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U8_R-E

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Return to Menu Passage A Passage B Ex. 7 The following words occur in this passage. Find 6 pairs of near synonyms and 7 pairs of near antonyms. _____ is similar in ... – PowerPoint PPT presentation

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Title: U8_R-E


1
Return to Menu
2
  • Passage A
  • Think About It
  • Read About It
  • Talk About It
  • Write About It

3
1. How do American people celebrate Valentines
Day?
Reference
Every February 14, across the country, candies,
flowers, especially roses, which symbolize love,
and other gifts are exchanged between loved ones,
all in the name of St. Valentine. Giving
Valentines Day greeting cards is also one of the
activities of this day.
4
2. Do you buy Valentines Days cards printed in
English or in Chinese for your girlfriend or
boyfriend?
Reference
Open
5
3. Why do you think more and more young people
celebrate foreign festivals or holidays in China?
Does this have anything to do with globalization?
Reference
With the coming of globalization, some English
holidays or festivals are becoming more and more
popular all over the world. They are celebrated
by some non-English speaking countries. For
instance, in some big cities in China more and
more people, especially the young celebrate
foreign holidays, such as Valentines Day and
Christmas. A possible reason might be that young
people easily accept new things and Valentines
Day is a romantic holiday. In addition love is
global and universal, and many people enjoy
celebrating this holiday to express their
affection or emotions to those they love.
6
  • Read About It
  • Language Points
  • Content Awareness
  • Language Focus

7
Hallmarks Asian Valentine The tradition of card
giving on Valentine's Day seemingly an American
phenomenon is taking root in Asia, too. Yet, when
Asian customers buy Valentine's Day cards, they
often choose the original English versions even
when they don't speak the language.
Hallmarks greeting cards are known throughout
the world. The Kansas City-based company has
developed into a 3.5 billion corporation, from
its beginnings in 1910 when Joyce C. Hall
started
producing cards from samples he stored under his
bed. Now, over 90 years later, Hallmark has
developed into a global company with expansion
into Asia a major part of its strategy. In
Asia alone, the Kansas city-based
firm acquired a company in Japan in 1994 and
founded creative organizations in Hong Kong and
Singapore in 1998 and in Shanghai
8
in 1999. Hallmark representatives like to point
out that Asia has developed into an area of
emphasis. Hong Kong and Singapore are being
turned from distribution centers into investment
centers. In the United States alone, 67 of
Valentines Day activities consist of giving
Valentines Day cards as gifts to people. And in
2000, according to Hallmark, Americans spent more
than 3.6 billion on Valentines Day. But while
the market in the United States is huge, the
potential for Hallmark's 1 330 different
Valentines Day cards in Asia is even bigger.
Based on the sales of Hallmark cards, it
appears that the number of consumer romantics in
China, Japan and Korea is rising. This is not
surprising, given that Hallmark greeting cards
have proven to be a great way to overcome some of
the emotional restrictions that still reign in a
number of Asian societies.
9
Becoming Don Juan without losing face The
problem in Eastern societies is that cultural
norms and romance often run into a dilemma how
do you tell a girl that you fancy her without
putting yourself in a position in which you could
lose face? In China, for example, because of
cultural norms, men will perhaps never be
mistaken for Shakespeares Romeo. Romance, of the
Western variety, is simply not a Chinese man's
cup of tea. So, how do you overcome this dilemma?
To sidestep possible pitfalls of cultural
impropriety, the Chinese Don Juan goes and buys
his sweetie a Hallmark card for Valentines Day.
Thus, he can express his emotions through a
pre-made message on paper, rather than through
uncomfortable sweet talk in person.
In Japan and Korea, the rules are somewhat
different. Here men generally tend to be much
less inhibited about their emotions and romantic
interests. To assess just how emotional Japanese
men can
10
be in all walks of life, just recall the
occasional news feature of a top Japanese or
Korean CEO apologizing in tears for the weak
performance or bankruptcy of his company in front
of his nations TV cameras. In Japan and Korea,
it is the women that are more emotionally
inhibited than the men. So, in order for them to
display some affection in a suitable manner,
women will send out the Hallmark Valentine cards
to the object of their affection. But, if you
think Hallmark cards need to be translated into
the different Asian languages to enable lovers to
exchange tender words, think again. Love talk is
global, and no language skills are required.
Since most of the Hallmark cards bought in Asia
are produced within country, it seemed only
natural that Hallmark cards would be translated
into the local vernacular. To accommodate
customers throughout the world, Hallmark prints
greeting cards in 30 different languages.
11
Thus, cards are now actually being printed in
Mandarin and Japanese with plans to extend the
translations to various Indian languages, such as
Hindi, Gujarati and Tamil. Customer surveys,
however, revealed that this effort was not really
necessary. English is the hip thing You see,
if you really want to impress your Chinese
girlfriend or your Japanese boyfriend, don't send
them a Japanese or Mandarin language card. This
is a turn-off. Contrary to Hallmarks
expectations, it turns out that Asian lovers
prefer to give their sweeties English-language
cards even when they speak little or no English.
It is just the hip thing to do.
12
And upon learning of this cultural
preference, Hallmark reacted quickly. Even though
Chinese and Japanese descendants of Romeo and
Juliet are now able to buy greeting cards in
their native language, Hallmark has made sure the
supply of greeting cards in English is plentiful.
Thus, their customers can achieve both a display
of their hip cosmopolitan flair, while also
sending their sweetie that all-important message
of love at the same time.
(761
words)
13
seemingly adv. in appearance apparently
  • Examples
  • A seemingly endless stream of refugees flooded
    into the neighboring land which became a great
    burden for the host countries.
  • Seemingly, what happened was he threatened to
    resign.

