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Jeopardy

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Jeopardy It starts with P ... remind or inform a potential customer. $500 Answer Promotion $100 Question Determines where the money to run a business comes from ... – PowerPoint PPT presentation

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Title: Jeopardy


1
Jeopardy
It starts with P
Name that Function
Bulls Eye
Economic Impact
Trivia
Q 100
Q 100
Q 100
Q 100
Q 100
Q 200
Q 200
Q 200
Q 200
Q 200
Q 300
Q 300
Q 300
Q 300
Q 300
Q 400
Q 400
Q 400
Q 400
Q 400
Q 500
Q 500
Q 500
Q 500
Q 500
Final Jeopardy
2
100 Question
It is the element of the marketing mix that
determines what a customer is willing and able to
pay.
3
100 Answer
Price
4
200 Question
It is the element of the marketing mix that is
also know as target market
5
200 Answer
People
6
300 Question
It is the element of the marketing mix that
determines where a product will be sold and how
it will get there.
Hint also known as DISTRIBUTION
7
300 Answer
Place
8
400 Question
It is the element of the marketing mix that
includes the name and packaging
9
400 Answer
Product
10
500 Question
It is any form of communication that is meant to
persuade, remind or inform a potential customer.
11
500 Answer
Promotion
12
100 Question
Determines where the money to run a business
comes from and the payment options that are
available for customers
13
100 Answer
Financing
14
200 Question
Some examples of this function are personal,
business to business and retail.
Hint Convincing the customer to buy a product
15
200 Answer
Selling
16
300 Question
How the product gets into the customers hands
17
300 Answer
Distribution
18
400 Question
Using consumer data to maintain and/or improve a
product or product mix
19
400 Answer
Product/Service Management
20
500 Question
When a company collects and analyzes data on
their target markets behaviors and preferences
in order to make good business decisions
21
500 Answer
Marketing Information Management
22
100 Question
The way to segment a market that deals with where
people live.
23
100 Answer
Geographics
24
200 Question
A specific group of people that a business is
trying to reach.
25
200 Answer
Target Market
26
300 Question
The way to segment a market that deals with
peoples attitudes and lifestyles.
27
300 Answer
Psychographics
28
400 Question
The way of segmenting a market that deals with
the consumers wants and needs.
Hint how the product will help the customer
29
400 Answer
Product Benefits
30
500 Question
List all four of the ways to segment a market.
31
500 Answer
Demographics Psychographics Geographics Product
Benefits
32
100 Question
The total number of Marketing Functions
33
100 Answer
7
34
200 Question
The process of planning, pricing, promoting,
selling and distributing products to meet
consumers needs.
35
200 Answer
Marketing
36
300 Question
What is the element of the marketing mix that
some text books leave out, but is important when
determining product features?
37
300 Answer
People
38
400 Question
The idea that a business should strive to satisfy
customers needs and wants while generating a
profit.
39
400 Answer
Marketing Concept
40
500 Question
Give an example of a trend used in Entertainment
Marketing
Hint Think about advertising for movies
41
500 Answer
3D Movies Social Media Midnight Releases
42
100 Question
How much the sports industry generate a year.
43
100 Answer
200 Billion
44
200 Question
The struggle between companies for scarce
customer dollars
45
200 Answer
Competition
46
300 Question
The two types of competition
HINT How do companies set themselves apart from
the competition
47
300 Answer
Price Competition Non-Price Competition
48
400 Question
The three categories of Economic Resources
49
400 Answer
Land Labor Capitol
50
500 Question
Name two factors that influence demand for Sports
and Entertainment
51
500 Answer
  • Price of the tickets
  • How often the event takes place
  • How much promotion is used
  • People involved in event
  • (key players or performers)

52
Final Jeopardy
After collecting and analyzing market research,
Wilsons Bread and Bakery developed a new line of
global soups to add to their already long list of
popular soup choices. They have ordered
ingredients directly from the native countries
and have come up with a new series of TV
commercials showing their mascot, Wilson, in
several different international locations. They
have decided to charge 8 per bowl because they
feel that their target market will appreciate the
exotic ingredients. After reading this
scenario, decide how many of the functions of
marketing are included and list them.
HINT There are 5
53
Final Jeopardy Answer
Marketing Information Management Product/Service
Management Distribution Promotion Pricing
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