design (and maybe build)
    solutions
  3. Corporation evaluates solutions, maybe accepts one

25
The Power of the Network
  • Social networks evolve into incubators for
    creative solutions
  • Old Model One to Many
  • One solves problems for others
  • Focused on Product
  • New Model Many to Many
  • Everyone involved in identifying problems,
    developing solutions
  • Focuses on Process
  • Spreads ownership, responsibility

The World Is Flat by Thomas Friedman, p.
112-117.
26
(No Transcript)
27
Association Model in Decline
  • Urge to affiliate declining for over two
    decades
  • Younger generations do not find meaning and
    significance in associations
  • Mobile work force leads to transitory
    relationships
  • Free-agent mentality replaces loyalty
  • More appetite for information, less on fellowship
  • Conclusion Were witnessing the dismantling
    and delocalization of communities.

Is the Association Model Broken?, Journal of
Association Leadership, Summer, 2005.
28
Association Membership by Age
1946-1964
1926-1945
1965-1975
Generations and the Future of Association
Participation Report to The William E. Smith
Institute for Association Research, Arthur C.
Brooks, PhD, January, 2006.
29
Nature of Associations Change
  • Internet makes it easier to find/attract
    prospective members
  • For-profit entities have moved into networking
    space
  • Look and feel of non-profit association, but with
    competitive advantages and faster acting

Strategic Review on Association Development
International Trends, Issues and Options by
Terrance A. Barkan. July, 2005.
30
Crowd Sourcing Arrives
A business model that depends on work being done
outside the traditional companyThe term was
coined by Wired magazine writer Jeff Howe and
editor Mark Robinson in June 2006. Example
  • Des Moines Register to tap the reservoir of
    knowledge and expertise that exists among its
    readers
  • Cityview (alternative weekly) Crowd sourcing
    used to be known as news reporting, but if you
    get carried away with news reporting you have to
    hire and pay staff.

Wikipedia, March 6, 2007 Daily Seeks
Sourcerers as Apprentices by Herb Strentz,
Cityview, December 7, 2006.
31
Will the Real DM Expert Please Stand Up?
  • So Who is the Expert?
  • The loudest?
  • The most distinguished?
  • The one who posts the most?
  • The one with the most extreme viewpoint?
  • The one who is quoted the most?
  • The group with the most members?
  • The author of the most books?

32
Group Intelligence
  • Decision Markets
  • All participants have mix of information and
    error
  • Participants speculate on decisions, outcomes
  • Better predictor than polls or expert forecasts
  • Collective wisdom of group exceeds that of nearly
    all individuals

The Wisdom of Crowds, James Surowiecki, pp.
17-22
33
Results of Bean Counting
Jar Best Guesses Group Average Correct Number
1
2
3
34
Keys for Group Intelligence
  • Diversity of opinion
  • Each person should have some information
  • Independence
  • People determine their own opinions
  • Decentralization
  • People specialize
  • Aggregation
  • Mechanism for synthesizing collective decision

The Wisdom of Crowds, James Surowiecki, p 10.
35
Deliberative DM
  • Debate not limited to experts
  • Assumes participants can follow sophisticated
    arguments
  • Allows time for participants to hear all sides
    and discuss
  • Polls taken at beginning and end of deliberation
  • Solution emerges from group over time

The Wisdom of Crowds, James Surowiecki, pp.
259-262.
36
Collaboration in DM
  • Steve Hobermans Design Challenges
  • Karen Lopezs Contentious Issues in Data
    Management
  • Who follows these?
  • Who contributes?
  • Could these go corporate?

37
Deliberative DM Workshop
38
Feedback How can DAMA better support
collaboration?
39
Maslows Hierarchy of Needs
Self Actualization (reaching ones fullest
potential)
Status (respect, recognition)
Love Belonging (clubs, work groups, family)
Safety (employment, financial)
Physiological (food, shelter)
A Theory of Human Motivation, Abraham
Maslow's, 1943.
40
Conclusions
  • Discourse is/will continue to be vital
  • Forms of discourse have changed will continue to
    change
  • Expertise will become democratized, if people
    stay involved
  • Era of the Guru coming to a close
  • DM Organizations must adapt to survive

41
Questions and Discussion
  • John Schley
  • john_schley51_at_msn.com
  • 515.235.9777
  • Principal Financial Group
  • 711 High Street
  • Des Moines, Iowa 50391
  • Latitude 4135'27?N
  • Longitude 9337'15?W
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