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Recipes for Design Success

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bulk rate us. postage paid cleveland oh permit no. 17 floresa ross mailpiece design analyst usps 900 e fayette st rm 254 baltimore md 21233-9661 attn timothy hurst – PowerPoint PPT presentation

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Title: Recipes for Design Success


1
Cookbook for Mail Design
FLORESA ROSS MAILPIECE DESIGN ANALYST USPS 900 E
FAYETTE ST RM 254 BALTIMORE MD 21233-9661
p. 410-347-4645 f. 410-234-8515
  • Recipes for Design Success

2
Whats On The Menu?
  • Have mailable pieces
  • No damage to pieces
  • Qualify for all discounts
  • Faster mail processing

3
Choose Your Favorite Recipe
  • Letters or Flats
  • Envelopes
  • Post Cards
  • Folded Mailers
  • Booklets
  • Dimensional Mail

4
Postage Placement
ATTN TIMOTHY HURST XYZ SALES COMPANY PO BOX
6789 ANYTOWN MI 12345-6789
BULK RATE US.. POSTAGE PAID CLEVELAND OH PERMIT
NO. 17
5
Permit Imprints
PRESORTED FIRST-CLASS MAIL US POSTAGE FEES
PAID CLEVELAND OH PERMIT NO. 9876
PRSRT STD US POSTAGE PAID CLEVELAND OH PERMIT
NO. 9876
MEDIA MAIL US POSTAGE PAID CLEVELAND OH PERMIT
NO. 9876
  • Pieces must be identical in weight.
  • Payment must be made before mailing. You cannot
    use a credit card to pay the postage.
  • Permit Imprints must always contain mail class,
    OR the mail class must be included in the
    immediate vicinity of the permit imprint.

6
Company Permits
PRESORTED STANDARD US POSTAGE PAID BEST XAMPLES
CORP
  • A Company Permit is when you use your company
    name instead of the permit city, state and
    number.
  • You must notify Business Mail Entry if you plan
    to use company permit status.
  • You must have a permit in the city you wish to
    mail from.
  • Your mail must have a return address.

You must use the same company name that you used
when applying for the permit.
7
Ancillary Service Endorsements
8
Shape for Letters and Flats
  • Any piece that is not more than 1/4 thick

9
Shape Letter Mail Only
Height
Length
10
Custom Market Mail
  • New program allows odd shapes to be mailed.
  • Mail must be entered at DDU.

Presorted Standard US Postage Paid Permit No.
5 Cleveland OH
Ima Customer 2400 Orange Ave Cleveland OH 44101
11
Letters Flats
Best Xamples Corp 2400 ORANGE AVE RM 24,
Cleveland OH 44101
Best Xamples Corp 2400 ORANGE AVE RM 24,
Cleveland OH 44101
IMA CUSTOMER 4550 GARFIELD PKWY GARFIELD HTS OH
44125
ANN OTHER CUSTOMER 18721 LORAIN RD FAIRVIEW PARK
OH 44126
12
Window Envelopes
1/8
MATT HELM 67 GLEN ALLEN PKWY SOLON OH 44139-2391
MATT HELM 67 GLEN ALLEN PKWY SOLON OH 44139-2391
PRESORTED FIRST- CLASS MAIL US POSTAGE
PAID CLEVELAND OH PERMIT NO 10
PRESORTED FIRST- CLASS MAIL US POSTAGE
PAID CLEVELAND OH PERMIT NO 10
SALLY SMITH 23200 CHAGRIN BLVD STE 15 BEACHWOOD
OH 44122-6801
SALLY SM 23200 CHA BEACHWO
1/8
13
Domestic Mail


11-1/2
5
Thickness
3-1/2
Minimum
6-1/8
Maximum .25
Minimum 6 or less 007 Over 6 .009
Maximum
14
International Mail

3-1/2
15
Postcard Design
Permit Information
Delivery Address Information
16
Double Postcard
17
Tabbing Double Postcards
  • Fold can be at top or bottom.
  • Open edge must be parallel to the address.
  • Single Tab in center of long open edge.

18
Folded Mailers Booklets
  • Double Postcard.
  • Folded Mailer.
  • Does not have any kind of binding.
  • Booklet.
  • Two or more staples used for binding. Opens and
    reads like a magazine.

19
20 Pound Paper
  • 20 lb. bond (17 x 22 inches) minimum.
  • Half-folds and Tri-folds.
  • Needs two tabs.
  • Fold can be at top or bottom.

20
Fold at Bottom
  • 28 lb. bond (17 x 22 inches) minimum.
  • Half-folds and Tri-folds.
  • Fold at bottom.
  • Needs one tab at top.

21
Invitation Fold
  • 20 lb. bond (17 x 22 inches) minimum.
  • Invitation Fold.
  • Open edge near center on either face or back.
  • Bottom fold can be over or under top fold, or
    meet at the center.
  • One tab, can use mailing label.

22
Fold at Bottom
  • 24 lb. bond (17 x 22 inches) minimum.
  • Half-folds and Tri-folds.
  • Fold at bottom.
  • Needs one tab at top.

