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Title:

????????? (Consumption)

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... 2008 Tata Motor Auto ... Thai Bridgestone Tokai Eastern Rubber General Motors Dongwon Tire Mold Sumitomo Rubber ... Passenger Cars. Other Comercial ... – PowerPoint PPT presentation

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Title: ????????? (Consumption)


1
??????????????????????????
  • ??????????????????????????

29 ??????? 2551
2
???????????
1) ??????????????????????????????????? 2)
????????????????????????????????????????????? 3)
??????????????????? 4) ??????????????????????????
?????
3
???????????????????? ???????????????
4
???????????????????????????? ?????? 5
??????????????????
??????????????????????????????????????????????????
??????
573,000 ???????
712,000 ???????
???????
(?????????????????????????)
2549
2550
5
???????????????????????????? ?????????????????????
???????
????????? (Consumption)
????????????????????? 700,000 ???????? (2550)
  • ??????????????????????????
  • ?????????????? 4 ???????????? ?????????????
    ??? ??????? ????????????

??????????????????????????????????????????????????
? (?????? 1 ????????????? 10 ??)
  • ?????????????? ??????? 1,000 ??
  • ??? 100 ???
  • ??????? 435 ???
  • ????? 785 ???

???????????????????????????????????
6
???????????????????????????? ?????????????????????
???????
???????? (Investment)
???? 2007 ???????????????????????????????????????
?????? 16 ??????????????????
????????????
??????????????
??????????
?????
373.20
744.50
?????????
55.30
120.10
???????
7
????????????????? ?? 2007 - 2008
???????? 2007
  • Tata Motor
  • Auto Alliance
  • Honda (Eco Car)
  • Siam-Nissan (Eco Car)
  • Thai Bridgestone
  • Tokai Eastern Rubber
  • General Motors
  • Dongwon
  • Tire Mold
  • Sumitomo Rubber
  • Young Tech
  • KLT Automotive.

???????? 2008
??????? Eco car ??????????????????????????????????
? (??????????????????) ?????? 200,000 ???????
  • Mitsubishi, Suzuki, Toyota, Tata (Eco Car)
  • ???????????????

8
????????????????????? ?????????? 2
  • ??????????????????????????????? 2
    ???????????????????? 8 ????????????????????????
  • ?????????????????????????????????????????????
    30 ?????
  • ???????????????? 2551 (?.?.-?.?.) 2,715
    ???????????????

?????? ?????? ?????? ?????? 2547 2548 2549 2549 2550 2551
(?.?.-?.?.)
1 1 ?????????????????? ???????????????????? 9,185.45 11,848.66 14,869.39 14,869.39 17,299.49 12,329.94
2 2 ?????? ???????????????????? 5,495.24 7,745.44 9,524.19 9,524.19 12,035.76 9,596.66
3 3 ??????????????? 1,763.54 2,352.11 3,648.86 3,648.86 4,097.09 5,915.16
4 4 ?????????????????????? 2,645.59 3,232.66 3,668.29 3,668.29 5,381.68 4,958.58
5 5 ??????? 3,428.64 3,709.99 5,396.59 5,396.59 5,639.98 4,768.78
6 6 ???? 2,693.00 2,328.96 2,583.04 2,583.04 3,467.43 4,656.38
7 7 ???????????? 4,902.78 5,950.64 7,029.98 7,029.98 8,053.06 4,500.64
8 8 ??????????? 3,104.60 4,198.45 4,498.43 4,498.43 5,212.30 4,058.33
9 9 ????? ????????????????????? 2,477.84 2,895.63 3,528.61 3,528.61 4,570.12 3,486.65
10 10 ???????????? 1,943.68 2,351.20 3,082.00 3,082.00 3,652.43 3,083.88
?????? ????????????????
????? ???????????????????????????????????
??????????????????????????
9
??????????????????????????? Export Oriented
Country
?????????????????????? ?? 2550 (?????????)
??????????????????????????
  • ?????????????????????????
  • ??????????????
  • ?????????????????????
  • ???
  • ??????????????????????????
  • ?????????????????????????

