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Proposal Packaging Trends

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Proposal Packaging Trends Presented by: Tom deVenny Owner of Tom deVenny Company 6th Annual Southern Proposal Accents Conference March 1, 2002 – PowerPoint PPT presentation

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Date added: 16 August 2019
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Title: Proposal Packaging Trends


1
Proposal Packaging Trends
Presented by Tom deVenny Owner of Tom deVenny
Company 6th Annual Southern Proposal Accents
Conference March 1, 2002
2
Impact of Technology
  • Computers on every desk
  • Software making text graphics easy to produce
  • PowerPoint MS Word

3
Impact of Technology
  • Internet has brought collaboration from the world

4
Impact of Technology
  • Low cost scanners digital cameras
  • Providing greater content choices
  • Scanning images/logos from collateral brochures

5
Impact of Technology
  • Low cost color printers
  • Text with more graphics and photos
  • RFQ/RFP covers more graphics, logos and photos
    up to 23 wide

6
Impact of Technology
  • Technology has impacted the output of
  • Text Content
  • More color highlighting
  • More color charts
  • RFP Covers
  • Company logos added
  • Images of products
  • Except

7
Proposal Packaging
  • Not much has change here
  • Same old vinyl binder

Round or straight rings
Typical RFP/RFQ?
8
Proposal Packaging Today
  • Packaging is manufactured by two types of
    companies
  • Companies aim at the mass market
  • Office Depot, Office Max, Corporate Express
    general office supplier
  • Custom Packaging
  • Advertising agency, designers and marketing
    communications

9
Proposal Packaging Today
  • Mass market manufactures are starting to
    recognize the needs for proposal packaging
  • New overlay binders for 8 ½ x 11 cover inserts
  • New ways to hold paper and media
  • Mass Market
  • Office Depot
  • Office Max
  • General Office

10
New Vinyl binders for Proposals
8 ½ x 11 Cover insert,
  • Mass Market
  • Office Depot
  • Office Max
  • General Office

Standard sheet can slide within cover
Holds Standard sheet no sliding
11
New Materials for Binders
  • Mass Market
  • Office Depot
  • Office Max
  • General Office

New clear and translucent plastics and
polypropylene
12
New Ways to attach paper media

3 ring binder, multi-pockets for charts photos
  • Mass Market
  • Office Depot
  • Office Max
  • General Office

Snap Apart plastic rings
13
New Ways to attach paper media

Media with paper clip holder
Clip board to hold paper inserts into binder
  • Mass Market
  • Office Depot
  • Office Max
  • General Office

No rings or metal, just hold standard sheets
14
Custom Market Slow to react
action Proposal Packaging Needs
  • New Products and ideas driven by
  • Input from advertising, designers, marketing
    communications
  • High on graphic style low on functionality
    needs
  • Slow to react to vertical markets needs, like
    proposals little input

  • Custom Market
  • Advertising
  • Designers
  • MARCOM

15
What is currently offered to the Proposal Market
  • Custom printed or silk-screen with company colors
    and logos
  • Made out of paperboard or vinyl or high-end vinyl
    (leather looking)
  • Labeling concepts to address instant RFQ
    information and logos

  • Custom Market
  • Advertising
  • Designers
  • MARCOM

16
What is currently offered to the Proposal Market


Past Corporate Identity one family of packages
for all needs Future Moving to Corporate Image
with individual identity
  • Custom Market
  • Advertising
  • Designers
  • MARCOM

One time pre-printed labels for customer logos
today market is changing too fast
17
What is currently offered to the Proposal Market


Labeling concept to individual RFQ/RFP
information
Executive summary with high-end vinyl material
foil stamp
  • Custom Market
  • Advertising
  • Designers
  • MARCOM

Executive binder with high-end vinyl, foil stamp,
painted rings
18
What is currently offered to the Proposal Market
  • Slow to react to limited text and needs to hold
    media
  • Some off-the-shelf ways work with custom or vinyl
    packaging
  • 3 ring media holder sheet protectors

  • Custom Market
  • Advertising
  • Designers
  • MARCOM

Vinyl self-adhesive trays attach to the binder
19
Where the Custom Market is going
  • More Customization with ability to insert covers
    from color printers.
  • Custom printed binders merging technology of
    vinyl and paper to form inserts
  • Round back spines for larger cover images
  • Clear or translucent materials with insert
    capabilities.
  • Playing catch up to mass market

  • Custom Market
  • Advertising
  • Designers
  • MARCOM

20
Where the Custom Market is going
Binder taking advantage of front cover, spine and
back to display cover insert

  • Custom Market
  • Advertising
  • Designers
  • MARCOM

400 printer can print up to 23 photo quality
21
Where the Custom Market is going
Custom market offering standard insert with your
choice of vinyl colors and decorations

  • Custom Market
  • Advertising
  • Designers
  • MARCOM

More poly clear with color packaging
CD ROM label becomes RFP message
22
The Future of Packaging
Addressing JIT small quantities needs of Proposal
Packaging Direct from Computer-Internet-Printer-B
inder Technology is there! Manufacturer has to
put it together occurring in other areas
business cards

  • Custom Market
  • Advertising
  • Designers
  • MARCOM

23
Getting the Proposal there!
  • After the proposal is done ready to ship
  • How to ship the proposal is some times not
    consider important.
  • But what happens if it arrives in pieces
  • What effect does that have?
  • How many hours and dollars go into the RFP maybe
    lost?

  • Custom Market

24
Getting the Proposal there!
Custom or standard boxes with packing or foam
materials can go a long with

  • Custom Market
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