14
take root 1) (of a cutting) send out a root
or roots
  • Example
  • The seeds sprouted and took root.
  • The shoot which was grafted (??) from a good
    apple tree into an old one has taken its root and
    blossomed.

More to learn
15
take root 2) (fig.) become established
  • Example
  • His ideas have taken root in the minds of his
    followers.
  • Try to find a piece of land to strike root. (
    take root)

16
version n. translation into another
language a version of something is any of the
several types or forms in which it exists,
especially one particular form of a piece of
writing, or one particular persons account of an
accident.
  • Examples
  • You must give your version of the accident to the
    police.
  • The film version of the novel has come out but
    far from being exciting as the original novel.
  • The first and second version of this report is
    quite different and somewhat contradictory.

17
potential adj. 1) the range of
qualities that a person or thing has that can be
developed
  • Examples
  • He is surely going to fulfill his potential if he
    is encouraged properly.
  • She has the potential to be a great singer
    because she has showed a keen interest and gift
    in singing since she was a child.
  • He bought the house because he could see that it
    had development potential.

More to learn
18
potential adj. used to describe
something that is possible or capable of
developing into or being developed into a
particular thing
  • Examples
  • It is regarded as a potential health hazard by
    the scientists, do not expose yourself too much
    to this kind of radiation.
  • The book which is being written by a popular TV
    presenter is said to be a potential bestseller.
  • He has been identified by the media as a
    potential cabinet minister.

19
reign v. (a particular quality, e.g.
hope or fear) be influential, prevail
  • Examples
  • A sense of depression still reigned in the office
    though the crisis was over.
  • What still reigns in the country is the belief
    that every one can realize his or her dream by
    hard work and intelligence.

20
run into v. 1) unexpectedly faced with,
fall into ( difficulties, troubles or
debts)
  • Examples
  • We ran into serious problems when we were in the
    middle of doing the experiment.

More to learn
21
run into v. 2) meet unexpectedly (with sb.)
  • Examples
  • The old man ran into his best childhood friend on
    the train with whom he has lost touch for twenty
    years.

More to learn
22
run into v. 3) bump into or collide with
  • Examples
  • Her car ran into a tree, but fortunately she was
    not injured and there was only a minor damage to
    the car.

23
dilemma n. situation in which one has
to make difficult choice between two
opposite things or two unsatisfactory
alternatives
  • Examples
  • His mothers deteriorating mental state put him
    in a dilemma, as he was reluctant to hand her
    over to the care of others, but knew he could not
    look after her properly himself.
  • She ran into a dilemma when she had to make a
    choice between family and her career.

24
fancy n. take a fancy (have a fancy
for) like, be fond of
  • Examples
  • She took a fancy to the house as soon as she saw
    it and finally bought it by hire purchase.
  • I sent for a dress that had taken my fancy in the
    catalogue last week.

25
in person 1) being physically present. If you
meet, see or hear someone in person , you are
present to see or hear them, as distinct from
seeing or hearing them on television or radio
  • Examples
  • You will be able to meet him in person tomorrow
    if you get there early enough.

More to learn
26
in person 2) by oneself, on ones own. If you
do something in person, you do it yourself,
as distinct from another person doing it.
  • Examples
  • He decided to deliver the letter in person.
  • If you wish, you may appear in person before the
    court.

27
inhibit v. 1) restrain either
consciously or unconsciously
  • Examples
  • The people in the West countries are not as
    inhibited as those in the East in showing their
    feelings.

More to learn
28
inhibit v. 2) slow down or prevent the
development of
  • Examples
  • The plants growth has been inhibited by a lack
    of sunlight.

29
assess v. decide or fix the amount or
value of ( a situation, a persons abilities or
achievements, worth or cost of something)
  • Example
  • He looked around at the other competitors and
    assessed his chances of winning.
  • The value of the stolen jewelry was assessed at
    50 000.

