802.15 HR Study Group

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802.15 HR Study Group

• Marketing Needs From 802.15

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802.15 HR Study Group Marketing Needs

• Help in converging WPAN solutions
• Convergence -- help to encourage one solution
• Convergence opportunity slide
• Example HomeRF MM (see attachments)
• Best practices -- learn from history (802.11b)
• Market criteria development and proposal
  evaluation
• Technical criteria development and proposal
  evaluation
• Evaluation process
• Timeframe -- send list out 2/4 (call for intent),
  5/8 proposal presentations
• Criteria list
• Liaison -- bridges
• HomeRF MM -- HomeRF -- Benny Manny
• Bluetooth 2 -- Bluetooth 2 SIG -- Jim Kardach
• HiperLAN/2 -- ETSI/BRAN -- Jamshid
• 802.11b -- Stewart Kerry, Bruce Kraemer

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802.15 HR Study Group Marketing (cont.)

• Communication -- getting the word out
• Press Relations
• Press support working great -)
• Advertise the call for proposal
• Centralized depository of PR releases/articles/etc
  .
• Public Forum
• Web presence
• Consortiums, forum and other speaking
  opportunities
• Elevator speech -- Fast and low power WPAN
  solution for the consumer space that can be
  delivered in 18 24 months
• Future
• Trademark and branding

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