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The Entrepreneur

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The Entrepreneur s Journey – PowerPoint PPT presentation

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Title: The Entrepreneur


1
The Entrepreneurs Journey
2
Ready, set..
3
Building Blocks
  • The experience
  • The cost and the risk
  • The reward

Prior to presentations show video Shine Start
presentation with Joes video
4
Business Update
  • January 12, 2012

5
Good, Bad Ugly
  • Our Mission
  • Business Management 3.0
  • Tuning up small business - the global economic
    engine
  • Our struggle
  • Opportunities
  • Versus
  • Resource constraints

6
Th Our Team
CEO Frank Coker
Dir. Ops Bob Taylor
EVP Tony Lael
Dir. Marketing Kris Fuehr
Chief Arch. Torsten Kablitz
Dir. Biz Dev Scott Juetten
Technical Analyst Brian LeBlanc
Dev Manager Megan Flaherty
Designer Veronique H.
Senior Acct. Mgr. John T.
Senior Engineer Shiao Wu Chang
Creative Writer Heather R.
Lead Tester James Shepard
Senior Dev Kevin Burkett
UI Designer Matt Willis
UX Designer Jason Levine
Developer Trevor Green
7
Advisors
  • Leonard Jessup, Ph.D. Dean of the Business
    School University of Arizona
  • Steve Moore COO, Contour, Inc.
  • Bob Pinkerton Partner, Management 3.0
    LLC Founder, Symantry Marketing LLC
  • William Maynard, Ph.D. Former CEO and Co-Founder
    of the Effectiveness Institute Professor at WSU

8
Agenda
  • Overview
  • Financials
  • Marketing and Sales
  • Product Development
  • Operations

9
History
  • CoreConnex started Jan 2005
  • Major phases
  • Consulting in IT industry
  • PSA software product for IT industry
  • Sold off PSA business (2009)
  • Financial dashboard product for IT industry
  • Sales through strategic channel partners
  • Game changer Intuit award (2011)
  • Broadened industry focus

10
Solid revenue growth
11
Breakeven in December
Break-even!
12
Good Cash Management
13
Our Best/Worst Case
  • Even the worst isnt bad

14
Company Status
  • Breakeven as of December 2012
  • Pumped we are the Intuit champ! - scrambling to
    get ahead of the curve
  • In the Microsoft spotlight re Azure!
  • Planning 3 city road tour sponsored!
  • Moving from 3 vertical markets to 40
  • Focus on reaching 5m in 2014
  • Seeking 1m to fund growth

15
Major Metrics 12 month progress
  • Registered companies up 89
  • From 353 to 666
  • Increased strategic partnerships 55
  • From 9 to 14 plus added coaches network
  • Went from 1 to 18 vertical markets
  • In 26 countries
  • Company team doubled from 7 to 15

16
Sales and Marketing
17
19 Events Since Aug
  • CompTIA Breakaway Conference, Washington DC,
    August 1-4
  • InfoComm Roundtable,Vancouver, BC, Canada. August
    5
  • Intuit Apps Showcase, San Francisco, CA. August
    11
  • MSPU Webinar Software as a Service
    Profitability, September 7
  • InfoComm Roundtable, Chicago IL, September 20
  • Coaches Breakfast Meetup, Chicago IL, September
    21
  • MSPU Webinar The Top 3 Mistakes, September 29
  • SMB Nation Fall Conference, Las Vegas, NV,
    September 30
  • InfoComm Webinar Fostering Profitable
    Employees, October 4
  • MSPU Boot Camp, Miami, FL, October 5-7
  • Intuits Entrepreneur Day, Mountainview, CA,
    October 6
  • Coaches Breakfast Meetup, San Diego, CA, October
    19
  • InfoComm Roundtable, San Diego, CA, October 19
    (Frank Coker)
  • Tigerpaw User Conference, Dallas, TX, October
    19-21
  • MSPU Webinar, October 25 _at_ 11am Pacific
  • Sleeter Group Conference, Las Vegas, NV, November
    7-9
  • ConnectWise IT Nation Conference, Orlando, FL
    (Pre-day w/Level Platforms), November 11
  • High 5 Software Community Webinar, December 7
  • Mentor Plus MBA (More Business Acumen), San Jose,
    CA (for Accountants, QuickBook Pros Financial
    Advisors), December 12-13, 2011