More to learn
30
assessment n.
  • Example
  • The BBC correspondent was giving us his
    assessment of the situation in Iraq.
  • Full assessment of the damage caused by the
    earthquake will take time.

31
all walks of life all professions,
occupations, social status
  • Examples
  • The representatives come from all walks of life.
  • He enjoyed making friends with people from all
    walks of life.

32
bankruptcy n. bankrupt condition, not
have enough money to pay ones debts, the
process of being declared bankrupt
  • Examples
  • The club was plunged into bankruptcy because of
    its ill management.
  • There were an increasing number of bankruptcies
    among small shopkeepers with the entering of
    multinational chain supermarkets.

33
accommodate v. 1) adapt get into
agreement or into adjustment
  • Examples
  • He is capable of accommodating himself to the
    changed circumstances and always can achieve his
    goal step by step.
  • The President seemed unwilling to accommodate
    himself to the public desires.

More to learn
34
accommodate v. 2) provide a place for
someone to stay , live or work
  • Examples
  • Some of the homeless families are being
    temporarily accommodated in hotels.
  • The new hotel can accommodate up to 1000
    tourists. (same as take or hold)

35
hip adj. 1) fashionable
  • Examples
  • It is a hip thing nowadays to send an e-card to
    ones friends, relatives and their beloved ones.

More to learn
36
hip n. 2) the two sides of the part of
ones body between ones waist and the top of
his legs, or this part at its widest point.
  • Examples
  • He stood with his hands on his hips.
  • She fell and broke her hip.

37
descendant n. person who is descended
from the person or persons named
  • Examples
  • As one of the descendants of an old family, he
    fells pride for his ancestors.
  • They are the descendants of the native American
    Indians.

38
cosmopolitan adj. 1) of or from all or
many different parts of the world, describe
things that display the traditions and
cultures of many different countries
  • Examples
  • New York is a very cosmopolitan city where you
    can meet with people of different races and
    ancestors and encounter all kinds of foreign
    cultures.

More to learn
39
cosmopolitan adj. 2) A cosmopolitan
person has experience and knowledge
of the traditions and cultures of many
different countries.
  • Examples
  • The new minister for the Arts has a very
    cosmopolitan outlook.

40
flair n. natural or instinctive ability
(to do sth. well, to select or recognize what is
best)
  • Examples
  • I was amazed by his artistic flair.
  • We need badly a designer with plenty of flair.

41
The Kansas city-based company has developed into
a 3.5 billion corporation, from its beginnings
in 1910 when Joyce C. Hall started producing
cards from samples he stored under his bed.
Paraphrase
The headquarter of the 3.5 billion corporation
is now in Kansas City however, the corporation
can be traced back to 1910 when Joyce C Hall
started producing cards from samples he stored
under his bed.
42
The problem in Eastern societies is that
cultural norms and romance often run into a
dilemma
Paraphrase
In Eastern societies, people are often facing a
conflict between cultural norms and romance
run into dilemma
43
To assess just how emotional Japanese men can be
in all walks of life, just recall the occasional
news feature of a top Japanese or Korean CEO
apologizing in tears for the weak performance or
bankruptcy of his company in front of his
nation's TV cameras.
Paraphrase
It is not so difficult for us to understand how
emotional Japanese men can be when we watch the
men apologizing in tears on TV for their weak
performance and bankruptcy of their
companies. assess all walks of life
bankruptcy
44
Contrary to Hallmarks expectations, it turns out
that Asian lovers prefer to give their sweeties
English-language cards even when they speak
little or no English.
Paraphrase
It was beyond Hallmarks expectations that Asian
lovers would like to buy cards with English words
even though they speak little or no English.
45
Thus, their customers can achieve both a display
of their hip cosmopolitan flair5, while also
sending their sweetie that all-important message
of love at the same time.
Paraphrase
In this way, Hallmark's customers can send their
important love messages to their sweeties, and on
the other hand they can show how fashionable they
are by following international trends. cosmopoli
tan flair
46
  • Language Focus
  • Vocabulary (Ex. 5)
  • Phrases (Ex. 6)
  • Synonyms and antonyms (Ex. 7)
  • Read and Translate (Ex. 8)
  • Read and Simulate (Ex. 9)

47
Ex. 5 Fill in the blanks with the words or
expressions given below. Change the form where
necessary.
version sample fancy
assess descendant potential
dilemma rescue
restriction affection
1. Though he caught a cold, he didnt hesitate to
jump into the water to ________the child from
drowning.
  • rescue

