Supporting Decision Making

1
Supporting Decision Making

• Chapter 11
• Information Systems Management In Practice 6E
• McNurlin Sprague

2
Introduction
A Problem-Solving Scenario
3
Technologies for Decision Making

• Decision Support Systems (DSS)
• Architecture

4
Technologies for Decision Making

• CASE EXAMPLE Ore-Ida Foods
• CASE EXAMPLE A Major Services Company

5
Technologies for Decision Making

• Data Mining
• CASE EXAMPLE Harrahs Entertainment

6
Technologies for Decision Making

• Executive Information Systems
• CASE EXAMPLE Xerox Corporation

7
Technologies for Decision Making

• Executive Information Systems
• Doing It Wrong
• Why Install an EIS?
• What Should the EIS Do?

8
Technologies for Decision Making

• Expert Systems
• Definition

9
Technologies for Decision Making

• Knowledge Representation
• Cases
• Neural Networks
• Rules
• CASE EXAMPLE American Express

10
Technologies for Decision Making

• Degree of Expertise
• Assistant
• Colleague
• Expert

11
Toward the Real-Time Enterprise

• Enterprise Nervous Systems
• Straight-Through Processing
• Real-Time CRM
• Communicating Objects

12
Toward the Real-Time Enterprise

• Enterprise Nervous Systems
• Straight-Through Processing
• Real-Time CRM
• Communicating Objects

13
Toward the Real-Time Enterprise

• Enterprise Nervous Systems
• Straight-Through Processing
• Real-Time CRM
• Communicating Objects

14
Toward the Real-Time Enterprise

• Enterprise Nervous Systems
• Straight-Through Processing
• Real-Time CRM
• Communicating Objects

15
Toward the Real-Time Enterprise

• Enterprise Nervous Systems
• Straight-Through Processing
• Real-Time CRM
• Communicating Objects

16
Toward the Real-Time Enterprise

• Moderating the Dark Side of Real-Time
• CASE EXAMPLE General Electric

17
Conclusion
The Good, Bad, and Ugly of Technology