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A PowerPoint presentation that actually

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Title: PowerPoint Presentation Author: John Emmerling Last modified by: John Emmerling Created Date: 2/10/2003 9:20:30 PM Document presentation format – PowerPoint PPT presentation

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Title: A PowerPoint presentation that actually


1
AMAZING!
A PowerPoint presentation that actually
KEEPS THEM AWAKE
AND PAYING ATTENTION!
2
Times were tough back in
The Great Depression of the 30s
But theyre also tough in todays version
3
A You must be quicker, better, smarter
The Great Recession of the 00s
Q How do you get out of this economic mess?
4
The SuperS.W.O.T. session Strengths, Weaknesses,
Opportunities Threats
Heres how you start
5
Get a dozen of your best thinkers and put them
in a room
for four hours
6
And why gather as a group?
No two minds ever come together without thereby
creating a third, invisible, intangible force
which may be likened to a third, or master
mind. Napoleon Hill, Motivational Lecturer
7
Why start with S.W.O.T.? (Strengths, Weaknesses,
Opportunities, Threats)
Look deep, deep into nature and then you will
understand everything better. Albert
Einstein
8
The Three Critical Questions
  • Where is your brand positioned right now?
  • THE REALITY
  • Where should the brand be in three years?
  • THE STRATEGIC PATH
  • How will you make that movement happen?
  • THE TACTICS

9
Why do the 3 Critical Questions matter?
Ask the cat
Alice Which way should I go?
Cheshire Cat That depends on which way you
want to go.
Alice I dont much care.
Cheshire Cat Then it doesnt matter which way
you go.
10
By all means avoid this Alice in Wonderland
Trap
Or your competitors will eat your
cat food uhm your lunch
11
Next we VISUALLY profile key players
Sam Jill
8 profile sketches15 minutes each
They reveal a wealth of information, insights
ideas
12
Then we DIG DEEPLY into your soul
We push you to list every conceivable Strength,
Weakness, Opportunity Threat
Gimme more more more!
Finally you voteTop 3 in each S.W.O.T. category
13
Finally, we come to HIS favorite subject
Whats your damn Battle Cry!? Gen.
George S. Patton Jr.
14
Why do you need a Battle Cry?
  • It tells your people how to act
  • It tells your customers prospects
    what to expect

15
The Four Musts for a Battle Cry
  • It must be focused on the customer
  • It must ring true in the marketplace
  • It must be 10 words or less
  • It must be sticky

16
In ten words or less, Bill Whats your Battle
Cry?
Information at your fingertips Bill
Gates Interviewed by John
Emmerling, 1990
17
Bills Battle Cry
  • Its focused on what customers want
  • It rings true in the marketplace
  • Its 4 words (Info at your fingertips)
  • Its sticky

18
3 Battle Cries that ring true
Bring humanity back to air travel
Made from the best stuff on earth
Its the economy, stupid!
19
The SuperS.W.O.T. Output
  • Keen sense of your Competitive Landscape
  • Strategic Path for your 3-year growth
  • Deeper understanding of 8 Key Players
  • Your top-rated S.W.O.T. characteristics
  • 30 candidates for your Battle Cry

20
Nowafter your SuperS.W.O.T. sessionheres what
happens next
More ideas than you can shake a stick at!!!
21
We call it
22

Guiding principle 1
Like DaVinci did, we use pictures words to
develop creative ideas
23
Guiding principle 2
The best way to get a good idea
is to get a lot of ideas.
Dr. Linus Pauling Winner of two Nobel
Prizes
24
Guiding principle 3
The formulation of a problem is far more often
essential than its solution. Albert E.
25

The Power of Visuals
Brainstorming for ideashow to improve the
rear-view mirror
NO VISUALWORDS ONLY
VISUAL WORDS
26

Two Views of an Idea Wall
Words, words, words!
Visuals words galore Ideas come alive!
27
How Visual Brainstorming works
  • Define the problem (a la Albert Einstein)
  • Switch Onexplore widely, go bananas, hitchhike
  • Ideas are sketched captioned (a la DaVinci)
  • Nothing is rejectedall ideas are included
  • Post idea sketches on the Idea Wall
  • At end of session the group votes for best ideas
  • More ideas (from us) are sent with the report

28

A typical report
29
Testimonial General Motors OnStar
  • These two sessionsand the report that followed
    played an important role in our 2003 planning.

I wish Id known about this in my previous job
at the Pontiac Divisionit would have been a
great strategic tool.
Tony DiSalle VP Marketing
Sales General Motors OnStar
30
Testimonial Hachette Filipacchi Media
We started with SuperS.W.O.T. and followed with
Visual Brainstorming.
Emmerlings sessions were amazingand the results
included more than 25 fresh, business-building
ideas.
John J. Miller Sr. VP Group Publishing Director
Hachette Filipacchi Media U.S.
31
Guess what, folks?
  • You just breezed through 30 slides
  • You didnt go to sleep
  • You didnt stare idly out the window
  • Andwell betyou GOT OUR MESSAGE
  • Isnt that the whole idea?

32
So if you need help with your next big PowerPoint
pitch
Visit www.emmerling.com Contact
john_at_emmerling.com
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