2. Young people in Asia take quite a ________ to
Valentines Day cards.
  • fancy

48
Ex. 5 Fill in the blanks with the words or
expressions given below. Change the form where
necessary.
version sample fancy
assess descendant potential
dilemma rescue
restriction affection
3. The ________sales of the new air-conditioners
are great because of their new design and high
technology.
  • potential

4. The ________ the doctor faced was whether he
should tell the patient the truth.
  • dilemma

49
Ex. 5 Fill in the blanks with the words or
expressions given below. Change the form where
necessary.
version sample fancy
assess descendant potential
dilemma rescue
restriction affection
5. We are ________ to 30 miles an hour in
built-up areas.
  • restricted

6. He is a ________ of the early settlers in
America.
  • descendant

50
Ex. 5 Fill in the blanks with the words or
expressions given below. Change the form where
necessary.
version sample fancy
assess descendant potential
dilemma rescue
restriction affection
7. The intelligent and beautiful girl always
becomes the object of the young mans ________.
  • affections

8. We can find various ____ of subjects for the
experiment.
  • samples

51
Ex. 5 Fill in the blanks with the words or
expressions given below. Change the form where
necessary.
version sample fancy
assess descendant potential
dilemma rescue
restriction affection
9. Damages caused by the flood ________ at one
million dollars, which was a great loss for the
local people.
  • were assessed

10.Comparing the original poem with the Chinese
________, one may find that some charm of the
poem has been lost.
  • version

52
Ex. 6 Complete the following sentences with
phases or expressions given below. Change the
form where necessary.
1. The leaders idea _______ in minds of his
followers so they always observe and carry out
his direction of their own will.
  • has taken root

2. It ________that he was never there. He went
back on his promise to be present on the spot on
time.
  • turned out

53
Ex. 6 Complete the following sentences with
phases or expressions given below. Change the
form where necessary.
3. They talked a lot to one another, over the
telephone and ________, which was helpful in
promoting their mutual understanding and
maintaining their long-lasting friendship.
  • in person

4. He often _______ debt, although he has a
decent salary. Thats why his wife always
complained of his being able to support the
family and finally left him.
  • ran into

54
Ex. 6 Complete the following sentences with
phases or expressions given below. Change the
form where necessary.
5. If you let me choose, I would _______ a bunch
of flowers _______ a Barbie Doll as my birthday
gift.
  • preferto

55
Ex. 7 The following words occur in this
passage. Find 6 pairs of near synonyms and 7
pairs of near antonyms.
potential overcome descendant
forefather dilemma accommodate
old-fashioned to get the better of reveal
hip inhibit to make
known to restrain possibility to adapt
unsatisfactory alternatives
Synonyms
possibility
Potential
  • _________ is similar in meaning to
    _______________.
  • _________ is similar in meaning to
    _______________.
  • _________ is similar in meaning to
    _______________.
  • _________ is similar in meaning to
    _______________.
  • _________ is similar in meaning to
    _______________.
  • _________ is similar in meaning to
    _______________.

get the better of
Overcome
unsatisfactory alternatives
Dilemma
adapt
Accommodate
Reveal
make known
Inhibit
restrain
56
Ex. 7 The following words occur in this
passage. Find 6 pairs of near synonyms and 7
pairs of near antonyms.
potential overcome descendant
forefather dilemma accommodate
old-fashioned to get the better of reveal
hip inhibit to make
known to restrain possibility to adapt
unsatisfactory alternatives
Antonyms
Hip
old-fashioned
  • __________is nearly opposite in meaning to
    ____________.
  • __________is nearly opposite in meaning to
    ____________.

