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Tips, Tricks,

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Tips, Tricks, & Strategies for Creating Communications that Work Marianne Elden and John Churchill Internal Communications Team National Council – PowerPoint PPT presentation

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Title: Tips, Tricks,


1
Tips, Tricks, Strategies for Creating
Communications that Work
Marianne Elden and John Churchill Internal
Communications Team National Council August
22, 2012
2
Why Is This Important?
  • It will help your employees, volunteers, and
    supporters understand your councils
  • Mission
  • Goals
  • Values
  • Procedures
  • It encourages a sense of identification
  • It can reduce uncertainty and conflict

3
What Makes EffectiveInternal Communications?
  • Communications Plan
  • Tied to the councils strategic plan and the BSA
    brand
  • Concise
  • Who, what, where, when, why, how
  • Credible
  • Consistent
  • Measurable

4
Internal Communications Big Rocks Grid
5
Audiences and Channels Spreadsheet
6
New CSE Selection Communications Plan Sample
7
Internal Communications Tools
  • Newsletters (print and electronic)
  • Video
  • Social media Facebook, Twitter, YouTube, Vimeo,
    Flickr, Instagram, Blogs
  • Email Blackbaud, Constant Contact
  • Surveys Survey Monkey, QuestionPro
  • Presentations Prezi, Brainshark

8
Know Your Audience
Scout Awesome!
Dad Thats my boy!
Mom Hes gonna get burned!
9
Scout Wire e-newsletter
  • Tip
  • Use wisely Free software, cheap template

10
Best Practice GE Reports
11
  • Trick
  • Want more viewers?
  • Use images!

12
The Buzz News Videos
  • Tip
  • Use what the amateurs use without looking like
    one
  • Shoot landscape
  • Buy an external mic

13
WBtv Video Blog
  • Tip
  • Create a blog for your marketing/communications
    committee to share info, links, etc.

14
Best Practice Southwest Airlines
15
Social Media
  • Its been called the fifth network
  • 800 million unique users each month
  • 4 billion hours of video watched monthly
  • 72 hours of video uploaded every minute
  • 955 million monthly active users (June 2012)
  • 552 million daily active users (June 2012)
  • 90 of Internet users know what it is
  • 15 of online adults use Twitter (February 2012)

16
Council YouTube Channel
  • Tips
  • Embed a link to your video into council website,
    e-newsletter, etc.
  • Use built-in analytics tool to see how your
    videos are doing

17
Best Practice Starbucks
18
Council Facebook Page
  • Tips
  • Update frequently
  • Lots of photos 700x700 pixels is a great size
    for timeline photos
  • Link your Facebook and Twitter accounts for ease,
    consistency

19
Council Twitter Page
  • Tips
  • Use links! Send readers to your council website
    or Facebook page for more information
  • Use images!

20
Surveys
www.surveymonkey.com
  • Free!
  • Web-based, nothing to install
  • Good analytics

www.questionpro.com
www.wordpress.com
21
Measurement
  • Dont reinvent the wheel use the FREE tools
    that are available
  • YouTube Analytics
  • Wordpress
  • Google Analytics (google.com/analytics)

22
YouTube Analytics
YouTube Analytics
23
(No Transcript)
24
5 Things to Remember
  • MUST be tied to your councils strategic plan.
  • Just do it Be concise, be consistent, be on
    your way.
  • Find out what your audience wants and give it to
    them both content AND tools
  • Take advantage of the many free and low-cost
    tools.
  • Look to your peers (or even the corporate world)
    for inspiration.

25
Links and Contacts
  • Scout Wire www.scout-wire.org
  • IC YouTube www.youtube.com/user/BSAIntComm
  • WBtv waynebrock.wordpress.com
  • Send your questions, story ideas, or feedback to
  • internal.communications_at_scouting.org
  • john.churchill_at_scouting.org
  • marianne.elden_at_scouting.org
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