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FREDERICO ROMEL MAIA TAVARES (prof_fred@hotmail.com)

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Title: FREDERICO ROMEL MAIA TAVARES (prof_fred@hotmail.com)


1
GLOBAL COMPETITIVENESS AND BRAZILIAN FOOTWEAR
INDUSTRY A LITERATURE REVIEW
FREDERICO ROMEL MAIA TAVARES (prof_fred_at_hotmail.co
m) URCA- UNIVERSIDADE REGIONAL. DO CARIRI UNESP
- CAMPUS DE GUARATINGUETÁ JORGE MUNIZ Jr.
(jorgemuniz_at_feg.unesp.br) UNESP - CAMPUS DE
GUARATINGUETÁ PAULO SERGIO DUARTE DE ALMEIDA
VALLADARES (psdvalladares_at_gmail.com) PETRÓBRÁS-PET
RÓLEO BRASILEIRO S.A
2
1. Introdution
  • Has strong competition imposed by products
    chineses.
  • Strategy low cost (Zhang Huang, 2012).
  • Market globalized and competitive industry.
  • The most common strategies adopted are

3
1. Introdution
  • Strategies
  • Tax incentives (Buxey, 2005),
  • Low cost of labor (Grebre-Egziabher, 2007)
  • Cluster (Franceschini Azevedo, 2003 , Sousa,
    2009).

4
1. Introdution
  • The footwear industry, according to ABICALÇADOS
    (2012)
  • 15.3 increase in world production
  • 16.5 of consumption in the period 2006-2010.

5
1. Introdution
  • The selection of appropriate competitive
    strategies for companies.
  • According
  • Pereira, Sellitto Borchardt (2010)
  • Guidolin, Costa Rocha (2009) Bimbatti (2007)

6
1. Introdution
  • In Brazil, the main producing areas are
  • RS (Sinos Valley), SP (Franca, Jau Birigui)
    CE (Cariri).
  • The Brazilian footwear industry requires
  • Strategies to balance international
    competitiveness
  • Regional development.

7
1. Introdution
  • Footwear industry has importance economic in
    several countries
  • Deserving strategies and actions particular
    attention
  • Objective this is paper
  • To present an overview of the footwear industry
    in Brazil
  • Global competition, as presented in the
    literature.

8
1. Introdution
  • Analysis
  • Theoretical based on the ISI Web of Science
  • Articles published between the years
  • 2003-2013.

9
2. Method
  • Review literature
  • Method theoretical
  • Research in ISI Web of Science
  • Keywords strategyandfootwear
  • Engineering, Business e Economics
  • Period 2003 to 2013.

10
2. Method
Figure 1Growth of a) and b Publications) Quotes
with key word Source Web Science (2013)
11
3. Global strategies of the footwear industry
  • Study growth on strategy in footwear industry
  • The Study shows relevance
  • Need to deepen the strategies studies
  • Know strategies applicable to each type of
    industry.

12
3. Global strategies of the footwear industry
  • Applicable strategies shoes industries are
    presented in
  • Zhang Huang (2012),
  • Verdu, Gómez-Gras Martinez-Mateo (2012)
  • Grebreeysus Mohnen (2012).

13
3. Global strategies of the footwear industry
  • The survey revealed thirteen relevant studies

14
3. Global strategies of the footwear industry
  • China (Zhang Huang, 2012),
  • Brazil (Borchardt, Pereira Sellitto, 2011),
  • Spain (Verdu,Gómez-Gras Martinez Mateo, 2012),
  • USA,Áustria South Korea (Ko et al., 2012),
  • Australia (Buxey,2005) (Connell Voola, 2013)
    Ethiopia (Gebreeysus e Mohnen, 2012).

15
3. Global strategies of the footwear industry
  • Note the adoption of various strategies by
    industry footwear,
  • Generic strategies,
  • Careful choice to compete,
  • Selection of segments and most attractive sectors
  • Control of strategically important resources

16
3. Global strategies of the footwear industry
  • Zhang Huang (2012)
  • Chinese companies low cost strategy.
  • High production volumes and location production.
  • Gebreeyesus Mohnen (2012)
  • Cluster Ethiopia. Impact of Asian products.