Descendant
forefather
57
Ex. 8 Translate the following sentences into
English.
1.????????????, ????????????(overcome)
try our best to
no matter
No matter what difficulties we come across, we
should try our best to overcome them.
58
Ex. 8 Translate the following sentences into
English.
2.???????????????(traditional)
respecting the old and caring for the young
Respecting the old and caring for the young is a
traditional Chinese virtue.
59
Ex. 8 Translate the following sentences into
English.
3.??,?????????????????????????????(all walks of
life)
acquire more knowledge
keep pace with the development of our times
Today, people from all walks of life are trying
to acquire more knowledge to keep pace with the
development of our times.
60
Ex. 8 Translate the following sentences into
English.
4.???????????(have a fancy for have a fancy to)
Children take a fancy to cartoons.
61
Ex. 8 Translate the following sentences into
English.
5.?????????,??????????(given that)
be lacking in experience/inexperienced/green hand
Given that they are lacking in experience/inexperi
enced/green hand, they have done a good job.
62
Ex. 9 Read the following sentences carefully, and
then make your own sentences using the patterns
in red.
1. The problem in Eastern societies is that
cultural norms and romance often run into a
dilemma how do you tell a girl that you fancy
her without putting yourself in a position in
which you could lose face.
________run into a dilemma _____________________
____
Reference
She ran into a dilemma she didnt know whether
to accept or refuse his gift.
63
Ex. 9 Read the following sentences carefully, and
then make your own sentences using the patterns
in red.
2. But while the market in the United States is
huge, the potential for Hallmarks 1,300
different Valentines Day cards in Asia is even
bigger.
But while________________________________________
Reference
But while I admit that the problems are
difficult, I dont agree that they cant be
solved.
64
Ex. 9 Read the following sentences carefully, and
then make your own sentences using the patterns
in red.
3. Since most of the Hallmark cards bought in
Asia are produced within country, it seemed only
natural that Hallmark cards would be translated
into the local vernacular.
Since________________________, it seemed
only natural that_________________________.
Reference
Since he had committed such a serious crime, it
seemed natural that he should be severely
punished.
65
Ex. 9 Read the following sentences carefully, and
then make your own sentences using the patterns
in red.
4. If you really want to impress your Chinese
girl-friend or your Japanese boy-friend, dont
send them a Japanese or Mandarin language card.
If you really want to impress___________________
_______
Reference
If you really want to impress your boss, you
should have some original ideas.
66
Ex. 9 Read the following sentences carefully, and
then make your own sentences using the patterns
in red.
5. This is not surprising, given that Hallmark
greeting cards have proven to be a great way to
overcome some of the emotional restrictions that
still reign in a number of Asian societies.
This is not surprising, given that_______________
________.
Reference
This is not surprising, given that they have
made painstaking effort to overcome the
difficulties.
67
Nowadays many foreign holidays such as
Valentines Day have become very popular in
China, especially popular with young people. Now
work in pairs and have a discussion about the
advantages and disadvantages of the localization
of the foreign holidays.
Directions The term globalization has acquired
considerable emotional force. Some view it as a
process that is beneficial a key to future
world economic development and also inevitable
and irreversible. Others regard it with
hostility, even fear, believing that it increases
inequality within and between nations, threatens
employment and living standards, and thwarts
social progress. Now work in pairs to discuss or
debate the topic FOR AND AGAINST
GLOBALIZATION. Suppose you believe that the
pursuit of globalization is a positive
development. However your friend Tim does not
agree. He thinks that peoples freedom will be
affected by globalization.
68
Words and phrases likely to be used the pursuit
of globalization A positive step global
collectivism ethnic groups the unalienable rights
Sentence patterns likely to be used I believe
that I think global cooperation will benefit
each of the worlds people groups. What about
having a world view ? Im not so sure that I
agree.
Reference
69
  • Passage B
  • Think About It
  • Read About It

70
Describe the following pictures Before reading
passage B, try to describe the functions of some
of the things which are important in our
globalized world.
Mobile phone
DVD
MP3
71
1. What roles do DVDs play in the globalization
of Hollywood movies?
Reference
DVD play an important role in the globalization
of Hollywood movies. The diffusing of DVDs all
over the world accelerates the spread and
popularity of American movies.
72
2. What benefits has the United States obtained
from the releasing of global DVD products?
Reference
The United States has earned big profits from the
release of global DVD products. The DVD market
has become the most important money-making
segment in the entertainment industry as DVD
players become both cheap and widely diffused.
73
3. Do you think DVDs will still be useful in the
future globalization of world culture?
Reference
I think DVDs and DVD products will still be
useful in the future globalization of world
culture because they are not only cheap but also
easily available.
74
  • Read About It
  • Language Points
  • Content Awareness
  • Language Focus
  • Reading Skill Practice
  • Translating Skill Practice