23
Fold at Top
  • 20 lb. bond (17 x 22 inches) minimum.
  • Half-folds and Tri-folds.
  • Fold at top.
  • Needs two tabs at bottom.

24
Accordion Folds
  • Accordion Folds need four tabs.
  • Accordion folds can be single or multiple sheets.
  • Need to be 20 lb. bond or heavier.

25
Odd Shaped Items
26
Address Placement
50 of Length
33 of Height
RETURN ADDRESS AREA
1/2
1/2
OCR READ AREA (Position address block in this
area)
2 3/4 max.
BARCODE CLEAR ZONE
5/8
4 3/4
27
Return Address Required
  • Ancillary Service Endorsements.
  • Precanceled Stamps.
  • Company Permits.
  • Package Services.
  • Recommended for all First-Class Mail.
  • Not required for Presorted Standard Mail without
    Service Endorsements.

PRESORTED STANDARD US POSTAGE PAID BEST XAMPLES
CORP
28
Nonprofit Organizations
  • Return addresses are not required on Nonprofit
    mail that uses a permit imprint, but the
    organizations name and address must appear in a
    prominent place somewhere in the piece.
  • If a return address is used, it must be the
    return address of the organization that has
    nonprofit status.

Nonprofit Status Approved For Greater Cleveland
Animal Friends
29
Logos and Graphics
30
Inserts
  • Inserts should not have prompt words in the
    address area.
  • No non-address printing should be visible in the
    window immediately beside or the delivery address
    lines.

31
Checks
  • Patterned backgrounds such as are commonly found
    on checks are not scannable.
  • You should have a plain background for the
    address area, or use a non-window envelope.

32
Envelope Colors
33
Fibers, Inside Tints, Screens
Background Patterns
Bleed Through
MAX SMART 10605 CARNEGIE AVE CLEVELAND OH
44106 s441062134056s
Dark Fibers
34
Magnets in Mail
  • Magnets must meet Hazard guidelines.
  • Postcards that stick to each other may not be
    mailable.
  • Put the magnetic side toward the back of the
    envelope and towards the stamp (front) edge.

35
Reply Mail Choices
  • If you dont want to supply an envelope, be sure
    to provide your complete correct address.
  • Include suite numbers.
  • Include ZIP 4 Codes.
  • Include ZIP 4 Codes.
  • Check for standard address format www.usps.com
    and click on ZIP Codes.

36
Reply Mail Choices


PLACE STAMP HERE
NO POSTAGE STAMP NECESSARY POSTAGE HAS BEEN
PREPAID BY ABC INDUSTRIES 1220
LAKESIDE AVE E CLEVELAND OH 44114-1234
ABC INDUSTRIES 1220 LAKESIDE AVE
E CLEVELAND OH 44114-1234
Courtesy Reply Mail (CRM)
Meter Reply Mail
Business Reply Mail (BRM)
37
Facing Identification Mark
Courtesy FIM
Business Reply FIM
  • Facing Identification Mark - FIM
  • Barcode
  • FIM and Barcode Provided
  • Free-of-Charge from the US Postal Service

38
Courtesy Reply Mail
Courtesy Reply Mail (CRM)
39
Meter Reply Mail
Meter Reply Mail
40
Business Reply Mail
Business Reply Mail (BRM)
41
Automation Discounts
  • All enclosed Courtesy, Metered and Business
    Reply Mail letter-size cards and envelopes
    must be automation compatible and bear correct
    FIM and barcode.

42
Address Quality
To control costs and provide quality service, the
USPS must automate processing.
  • Cost-efficient, consistent and timely delivery
    of every mailpiece depends on an ACCURATE ADDRESS
    containing only elements that are complete and
    correct.

43
How Good Are Your Addresses?
  • Is the address information complete and correct?
  • Is the address formatted for maximum
    compatibility with automated mail processing
    equipment?
  • Is the font acceptable for computer recognition?

44
Fonts
  • Fixed pitch Vs proportional fonts
  • If you have the option to choose, fixed pitch
    fonts are preferable to proportional fonts.
  • If you must use a proportional font, choose one
    that resembles a fixed pitch font .

45
Fonts
  • Some fonts are too small to be scanned
    successfully.
  • Best font size is 10 or 12 points.
  • A mix of upper and lower case letters requires a
    12 point font to make the lower case letters
    large enough to scan.

46
Fonts
47
Type Attributes
48
Print Quality
  • Use the best print quality available.
  • No smudges, no voids.
  • No truncated characters.
  • Print should be crisp, dark, and contrast with
    the background.

49
Typography
  • Single Line Spacing, 2 points min.
  • Character Spacing, min. required is 3/4 point.

CLEVELAND OH 44103-4567
  • Word Spacing - Min ...1 space - Max...5 spaces

50
Prompt Words / Interfering Print
S O L D T O
Worst Xamples 2783 Euclid Ave Acct
7314 CLEVELAND OH 44115-1604
51
Address Format
  • Preferred format is.
  • to keep the left margin uniform.
  • single space address lines.
  • use all upper case letters.
  • omit unnecessary punctuation in the last two
    lines of the address.
  • use abbreviations correctly.