?? 2550 ?????? 144,000 ???????
10
??????????????????????????? (Local Value Added)
?? 2008 (??????-???????) ????????????? (???) Value Added
??????????? (CBU) 1,176,000 90-95
???????? 590,000 70-80
?????????? 239,000 30-70
??????????????(???)
22,000
320,000
400,000
Value Added
92.5
75
50
???????????????? ??????(???)
20,350
240,000
200,000
???????????? ???????? (???)
2.2
27.0
22.5
???????????????????????????????? ?????????????????
2550 8,900 ????????????
11
Long Supply Chain
Raw Materials ??????????????????????????? ????????
??????????? ?????????????????????????? ???????????
???????????????????? ????????????? ???
R D ????????????????????????????????
Part Manufactures 1st Tier 648 ??? 2nd 3rd
Tier 1,641 ???
Assembler ?????? 17 ??? ????????????? 7 ???
?????????????????????? (????????????????) ????????
12
?????????????????????????????????????????????
13
???????????? ????????????????????
Auto Clusters
Manufacturer Brand Total (Units)
Thai Honda Manufacturing Co., Ltd. HONDA 1,400,000
Thai Suzuki Motor Co., Ltd. SUZUKI 550,000
Thai Yamaha Motor Co., Ltd. YAMAHA 450,000
Kawasaki Motors Enterprise (Thailand) Co., Ltd. KAWASAKI 200,000
Millennium Motor Co., Ltd. TIGER 60,000
J.R.D. (Thailand) Co., Ltd. JRD 144,000
Total   2,804,000
14
???????????????????? 2.5 ??????? ???? 2557
Capacity 2,500,000 Units
2,500,000
PU Commercial 46
2,000,000
Capacity 1,647,710 Units
ECO Cars
1,500,000
PU Commercial 69
PC 54
1,000,000
PC 31
2551
2557
15
?????? ????????????????
?.?.-?.?. 2551 Quantity (Units) Change ()
Production 841,186 19
Domes. Sales 365,036 6
Export 457,102 25
16
?????? ???????????????????????

?.?.-?.?. 2551 Quantity (Units) Change ()
Production 1,110,249 13
Domes. Sales 1,033,001 5
Export 913,534 - 13
17
??????????????? ?????????????????????????????
  • Engines
  • Diesels, Motorcycles
  • Engines Components
  • Starters, Alternators, Filters, Hoses, Gears,
    Flywheels
  • Body Parts
  • Chassis, Bumpers, Fenders, Hoods, Door Panels
  • Brake Systems
  • Master Cylinders, Drums, Discs, Pads, Linings
  • Steering Systems
  • Steering Wheels, Gears, Columns, Pumps, Linkages
  • Suspensions
  • Shocks, Coils, Ball Joints
  • Transmissions
  • Gears, Casting, Rear Axles, Drive Shafts,
    Propeller Shafts
  • Electrical/Electronics
  • Alternators, Starters, Speedometers, Lamps,
    Motors, Flashers Relays
  • Interiors/Exteriors
  • Seats, Mats, Weather Strips, Console Boxes
  • Others
  • Windshields, Seat Belts, Radiators, Wheels,
    Compressors

18
World Production 2007
UNIT
No. 14 1,287,346
19
???????????????????? ??????????????????????
Rank Country Passenger Car Commercial Veh. Total change
Total 53,049,391 20,103,305 73,152,696 5.70
1 Japan 9,944,637 1,651,690 11,596,327 1.00
2 USA 3,924,268 6,856,461 10,780,729 -4.50
3 China 6,381,116 2,501,340 8,882,456 22.00
4 Germany 5,709,139 504,321 6,213,460 6.80
5 South Korea 3,723,482 362,826 4,086,308 6.40
6 France 2,550,869 464,985 3,015,854 -4.80
7 Brazil 2,388,402 582,416 2,970,818 13.80
8 Spain 2,195,780 693,923 2,889,703 4.00
9 Canada 1,342,133 1,236,105 2,578,238 0.30
10 India 1,707,839 598,929 2,306,768 14.40
11 Mexico 1,209,097 886,148 2,095,245 2.40
12 UK 1,534,567 215,686 1,750,253 6.10
13 Russia 1,288,652 371,468 1,660,120 10.40
14 Thailand 315,444 971,902 1,287,346 7.80
15 Italy 910,860 373,452 1,284,312 6.00
16 Turkey 634,883 464,531 1,099,414 11.30
17 Iran 882,000 115,240 997,240 10.30
18 Czech Rep. 925,778 12,749 938,527 9.80
19 Belgium 789,674 44,729 834,403 -9.10
20 Poland 695,000 89,700 784,700 9.80
21 Others 429,430 168,466 597,896 12.50
22 Slovakia 571,071 0 571,071 93.30
23 Argentina 350,735 193,912 544,647 26.00
24 South Africa 276,018 258,472 534,490 -9.10
25 Malaysia 347,971 93,690 441,661 -12.20
Others 1,577,449 230,594 1,808,043
20
????????????????????????? ????????????????????
?????? ??????
1 Japan
2 USA
3 China
4 Germany
5 South Korea
6 France
7 Brazil
8 Spain
9 Canada
10 India
11 Mexico
12 UK
13 Russia
14 Thailand
15 Italy
?????????????
??????????????? (G8)
??????????????? (G8)
BRICs
??????????????? (G8)
???????????????
??????????????? (G8)
BRICs
???????????????
??????????????? (G8)
BRICs
????????????????
???????????????
BRICs , G8
????????????????
??????????????? (G8)
??????????????????
1.00
-4.50
22.00
6.80
6.40
-4.80
13.80
4.00
0.30
14.40
2.40
6.10
10.40
7.80
6.00
????????????? 5.7 (2007)
21
????????????????????????? (2) ????????????????????
???????????????????
? (????????)
?
?
?
? (????????)
?
 
