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Social Media and Recruiting

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Title: Slide 1 Author: CareerBuilder Last modified by: CareerBuilder Created Date: 11/21/2007 2:49:43 PM Document presentation format: On-screen Show (4:3) – PowerPoint PPT presentation

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Title: Social Media and Recruiting


1
Social Media and Recruiting
  • August 15, 2008 - Live Webinar Replay Link
    https//careerbuilderevents.webex.com/careerbuilde
    revents/lsr.php?ATpbSPECrID56267202rKeyEB42
    416AED6D81F8

2
Agenda
  • Types of Social Media
  • Usage, Numbers, Growth
  • Where to start?
  • Costs
  • Risks
  • Benefits
  • Paradigm Shifts
  • Added! Facebook and CareerBuilder.com

3
Types of Social Media
  • Blogs
  • wordpress, typepad, Microsoft Spaces
  • Microblogs
  • twitter, pownce, twinkle
  • Video
  • youtube, metacafe
  • Photo
  • facebook, flickr, picasa
  • Social Networks
  • Facebook,myspace, orkut
  • Tagging
  • del.ico.us, stumbleupon.com, wikipedia, second
    life

4
Types of Social Media
5
Top 10 Favorite Websites for Youth
Top 10 Favorite Web Sites (females 18-24)
Top 10 Favorite Web Sites (males 18-24)
6
Usage, Numbers and Growth
  • 175,000 new blogs created every day
  • 83,400,000 videos posted on youtube.com
  • 2,000,000,000 pictures posted on flicker
  • 14,000,000 new pictures every day added to
    facebook
  • 90,000,000 users on facebook
  • 120,000,000 users on myspace

7
Who uses Facebook? Rapidly Growing Active Users
90M
  • 4th most trafficked website in the World!
  • 90 million active registered users
  • (40 U.S., 60 Internat.)
  • Projected to have 200 million users by end of 08
  • 45 billion page views per month
  • Over 250,000 new active users a day

Source Facebook internal data, June 2008
8
Facebook global unique visitors surpass MySpace
69 of all U.S. Internet Users are on Social
Networking Sites
Data source comScore Worldwide Media Metrix,
April 2008
9
Strong User Engagement
Source Comscore April 2008 Facebook Internal
Data, April 2008
10
Social Networking Worldwide
  • 66 traffic growth in Middle East and Africa to
    30.2 M
  • 35 growth in Europe to 165 M
  • 33 growth in Latin America to 53.2 M
  • Brazil, Russia, Taiwan, Mexico growing at 70
  • Europe, Asia-Pacific, Middle East and Africa grew
    four times in last year, Japanese users tripled
    in last year
  • Latin America users grew from 1M to 12M in one
    year

2008 comScore data, Source Media Post Publication
11
Where to Start?
  1. List out the keywords associated with your
    website
  2. Go through a list of social media sites and find
    candidate sites
  3. Test the waters and Separate the successful sites
    from the rest
  4. Check competition, see what works

12
Risks
  • Financial Cost
  • Using every social technology to its fullest
    requires time/effort
  • User Backlash
  • Censoring responses
  • Spamming users
  • Crossing the Social Norm / Market Norm boundry
  • Little to no definitive case law on use of social
    media sites by employers
  • Some federal and state laws may apply
  • Fair Credit Reporting Act
  • Discrimination Laws

13
Costs
  • Testing the Waters
  • To start small or start big
  • Invest
  • Fully utilize what your social media site
  • Maintain Grow
  • Promote you social initiatives from your site,
    ads, etc.
  • Keep content fresh and relevant, keep content
    coming and keep users engaged

14
Benefits
  • Huge populations
  • Users with similar mindsets
  • Dedicated user base
  • Users are constantly connected
  • Users can do your work for you
  • Comments, wall posts, reviews, contests, the
    social graph

15
Paradigm Shifts
  • Social media is as old as the internet
  • usenet (1979-2008), email (1971-present), etc..
  • Things change constantly
  • IM, Web 2.0, Cloud Computing,
  • The top sites/technologies will be replaced by
    the tech of tomorrow
  • Follow the users, maintain the strategy

16
Facebook and CareerBuilder.com
  • Slides that follow have been added to the
    original presentation
  • Please contact your CareerBuilder.com sales rep
    for more information on recruiting opportunities
    with Facebook

17
Facebook Demographics (U.S. Only)
  • 7M users are in College
  • 4.8M users are College Graduates
  • 24.1 M users are 18
  • 15M users are 18 24
  • 21M users are 18 34
  • 6.6M users are 25-34
  • 1 site among men and women ages 17-25
  • Facebook maintains 85 market share of 4-year
    U.S. college universities

18
CareerBuilder.com Facebook Partnership
  • CareerBuilders Presence on Facebook Consists of
  • Premier Partner
  • Tremendous amount of targeted advertising
    reaching all Facebook users 18
  • CareerBuilder Facebook Pages and Sub Pages
  • Applications
  • Client Featured Employer sections, client pages
    and client links on our pages
  • Targeted advertising for our clients to promote
    their brand and job offerings to Facebook users.
  • Vanity URL will link directly to CBs Facebook
    Page
  • http//www.facebook.com/careerbuilder
  • -- Vanity URLs for each vertical Facebook page

19
CareerBuilders Traffic/Results on Facebook
  • CareerBuilders main Facebook page receives
    30,000 - 40,000 UVs a month, per comScore.
  • Since launch in mid-March to July 31
    CareerBuilder has delivered 250 million
    impressions and received 220,000 clicks from our
    ads running on Facebook. The clients who become
    featured employers will be a benefit from this
    reach and exposure to Facebook users.
  • Over 23,000 users have used CareerBuilders
     Find a Better Job Application on Facebook.
  • Across pages, CareerBuilder has over 12,000 fans.

20
CareerBuilder Page 3 Areas of Exposure for
Featured Employers
21
Vertical Pages on Facebook
  • Engineering
  • IT
  • Healthcare
  • Retail
  • Marketing/Sales
  • Finance/Banking/Insurance
  • Restaurant/Food Service
  • CBCampus/Internships
  • Hospitality
  • Admin/Clerical
  • Staffing

22
Media Targets
  • Target Media
  • By Geography
  • In college or college grad
  • By college/ university
  • By Major (can list multiple majors if they fall
    under the same umbrella)
  • Industry Category
  • Gender
  • Age range

23
Client Branded Facebook Pages
About PowerShow.com