75
The Great Global DVD Divide
Parents all over the world complain these days
that kids watch too much TV. Our solution,
however, offers a paradox Kids should watch even
more TV. What's the catch? They should watch
their favorite DVDs in a language other than
their own. Since they already know Harry Porter
by heart in their
native tongue, they could intuitively improve
their comprehension of French, German, Spanish or
Mandarin Chinese. To implement our solution,
however, the movie industry will need to take a
broader view of its own business logic.
76
Whether you like it or detest it, Hollywood
unites the world. People in every corner of the
globe watch U.S. movies, many of them dubbed into
their native languages. The faces of the same
Hollywood stars grace the walls from Bangkok to
Buenos Aires. And gossip magazines everywhere
discuss their love lives and periodic nervous
breakdowns. Kids role models That
fascination runs even deeper among the world's
children. Kids love watching movies, of course
and they see their favorite ones over and over
again. Soon, they know them by heart. Instead of
dividing up the world with an electronic Iron
Curtain, Hollywood should move to a truly global
product. In a globalized world, this could be
a brilliant way of teaching them lots of foreign
languages and do so while they are having fun.
Especially since the DVD technology allows the
same film to be viewed
77
with soundtracks as well as subtitles in a
variety of different tongues. However, there is a
snag. The truth is that the U.S. movie industry
divides the world technologically even as it
unites it culturally. It splits the world into
regional markets. From the Iron Curtain to the
DVD divide In each market, the movie
industry wants to release its films according to
local movie-going seasons and at the convenience
of the local distributor. This same divide and
rule logic is also followed in the release of
each movie on DVD. As a result, all DVD players
sold around the world come with a region-coding
function. Naturally, there are semi-official
hackers who can help you get around the regional
code. In fact, in Europe, modified DVD players
that can play disks from every region of the
world are pretty common. Some 64 of DVD players
in European countries have the multiregional
capacity. But in the United States, most DVD
players
78
remain locked in a single region variety. One
reason is that the Code 15 countries get the
earliest releases of all the best movies. The
built-in presumption is this Only the movie
buffs that love art-house5 foreign flicks would
need the multiregional function in Americas
market. Yet, the United States, the global
power, is also a country where the native
population speaks fewest foreign languages.
American kids, in fact, could benefit the most if
they could watch their favorite movies in foreign
languages. They may also be the ones who need a
strong inducement to learn foreign languages and
cultures. Myopic vision Of course, the U.S.
film industry would be up in arms against this
idea. Why? It may no longer be able to maximize
their profits if they didnt have the ability to
stack up their release on DVDs. After all, the
DVD market is rapidly becoming the most
important money-
79
making segment in the entertainment industry as
DVD players become both cheap and widely
diffused. Plenty of U.S. parents would
probably buy DVDs as a learning tool for their
children, if they could. However, this is
surely a myopic vision. Globalization has been
the secret of Hollywoods success. It has
contributed to its creativity as directors,
writers and even movie stars now hail from every
corner of the globe. It is also part of its
financial success, as 25 of Americas exports
are comprised of entertainment. Worldwide
receipts on blockbuster movies routinely surpass
sums earned in the U.S. market alone. Many films
would never be made were it not for the built-in
expectations of global receipts. As a result,
anything that promotes globalization such as
better knowledge of foreign languages among kids
worldwide ultimately benefits Hollywood.
Alternatively, anything that detracts from it
such
80
as creating different technological standards for
DVD players is a long-term loss for Hollywood.
Therefore, Hollywood and the entire U.S.
entertainment industry should wise up and drop
its artificial way of dividing up the world with
some new kind of electronic Iron Curtain.
Instead, it should move to a truly global product
movie, DVDs, with wide pickings in alternate
language tracks all as a part of the same
package.
(805 words)
81
complain v. say that one is not satisfied
(usu. with about, or of)
  • Examples
  • They complained to the restaurant manager about
    the service they received.
  • Women workers complain that they do not get equal
    pay for equal work.
  • They took him to the doctor when he complained of
    violent stomachaches.
  • She always complained being forced to work
    overtime in the past year.

82
paradox n. 1) a statement including two
elements which on first sight appear to
contradict each other, but which is nevertheless
true.
  • Example
  • More haste, less speed is a paradox.

More to learn
83
paradox n. 2) used to refer to a person or
situation in which two or more apparently
opposite ideas or qualities are combined
  • Example
  • It is a paradox that such an intelligent man
    should apparently have so little common sense.
  • It is a strange paradox in our times that social
    morality grows while personal morality is
    declining.

84
intuitive adj. of or coming from intuition
  • Examples
  • Her perception of right and wrong seemed almost
    intuitive.
  • He has a keen intuitive feeling about painting.

85
implement n. carry out ( a plan, an
agreement, a promise etc.)
  • Examples
  • The new parking regulations will be implemented
    in the spring.
  • Whether the new tax policy will be implemented or
    not is still under discussion.
  • Now that we have reached an agreement, we should
    implement our promise as soon as possible.

86
detest v. hate strongly, dislike
  • Example
  • I detest having to repeat myself.
  • He detests the dishonest behavior and never
    forgives the one who has cheated him.

87
dub v. make another sound-track
on or for a cinema film, esp. in a different
language. To dub a film is to replace the actors
voices on the soundtrack with the voices of
actors speaking another language.
  • Example
  • The best-known Chinese films have been dubbed
    into English.

88
breakdown n. 1) collapse or
weakening,become depressed and anxious, an cant
cope with everyday life.
  • Examples
  • He suffered a serious nervous breakdown after
    years of miserable life.

More to learn
89
breakdown n. 2) (relationship,
agreement or discussion) come to an end because
the people involved have an argument or
disagreement.
  • Examples
  • The breakdown in talks between the union and
    management was not contrary to our expectations.

More to learn
90
breakdown n. 3) (vehicles or
machines) stop working
  • Examples
  • Our car had a breakdown on the way to the hill.