18
Is that a giant check?
Bucket List Photo for the TSA Agent
19
MS Partner Conference (WPC)
20
Market Opportunity
  • Weve scratched the surface. The market is
    hungry and our customers are satisfied. Its
    time to expand!
  • 6 million targeted businesses in the US (employ
    at least 1 employee) 30 million global
  • Target is 5-50 employee small businesses
  • Current partnerships
  • Microsoft - 1.2 million channel partners
  • Intuit - 4.8m customers 65,000 QuickBooks Pro
    Advisors
  • Existing technology partners associations
    80,000 addressable members
  • The market is ours to take We need to capture
    verticals before competitors.
  • 100,000 customers gets us to 100m

21
Goals initiatives
  • 5M or 237/mo new subscriptions in 3 years
  • 700 new leads per month (based on current
    conversion rates)
  • Scaling through channel sales
  • Drip conversion of trials
  • Channel account management
  • Self-serve sales
  • Key Challenges
  • Velocity of channel growth
  • Predictable trial conversion
  • Capacity to manage our channel customers

22
Channel Partners
Coaches Network
Tech Vendors Associations
Platform Integrations
6M addressable
Currently 80,000 addressable community members
370,000 CPA members alone, each estimated to
manage 30 customers 11M (not all target
customers)
23
Coach Strategy
  • Educate CPAs/Advisors on Consultative client
    management and Annuity Revenue Opportunities
  • The 30 300 1 Plan
  • MentorPlus, TruMethods, several community
    leaders
  • Certification continuing education credits

24
Engaging the Market
Teach you about the New Normal
Whats happening, how to improve
Why its right (easy) for you
Keep/grow the 30-minute habit




relate educate
motivating easy
Fascinate (infographics)
discipline
Stream insight w/ Findings Influencers, CPAs,
Social media
Testimony, invite to Trial 11 coach consults,
1hr self-setup, drip to remove barriers, easy to
start
Community Best practices Add-ins Upsell Services
Flood the web with How to Manage 3.0 (CPAs, biz
associations, events, training webinars)
25
The Big Tour
Educating the market on the Management 3.0
26
Good at Working on
  1. Establishing partnerships
  2. Appeal perception
  3. Influencer support
  4. Sharing expertise (Professor, CPA, 30-min
    process, frontline support)
  5. Pleasing customers
  1. Building interest from partners influencers
  2. Yield from channel partners
  3. Web, demo trial Conversions (SEO)
  4. Drip, CRM (simplifying, automating,
    personalizing)
  5. Software development competency
  6. Scalable processes

27
Product Management
28
Product Perspective
  • Differentiators
  • Industry relationships mass customization for
    partners
  • Industry benchmarking process
  • Standardized view
  • Built for management
  • Monthly management and goal tracking

29
Product Development
  • Provide an engaging user experience to transform
    the way business owners manage their companies
    and see their performance
  • Goals
  • Connect to other data sources and platforms
  • Enhance coach/advisor partnerships
  • Increase upsell opportunities (PRO 99)
  • Support for international growth

30
Product Development
  • Upcoming Initiatives
  • Complete platform migration to Azure
  • Build extensions to other accounting systems
  • MYOB
  • Tally
  • SAGE
  • Create ability for coaches, advisors to see
    performance of client portfolio
  • Update management process UX
  • Enhance benchmarks across multiple industries

31
Product Development
  • Challenges
  • Development throughput slow delivery of
    new/improved features to market
  • Enhancing UX
  • Growing development team

32
Operations Management
33
Operations Management Goals
  • Highly responsive customer service (B)
  • Timely and comprehensive ops reporting (A-)
  • Reliable systems infrastructure (B)
  • Software development on schedule and on budget
    (C-)
  • Strategic partner projects (A)

34
Sprint Productivity
Jan 2011 -- Nov
35
Major Challenges and Solutions
  • Need more data analytics capacity
  • Need more development traction
  • Backlog of pending Corelytics enhancements
  • Building backlog of technical debt

36
Whats Ahead?
  • Continuous evolution
  • Impact on the market
  • Blood/sweat/tears (or equivalent ?)
  • Investment internal and external
  • Liquidity event (cash for stock) in 25 yrs

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