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Title:

What is Sponsorship?

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What is Sponsorship? Commercialisation The domination of sport by big business and the media Publicity Using the media to attract attention Sponsorship and Sport ... – PowerPoint PPT presentation

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Date added: 20 June 2019
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Title: What is Sponsorship?


1
What is Sponsorship?
2
Sponsorship is when a company gives money to a
sport in return for advertising their name with
an individual team, sport or sporting event.
3
Keywords
4
Commercialisation
  • The domination of sport by big business and the
    media

5
Donation A Gift
6
Publicity
  • Using the media to attract attention

7
Sponsorship and Sport depend upon each other
8
Here are some sponsors that are well known
brands.
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17
Walkers crisps became very big during a TV advert
with two major footballing celebrities
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19
Michael Owen as a 15 year old. Playing football
for England School boys and being sponsored by a
Crisp company.
20
Mobile phone companies are now becoming a massive
sponsor for football teams
21
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22
David Beckham again with Vodafone TV adverts
advertising their latest Nokia mobile phones
23
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24
The Arsenal Football Team are sponsored on the
front of their shirts by a massive mobile phone
company called.
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Formula 1 Racing
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29
Sport Aid Is a charity with 2 main objectives.
List the main objectives of sports Aid
30
Help me!
31
Sports Aid aims to educate young people
throughout sport.
32
Especially those who are disadvantaged
33
Sports Aid also have roles to play in sport
34
List 3 roles of Sports Aid
  1. Supports talented young people.
  2. A major supporter of sports people with
    disabilities.
  3. Paralympics, sponsorship.

35
The Advantages of sports sponsorship.
36
Advantages for Sport
  • For professional sportspeople it is another
    source of income.
  • Amateur Sportspeople sponsorship may
  • Allow them to give up their jobs and train full
    time.
  • Pay for clothing and equipment
  • Pay for costs of training and competition

37
For Amateur Sports Organisations
  • Money can be used to fund the running of events,
  • Improve facilities
  • Organise coaching and training schemes
  • Promote the sport and encourage participation

38
Who can receive sponsorship?
  • Local Teams
  • Professional Teams
  • Individual athletes
  • Events
  • National Governing Bodies
  • Coaching and Achievement Schemes
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