91
fascination n. things that
fascinate, state of being fascinated
  • Examples
  • There was a look of fascination on the childrens
    faces as they watched the American cartoon Tom
    and Jerry.
  • The fascination of crossword puzzles made him
    spend much time on them.
  • One of the fascinations of Beijing is the Summer
    Palace.
  • Part of the fascination of this classic movie is
    that it can trigger off so many memories,
    especially those of the older generation.

92
brilliant adj. 1) very bright,
splendid, causing admiration
  • Examples
  • The holiday is brilliant.
  • Thats a brilliant idea.
  • The brilliant sunshine made her blink.
  • They are working hard to restore the palace to
    its former brilliance.

More to learn
93
brilliant adj. 2) (of a person)
intelligent, talented
  • Example
  • He is a brilliant young scientist and is bound to
    have a brilliant future.

94
subtitle n. 1) The printed translation
that you can read at the bottom of the screen
when you are watching a foreign film
  • Examples
  • If dont know a foreign language when you watch a
    film you can read the subtitles.

2) the second title of a book or play, usually
expanding on or explaining the main title
  • Examples
  • There are three subtitles in this expository
    writing which are used by the writer to explain
    his central idea respectively.

95
split v. break or divide into two or
more parts
  • Examples
  • He used an axe to split the logs into firewood.
  • If we travel together, we can split the cost of
    the petrol (share).

96
split up separate
  • Examples
  • The electricity industry was split up into
    regional companies when it was privatized.
  • The children were split up into groups of four or
    five.

97
release v. allow to be published allow (a
film) to be exhibited publicly
  • Examples
  • The news was released by the spokesman of the
    government.
  • Michael Jackson released 13 albums in seven years
    among which the second one won him great fame and
    changed him from a popular singer into a famous
    artist.
  • The Chinese film Hero directed by Zhang Yimou was
    released last week and has attracted a large
    audience.

98
get around 1) begin to do something finally,
especially after a difficulty or delay
  • Examples
  • Steven eventually got around to painting the
    garden gate.
  • They finally got around to carrying out the
    experiment which turned out to be satisfactory.

99
get around 2) (news or information) spread
  • Examples
  • Rumors were getting around about how he
    mistreated the children.

3) try to avoid a problem or difficulty instead
of dealing with it
  • Examples
  • Whenever he encounters a problem, he always tries
    to get around it instead of taking active steps
    to solve it.

100
modify v. make changes in, make
different
  • Examples
  • If a theory cant be tested or in agreement with
    the facts, it should be modified or even be
    abandoned.
  • The situation has changed you should modify your
    plan accordingly.

101
presumption n. sth. that seems likely
though there is no proof
  • Examples
  • She remarried on the presumption that her first
    husband was dead.
  • This is just your presumption its not a fact.
  • Your presumption that she would like to accept
    your money as a kind of compensation is false.

102
be up in arms against in active rebellion
protesting strongly
  • Examples
  • The trade unions are up in arms against wage cuts
    by capitalists and try to ask for a pay rise.
  • The United States is up in arms against the
    terrorists all over the world.

103
stack up pile up
  • Examples
  • The room is not big enough to hold these chairs
    we have to stack them up.
  • The global corporation has stacked up
    considerable profits in the last few months by
    promoting its high-tech products.

104
diffuse v. send out , spread
  • Examples
  • Rumors were diffused that he had made great
    fortune by illegal means.
  • One of the aims of this organization is to
    diffuse knowledge in the poor areas.
  • I stopped shivering as the warmth gradually
    diffused itself through my body.

105
hail v. 1) greet, give a welcoming
cry
  • Example
  • He saw her appearing in the distance and hailed
    her.

More to learn
106
hail v. 2) hail a taxi when you
wave or signal to the driver to stop and pick you
up
  • Example
  • Its hard to hail a taxi when it is the rush
    hour.

More to learn
107
hail v. 3) a person or achievement
is hailed as something great or important when
they are claimed publicly to be that thing
,acclaim
  • Example
  • Critics hailed it as the best new film of the
    decade.
  • The crowd hailed the Korean actress with joy.

108
hail from come from
  • Example
  • The film stars hail from all parts of the world
    to attend the Oscar Academy Award night.
  • The freshmen in this university hail from all
    parts of the country.
  • The ship hail from Shanghai.

109
surpass v. exceed, excel, do better than
(if you say that something surpass something
else, you mean that it goes beyond it in amount
or extent or is of much better quality
  • Example
  • Her performance at the concert surpassed all our
    expectations.
  • We should believe in ourselves that someday we
    are bound to surpass the developed countries in
    the field of science and economy.
  • What a wonderful meal you have prepared. You
    really surpassed yourself.

