Green Marketing

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Green Marketing
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Review From Previous Classes

• Recently we watched the Academy Award winning
  film, An Inconvenient Truth. This film presents
  the growing problems related to global warming.
• Conclusion If we do not change our ways, our
  planet will change in a negative way. Life as we
  currently know it, will no longer be the same.

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Review From Previous Classes (cont.)

• Recently we watched several short clips about how
  to make your home more environmentally friendly
  and healthier.
• Conclusion Just by changing a few habits, making
  a few upgrades, and being more conscious about
  your routines, you can help reduce energy
  consumption, CO2 emissions, and water consumption.

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Chesapeake Bay Foundation Headquarters

• The HQ for the Chesapeake Bay Foundation is said
  to be the greenest office building in the
  world.
• Write down 10 things that you see in the video
  that are green ideas.
• http//www.cbf.org/site/PageServer?pagenameabout_
  merrillcenter_index

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CBF HQ Key Points

• Solar power provides much of the buildings
  electricity needs
• Composting toilets
• Motion sensors
• Cork and bamboo flooring
• Heavy insulation from recycled materials
• Collect, store, and use rainwater

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CBF HQ Key Points (cont.)

• Built on existing site
• Restore wetlands on site
• Release rainwater slowly less erosion
• Temperature controlled geothermally
• Drainage system for parking lot
• Hybrid car for travel to meetings
• Steel from recycled auto scraps

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Green Products

• Fleece is often made out of recycled plastic soda
  bottles.
• Approx. 18 Coke bottles to make a fleece jacket.

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Green Products (cont.)

• Organic clothing
• Organic bedding
• Organic skin care products
• Eco-friendly cleaning products
• Recycled products used for a different purpose
• Alternative fuels

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Green Weddings

• Eco-friendly, recycled, invitations
• Non-motorized transportation (i.e., horse drawn
  carriage vs. limo)
• Bird seed instead of rice
• Locally grown flowers
• Outdoor weddings
• Locally grown, organic food for reception
• Organic wedding dress
• 2nd hand wedding dress

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Hybrid Cars

• Much more efficient than tradition gas-only
  engines.
• Better for the environment

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Alternative Fuels

• Global warming is a huge problem due to CO2
  emissions into the atmosphere.
• Cars emit A LOT of CO2
• Fuel is becoming more and more scarce as time
  goes on
• We need to be willing to use alternative fuels.
• Watch the Alternative Fuels video for several
  proposals and ideas

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Green Business

• Companies are changing their policies in order to
  become more green.
• Offering green products
• Using recycled materials for manufacturing
• Changing their distribution systems to reduce
  travel to/from delivery sites
• Becoming more aware of their impact on the
  environment
• Educating their employees

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Eco-footprints

• We all tread on the world, pressing down on it by
  the way we live.
• Some of us tread on the world heavily and leave a
  large footprint.
• Some of us tread on the world lightly and leave a
  small footprint.

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How Can You Make a Difference?

• Start small
• Educate others
• Buy organic products
• Buy biodegradable products
• Recycle
• Turn the lights off when not in use
• Carpool
• Read articles and books available to you