52
Address Format
WORST XAMPLES 14843 Northview Drive Apartment
3c Middlefield, Ohio !!!!
44062
TOM GEAUGA BEST XAMPLES INC 14843 NORTHVIEW DR
APT 3C MIDDLEFIELD OH 44062-9272
53
Last Line
CLEVELAND OH 44106
CLEVELAND OH 44106
CLEVELAND OH 44106 Personal Confidential
54
State Names
PITTSBURGH PA 15206
PITTSBURGH PENNA 15206
PITTSBURGH PENNSYLVANIA 15206
55
Post Office Names
BAINBRIDGE OH 44022
CHAGRIN FALLS OH 44022
CLEVELAND OH 44022
CLEVELAND OH 44106
56
City Names
MIDDLEBURG OH 44130
CLEVELAND OH 44130
CLEVE OH 44130
MIDDLEBURG HTS OH 44130
57
Delivery Address Lines
  • Information should be placed in this order.
    Delivery address elements include.
  • Primary number range.
  • Pre-Directionals.
  • Primary Street Name.
  • Suffix.
  • Post-Directionals.
  • Secondary Designators. This line wraps up.

58
Numbered Streets
  • Use ordinal numerics for numbered streets.
  • Do not space between the number and the ordinal
    designator.
  • Use upper case letters for the ordinal
    designator

59
Directionals
  • Abbreviate directionals
  • Do not abbreviate directional words that are
    primary street names

60
Suffixes
  • Always use address suffixes.
  • Use correct abbreviations for suffixes.

These addresses are not identical.
One address is in Cleveland Heights, one address
is in Parma!
61
State Route, County Road, etc.
  • Use these formats
  • 101 STATE ROUTE 303.
  • 11216 COUNTY ROAD 19.
  • 1155 US HIGHWAY 317.
  • 3000 TOWNSHIP ROAD 20.
  • Do not abbreviate STATE ROUTE.
  • Do not omit any of the words, such as STATE or
    US.

62
Post Office Box Addresses
  • Use this format PO BOX 5712.
  • No other information should be on PO BOX line.
  • For dual addresses, put the street address ABOVE
    the PO BOX.

63
Secondary Designators
  • Multiple delivery points at one address require
    Secondary Designators.
  • Suite/Room/Floor Numbers should be placed on the
    same line as the address or above the address.

What changed on August 1, 1998?
64
Non-address information
  • Attention lines should be placed at the top of
    address blocks.
  • Non-address information should never be placed
    below the address.

Personal Confidential
Personal Confidential
65
International Addresses
  • The COUNTRY name must be the only information on
    the last line.
  • Do not place international postal codes on the
    last line.
  • The COUNTRY name must be the only information on
    the last line.
  • Do not underline the COUNTRY name.

66
Canada only
  • Use the standard two-character abbreviations for
    provinces and territories.
  • Either of the following address formats may be
    used when you include the postal code.

67
Move Update
Over 40 million Americans change addresses
annually. You must have a move update mechanism
in place to obtain new addresses.
68
PostNET Barcode
JACK SMITH 101 MAIN ST JACKSONVILLE FL 32241-3045
Delivery Point
CC
ZIP Code
4
32241
3045
5
01
CC Correction Character
69
PostNET Barcode
Numeric Value
Bar Position Weights
Binary
Barcode
74210
74210
1
00011
2
00101
3
00110
01001
4
01010
5
01100
6
10001
7
10010
8
10100
9
0
11000
70
Barcode Placement
10 ½ inches max.
1/2
1/2
BARCODE READ AREA (Position address block barcode
in this area)
4 MAX
5/8 MIN
BARCODE CLEAR ZONE
5/8
4 3/4
71
Barcode Placement
1/8 Minimum
1/25 Minimum
1/25 Minimum
ALEX ALEXANDRIA PO BOX 9623 SAN ANTONIO TX
78284-9623
XYZ Sales Company 212 N LIBERTY ST SAN ANTONIO
TX 78284-9623
1/8 Minimum
5-DIGIT 78284
5-DIGIT 78284 JAN84 000 CA
15081T 52 20 30
ATTN TIMOTHY HURST XYZ SALES COMPANY PO BOX 9623
SAN ANTONIO TX 78284-9623
JAN84 000 CA 15081T 52 20 30 SUSAN HURLEY PO
BOX 9623 SAN ANTONIO TX 78284-9623
TRAVIS MC GEE PO BOX 9623 SAN ANTONIO TX
78284-9623
72
Quiet Space
1/8 Minimum
1/25 Minimum
1/25 Minimum
XYZ Sales Company 212 N LIBERTY ST SAN ANTONIO
TX 78284-9623
1/8 Minimum
73
Accuracy and Readability
Quality
Accuracy
ACCT 247953
Extraneous Ink
Voids
PAUL MARTIN JR. 212 N LIBERTY ST JACKSONVILLE FL
32241-3045
Dot Matrix
Smeared
74
Barcode Quality
Positional Skew
EDGE OF MAILPIECE

5o
-
Rotational Skew
BASELINE
Baseline Shift
BASELINE
75
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