?
 
 ?
 
 ?
 ?
 
 ?
?????? ??????
1 Japan
2 USA
3 China
4 Germany
5 South Korea
6 France
7 Brazil
8 Spain
9 Canada
10 India
11 Mexico
12 UK
13 Russia
14 Thailand
15 Italy
???????????????? CBU
 0
 3 25
25 42 
10 22 (EU)
8 10
 10 22 (EU)
35
10 22 (EU) 
6.1 
16 100 
20
 10 22 (EU)
25
 30 80
10 22 (EU) 
22
????????????????????????? (3) ????????????????????
????????????????????????
???? ? ???????
???? ? ??????
???????????????
???? ? ?????????????
???? ? ??? ???????
???? ? ?????????????
?????????????????????
???? ? ?????????????
????????????????????????
???????????????
????????????????? NAFTA
???????/?????????
???????????????
???????????????
???? ? ?????????????
?????? ??????
1 Japan
2 USA
3 China
4 Germany
5 South Korea
6 France
7 Brazil
8 Spain
9 Canada
10 India
11 Mexico
12 UK
13 Russia
14 Thailand
15 Italy
23
???????????????????
24
Free Trade Agreement ????????????????
Current FTA
In Process FTA
Thailand-Australia FTA (Since January 2005)
ASEAN-India FTA
ASEAN-China FTA (Since July 2005)
Thailand-US FTA
Thailand-New Zealand FTA (Since July 2005)
Thailand-Peru FTA
BIMSTEC FTA (Bay of Bengal Initiative for
Multi-Sectoral Technical and Economic
Cooperation)
Thailand-India FTA (Since September 2006)
Japanese Thailand Economic Partnership Agreement
(Starting November 2007)
ASEAN-Korea FTA
25
???????????????????????? ????????????????????
  • ??????????????????? (Single Market)
    ???????????????????????????????????????
  • ?????????????????????????????? ????????????
    ????????????????????????????? (Economy of Scale)

26
?????????????????? 3,000 ??????
China Pop. 1.3 billion Early Harvest
China-Thailand 2006 Thai exports 445,978
million baht
Japan Pop. 128 million Japan-Thailand Economic
Partnership Agreement
India Pop.1.1 billion Early Harvest
Agreement 2006 Thai exports 68,716.6 million baht
ASEANPop. 550 million AFTA 2006 Thai exports
1,029,180 million baht
Australia 20 million TAFTA 2006 Thai exports
192,893.9 million baht
New Zealand Pop. 4 million Closer Economic
Partnership 2006 Thai exports 19,946.8 million
baht
27
???????????????????????? ????????????????????
  • ??????????????????? (Single Market)
    ???????????????????????????????????????
  • ?????????????????????????????? ????????????
    ????????????????????????????? (Economy of Scale)
  • ???????????????????????????????????????????????
  • ???????????????????????????????????????????????
    ??????????????? ???? ??????? AHRDP

28
????????????????? ?????????????????
????????
  • ???????????????????? 0 ?????? AFTA ???? 2553
    (2010)
  • ????????????????????????????????????????????????
    APECs Bogor Goal ???? 2553 (2010)
    ??????????????????????????????????????????????
    2563 (2020)
  • ???????? Bilateral FTA ??????????????
    ?????????????????????
  • (213 ????)
  • ??????????????? (Doha Round) ??? WTO
    ????????????????????????????? ????????????????????
    ???????? ?????????????????????????????????????????
    ?????????????????? ???????????????????????????????
    ????

??????????????? ??????? 6 ?? ? ????????????????
??????? 10 ??
29
???????????????? ?????????????
  • ????????????????????????????????? (Production
    Base) ?????????????????????????????
  • ???????????????????????????????????????????????
    ?????????????????????????
  • ???????????????????????????????????????????????
    ???? ???? ????????????????????????????????????????
    ????????????
  • ???????????????????????????????? (NTB)
    ??????????????????????
  • ??????????????????? (RoO concept)
    ???????????????? ????????????????????????????????
    ???