17
3. Global strategies of the footwear industry
  • Grebe-Egziabher (2007)
  • Innovation strategy for the footwear cluster in
    Ethiopia.
  • Buxey (2005)
  • Focus on quality in the cluster of Australia.
  • Verdu, Gómez-Gras e Martinez-Mateo (2012)
  • Location and geographic concentration of
    footwear companies in Spain

18
3. Global strategies of the footwear industry
  • Ko et al. (2012)
  • Global market segmentation for sports shoes
    companies
  • Connell e Voola (2013)
  • Knowledge sharing as a strategy in Australia
  • Navas-Almán (2011)
  • Focus on higher value-added activities

19
3. Global strategies of the footwear industry
  • Bimbatti (2007)
  • Strategic tools for businesses cluster in Brazil.
  • Borchardt, Pereira Sellitto (2011)
  • Ecodesing as a strategy footwear industry in
    Brazil
  • Guidolin, Costa e Rocha (2009)
  • Training that adds greater value to the product
    in Brazil.

20
3. Global strategies of the footwear industry
  • Francischini De Azevedo (2003)
  • Relocation of production strategy for firms in
    Brazil.
  • Pereira, Sellitto Borchardt (2010)
  • Increase the importance of consumer product.

21
4. Footwear industry in Brazil
  • The shoe production in Brazil is relevant
  • Despite the drop in rates due to global crisis
  • The industry has recovered

22
4. Footwear industry in Brazil
  • Direct jobs generated by the footwear industry in
    2011
  • 337,500 jobs, 3.33 of total workers in
    industrial production.(ABICALÇADOS, 2012)

23
4. Footwear industry in Brazil
  • Producing regions of greatest prominence RS, SP
    CE.
  • Decreased production rates in the state of RS.
  • Industrial production in CE highlighted the rise

24
5. Producing regions in Brazil
  • The industrialization of footwear and leather
    craft culture
  • RS production in Vale dos Sinos Region
  • New Hamburg
  • New Hamburg "Footwear Capital in Brazil."

25
5. Producing regions in Brazil
  • The second largest footwear production SP
  • The footwear activity begins in the nineteenth
    century,  
  • With the arrival of Italian immigrants.

26
5. Producing regions in Brazil
  • The consolidation of manufactured production
    occurred after 1920,
  • With emphasis on the production regions of
    France, and Jau Birigüi.

27
5. Producing regions in Brazil
  • Milaneze Battle (2007)
  • Show the specialties of industries
  • Franca production of men's shoes
  • Birigui production of children's shoes
  • Jau production of women's shoes.

28
5. Producing regions in Brazil
  • Adopt strategy Cluster
  • The Cluster Birigui 159 companies
  • Accounting for an average production of
  • 55 million pairs of shoes per year
  • 85 market childrens. (SCARPIN ET AL.,2007)

29
5. Producing regions in Brazil
  • Cluster Jau
  • Market womens
  • 180 enterprises
  • Majority PME
  • Martins Jr. Barbosa (2011)

30
5. Producing regions in Brazil
  • The third shoe industry is located in CE
  • Production concentrated mainly in the Cariri
  • Cariri located to the south of the state.
  • Largest production hub (ARAÚJO,2011).
  • Majority PME

31
5. Producing regions in Brazil
  • Strategy cluster, government incentives,
    incentive geographical location.

32
5. Conclusions
  • The footwear industry caters largely production
    in Brazil
  • Challenges of reducing costs of production sector
  • Increased competition in the sector
  • The industrial production of footwear worldwide
    mutually relevant

33
5. Conclusions
  • Despite the global economic crisis, the sector
    has recovered with satisfactory rates in recent
    years. The industrial production of footwear in
    Brazil has followed this trend.

34
5. Conclusions
  • The research showed growth in studies on
    "strategy footwear"
  • Challenges to overcome Chinese products
    industries.
  • In the present competitive market prices.

35
5. Conclusions
  • The theory indicated similarities of footwear
    industries
  • Depend on the country in which they operate.

36
5. Conclusions
  • The paper has identified key strategies in the
    world
  • The geographical relocation of production
  • The formation of Clusters
  • Investment and technological
  • Innovation among others.

37
References
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