Packaging

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Packagings contribution to our sales growth
Richard HeathProcess Packaging Development
Manager Food and Drink Innovation Network
seminar16th June 2011
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Heinz, since 1869.

• 1869 in Pittsburgh founded by Henry J. Heinz
• Packaging was key at the beginning Horseradish
  in clear glass jars to show that the product was
  pure
• Today
• 10.5B Sales and top 10 global player in Food
• 33,000 employees worldwide
• 76 production sites globally
• Three value added Categories
• Ketchup Sauces / Convenience Meals /
  Infant Nutrition
• 650 million bottles of the iconic Ketchup sold
  every year
• Market leader with brands in more than 50 global
  markets

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Top 15 Brands
Approximately 70 of Sales
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Our Mission
As the trusted leader in nutrition and wellness,
Heinz the original Pure Food Company is
dedicated to the sustainable health of people,
the planet and our Company.
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Innovation and Growth a new vision for
Innovation within Heinz Europe
Our vision is for a new innovation culture at
Heinz that delivers a balanced pipeline a
stream of product improvements and line
extensions that create consumer and customer
noticeable differences value engineering to
keep us competitive in the market and a small
number of big and meaningful innovations that we
drive and support across the region
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Must Win Encounters

• Mastering the 4 Must Win encounters is key to
  successful New Product Development
• At the Buyers Desk
• On the shelf
• The package journey Shelf ? End of life
• The taste experience
• Packaging plays a crucial role in the first three
  encounters and has been a major contributor to
  increasing our sales from NPD
• The taste experience is the key to repeat sales

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Recent successes.

• Snap Pots
• Convenient microwaveable plastic pots
  4 x 200g
• Portion control helps reduce food waste
• 35 to 55 lighter than cans
• Reduced Salt Sugar Beanz added to original
  Beanz and Hoops packs

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Recent successes.

• Farmers Market Soups
• New range to meet Goodness / Healthy trend
• Used cans in line with core Soups ranges but
  modified to ensure shelf stand out
• 515g
• Taller can

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Recent successes.

• Taste Of Home Soups
• New range of meal soups
• Heat and eat packaging
• Microwaveable plastic pot
• Heat resistant label
• Recently rebranded as part of the Big Soups range
  plus SRP redesign to
  improve shelf stand out

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Recent successes.

• Amoy Stir Fry Sauces
• Packaging lightweighting cartonboard sleeve
  removed
• Contemporary design to enhance premium
  positioning
• Logistics benefits

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Recent successes.

• PET Sauces Bottles
• Clear glossy material to reinforce premium
  positioning
• Bottle weights reduced by up to 16
• Recyclable with PET drinks bottles
• Plus more Top
• Down Sauce Bottles
• HP BBQ Sauces

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Recent successes.

• Fridge Pack Beanz
• Convenient 1kg resealable plastic bottle
• Can be stored in the fridge for 5 days after
  opening
• Portion control, with level markings, to
  help reduce food waste
• 48 lighter than cans

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Which trends are these innovations addressing?

• Product Trends
• Packaging format used to highlight new products
  and ensure stand out on shelf
• Packaging
• Convenience
• Microwaveability
• Portion control / Waste reduction
• Sustainability becoming expected

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Trends
New Product Convenience Microwaveable Portion Control Sustainability
Snap Pots v v v v
Farmers Market Soups v
Taste Of Home Soups v v v
Amoy Stir Fry Sauces v
PET Sauces Bottles v
Fridge Pack v v v
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The Value Equation
V Value b Benefit P Price
V Sb1....bn

P
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Whats Next ?

• Range extensions in new formats?
• New sizes for portion control?
• New formats?

Our next round of innovations will be in a store
near you this summer
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Thank You For Listening