30
???????????????????????????????
31
???????????????????? ?????????
Units
Globalization
Liberalization Promotion
Protection
32
???????????????????? ?????????
????????????????????????????????
?????????????????????????????????
??????????????????????????????????????????????
??????????
  • International Car
  • ?????????????????????????????????? 3
    ????????????? PU 1 ???, MC ??????, ECO Car
  • ???????????????????????????????????

???????? /??????
?????????? 2
???????????????
???????????
?????????? 3
?????????????????
???????????????
?????????? 1 ????????????
?????????????
???????
33
International Car Policy
??????????? ????????? ???????????????????????????
  • ????????????????????????????????????????????????
    ??????????????????????????????????????????????????
    ???????????????????
  • ???????????????????????????????????
    ?????????????
  • ????????????????????? ??????????????????
    ????????????????????????????????????
  • ???????????

34
?????????? 1 ?????????????????????????

????????????????????????????? ????????????????????
??????????????????????????????????
?????????????????????????????? ???????????????????
??????????????????????
  • ?????????????????????????????????????? ???? ECO
    Car

35
A gile
C lean
E conomical
?????? ????????????????????????? ECO car
with S afety
36
Eco-Car Project
Quality Product compatible with environment, fuel
economic and social , in line with global trend
what
  • Fuel consumption lt 5 litres per 100 km
  • Car emissions Euro 4 or higher, with CO2
    emissions lt 120 grams per km
  • Safety full front- and side-impact protection
    based on UNECE specifications

6 proposal from leading Auto-Manufacturers are
approved
37
?????????????????????? ????????????? BOI
?????? ????????? (???????) ???????????? (????????) ????????????? (???????? ??????)
1. ?????? ?????? ????????? (?????????) ????? 6,700 120,000 50 50
2. ?????? ?????? ??????? ???????????? ????????????? 9,500 138,000 19 81
3. ?????? ?????????? ????????? ????? 5,500 120,000 20 80
4. ?????? ????????? ???????? (?????????) ????? 7,731 107,000 12 88
5. ?????? ??????? ??????? ????????? ????? 6,642 100,000 50 50
6. ?????? ???? ??????? ????????????? 7,317 100,000 48 52
??????????? 43,440 685,000 32 68
38
Eco Car ?????????????????? ???????????????????????
  • ????????????????????????????????????????????????
    ??????????????????????
  • ????????????????????????????????????????????????
    ??????????????????????????????????????????
  • ????????????????????????????????????????????????
    ????????????????????

???????
  • ????????????????????????????????????????????????
    ????????????????? (???? OEM ??? REM)
  • ????????????????????????????????????????????????
    ?????

???????????????
  • ??????????????????????????????????? ????
    ????????????????? ??????? ?????????????
    ????????????????????? ?????????????????????
    ?????? ????????????????

???????????????????
  • ??????????????????????????? CO2
    (??????????????????????????????)
  • ???????????????????????????????????????????
  • ????????????????????????????????????????????????

???????
39
?????????? 1 ?????????????????????????

????????????????????????????? ????????????????????
??????????????????????????????????
?????????????????????????????? ???????????????????
??????????????????????
  • ?????????????????????????????????????? ???? ECO
    Car
  • ??????????????????????????????????????????????
  • ????????????????????????????????????
    ???????????? ??????????????? ?????????????????????
    ???????? ????????????????????????? ??????????????
  • ???????????????????????? ???? ITS

40
?????????? 2 ??????????????????????????

??????????????????????????????????????????????????
??????????????????????????????????????????????????
?????
  • ?????????????????????????????? (Contracting
    parties) ??? UNECE WP.29, 1958 agreements
    ????????????????? 2549
  • ????????????????????????????
  • ??????????????????????????????????????

41
?????????? 3 ????????????????????????????????

????????????????????????????? (Productivity)
???????????????????????????????????????????????
  • HRD programs for new
  • automotive investment
  • LEAN Manufacturing or
  • Toyota Production System (TPS)
  • ISO/TS 16949 Standard
  • Total Productive Maintenance (TPM)
  • Electronic Data Interchange (EDI)

Thailand Government Japanese Government
Thailand Industries Japanese Industries
AHRDP
- ?????????????????????????????????????????
(AHRDP)
42
????????????????????
43
  • Industrial Policies
  • Industrial Information
  • Industrial Knowledge
  • For More Industrial information, please visit
    www.oie.go.th

44
?????
  • ????? ??????????
  • http//www.thaifta.com/trade/ppt/sem_dussep51.ppt
  • ???????????? 9 ??????? 2552
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