Organizing and management of trade in Domodedovo city as an example of Trading Center

1
Organizing and management of trade in
Domodedovo city as an example of Trading Center
Prestige
The project has been carried out by the
fourth-year students Vedernikova Svetlana and
Ogorodnikov Andrei Faculty Finance and Credit
The object
2
The subject of the studyContemporary
financial and economic state of business.
Analysis of the activity, application of the
results of study to practice to make the
enterprise more profitable.
3

• The tasks of the object

1. Analysis of production and management
2. Study of Trading Complex Prestige activity
   during the period 2007-2008
3. To develop recommendations for improving the
   management and activity at Prestige enterprise.

4

• The object of the project
• Trading Complex Prestige
• Address Domodedovo city,8 Korneev street
• Activity selling goods, house-hold chemical
  goods, perfume and cosmetics and knitted fabric.

5

• The importance of administrative management

The main goal of every business is to achieve
maximum profit which directly depends on
effective management of capital goods. Searching
production reserves for business is the aim of
the head of the enterprise and the result of its
activity leads to effective and profitable
management of financial resources. Neglecting
the contemporary market demands and style of
management may bring to continuous struggle for
surviving. Management of the business involves an
idea of planning and controlling results. One
should be well-informed about the tendency and
changes in the economy within the enterprise
itself. Understanding and analysis of economic
information are basis factors of management.
6

• Estimation of the effectiveness
• at Prestige Ltd.

• Analysis of the effectiveness at the enterprise
  has revealed the following indices
• Commodity turnover has increased to 542858,72
  rubles in 2008 as compared with 378363,6 rubles
  in 2007
• Profitability of the business has increased to 15
  in 2008 as compared with 10 in 2007.
• Thus, it means that trading center Prestige in
  2007-2008 years was functioning with average
  effectiveness, that is its profitability raised
  to 15, inflation to 15, turnover increased to
  25 .
• Conclusion
• In spite of the fact that profitability increased
  in 2008 some indices such as volume of
  non-realized goods and application of non-popular
  trade marks brought to the decrease of business
  activity.
• So, for the purpose of further improvement of the
  business we recommend to put in practice the
  following actions.

7

• For meeting season demands available stock should
  be realized
• Different forms of advertising should be applied
• Sales at lower prices
• In order to attract regular clients give them
  discounts
• To distribute free of charge samples of goods
• To reveal customers needs and wants
• Questionnaires should be used
• It may be reasonable to correct commodities
  price-list
• Not supply the customers with less preferable
  trends and brends
• To supply the customers with commodities that
  should attract them
• To use payment terminal in order to increase the
  activity of the Trading Center Prestige.