Alcohol Issues in Santa Barbara

1
Alcohol Issues in Santa Barbara

• By
• Adam Eversole
• Annie Huynh
• Jennifer Taylor

2
Motivation

• Understanding distribution of alcohol consumers.
• It is something that applies to everyone in some
  form or another
• After some research we found that the county has
  launched a program called the keys away from kegs
  campaign so hopefully we will be able to show
  where to concentrate efforts.
• Increase safety and awareness regarding alcohol
  related issues.

3
Objective

• Finding a correlation between store (environment)
  and social activities of alcohol.
• Understand alcohol activities related to social
  environment.
• Post our findings.

4
Methods

• Map distributors of alcoholic beverages.
• Map incidents including DUI, MIP, Drunk in
  Public, BUI, open container, consuming in public
  and alcohol in vehicles.
• Map demographics such as land value, race, age,
  renters vs. owners, single people vs. family.

5
Methods Continued

• Kernel incidences to find areas that have the
• most alcohol related problems and compare that
  to where stores are located and their surrounding
  demographics.
• Conduct a least cost analysis.

6
Data Sources

• Police Departments (UCSB, CHP, IV Patrol and
  Santa Barbara)
• California ABC (Alcoholic Beverage Control)
• Census data
• Street network

7
Anticipated problems

• What the volume of alcohol is sold at stores.
• Overcoming access issues.
• Understanding how checkpoints skew the data.
• Dealing with the vagueness of police data.

8
Likely Results

• Concentration of alcohol will most likely be in
  Isla Vista and Downtown Santa Barbara. Alcohol
  abuse incidents are mostly going to be done in
  areas where single, young, poor, renters are
  located.