110
detract v. take away (from the credit, value,
etc. )
  • Example
  • Any cracks or chips will certainly detract from
    the value of the plates.
  • Though he has some shortcomings, that does not
    detract from his merit.
  • They detracted his attention from investigating
    the real issues.

111
wise up (informal) 1) learn, understand ,
you wise up when you find out the facts about
something.
  • Example
  • Its time for you to wise up about those people
    they are just taking advantage of you.

More to learn
112
wise up 2) teach, instruct, make understand
  • Example
  • They were too young for anyone to be able to wise
    them up to that kind of thing.
  • Youd better wise that young man up to the
    dangers.

113
artificial adj. not natural or real made by
the art of man
  • Example
  • The shoes are made of artificial leather instead
    of the real ones as they have claimed.
  • We have launched many artificial satellites into
    the space.
  • He was still wearing an artificial smile when his
    tricks were disclosed.

114
alternate v. (of things of two kinds) by
turns, first the one and then the other
  • Example
  • The days passed by, alternately wet and fine.
  • He experienced alternate bouts of depression and
    cheerfulness.
  • We used to spend alternate Sundays with my
    husbands parents.
  • The festival was held in alternate years.

115
track n. a mark on the ground left by a
person, animal or thing that has passed,
especially a footprint a rough path or road
  • Example
  • He followed the bears tracks through the forest.
  • They were able to drive up a narrow track leading
    up to the foot of the mountain.
  • Passengers are not allowed to walk across the
    tracks.

More to learn
116
keep track of
  • Example
  • You should try and keep track of the money you
    spend.

lose track of
  • Example
  • I somehow lose track of suitcase between the
    airport and the station.
  • They lost track of time when they flew kites on
    the hill owing to the great joy it brought to
    them.

117
In a globalized world, this could be a brilliant
way of teaching them lots of foreign languages
and do so while they are having fun.
Paraphrase
In a globalized world, we can encourage children
to watch more films in other languages, in this
way we can teach children foreign languages and
they will feel interested while learning the
language. words to learn brilliant
118
Yet, the United States, the pre-eminent global
power, is also a country where the native
population speaks fewest foreign languages.
Paraphrase
The United States is the most powerful country
in world globalization, but its people speak the
fewest foreign languages.
119
It may no longer be able to maximize their
profits if they didn't have the ability to stack
up their release on DVDs.
Paraphrase
If they cannot make big money by releasing their
DVDs, they can hardly maximize their
profits. Words to learn stack up
120
It has contributed to its creativity as
directors, writers and even movie stars now hail
from every corner of the globe.
Paraphrase
As many famous directors, writers and movie
stars come to join from all over the world,
Hollywood becomes even more creative. Words to
learn hail
121
Alternatively, anything that detracts from it
such as creating different technological
standards for DVD players is a long-term loss for
Hollywood.
Paraphrase
If we work against globalization by actions,
such as creating different technological
standards for DVD players, Hollywood will suffer
a long-term loss. Words to learn detract
122
  • Language Focus
  • Vocabulary (Ex. 14)
  • Phrases (Ex. 15)
  • Collocation (Ex.16)
  • Translation (Ex. 17)

123
Ex. 14 Fill in the blanks with the words given
below. Make changes where necessary.
complain hail
intuitive breakdown periodic
release artificial
distract alternate
brilliant
1. If there is something wrong with the items
you buy, you may make a direct _________ to the
manager.
  • complaint

2. He is suffering a nervous _______these days
because so many things have happened
unexpectedly.
  • breakdown

124
Ex. 14 Fill in the blanks with the words given
below. Make changes where necessary.
complain hail
intuitive breakdown periodic
release artificial
detract alternate
brilliant
3. He has such a ________brain in this aspect
that nobody can match him.
  • brilliant

4. The recently _________film is very popular
with audiences.
  • released

125
Ex. 14 Fill in the blanks with the words given
below. Make changes where necessary.
complain hail
intuitive breakdown periodic
release artificial
detract alternate
brilliant
5. The child cant concentrate on his reading
his attention is always easily ________by voices
outside the room.
  • distracted

6. He and I go to the spare-time school on
________ days.
  • alternate

126
Ex. 14 Fill in the blanks with the words given
below. Make changes where necessary.
complain hail
intuitive breakdown periodic
release artificial
detract alternate
brilliant
7. Please take away the _______flowers on the
desk away, and I will put some fresh ones there.
  • artificial

8. This might explain the ________feeling I have
long had about pop music.
  • intuitive

127
Ex. 14 Fill in the blanks with the words given
below. Make changes where necessary.
complain hail
intuitive breakdown periodic
release artificial
detract alternate
brilliant
9. The old man should have ________health
checkups.
  • periodic

10. They ________ the agreement as a landmark.
  • hailed

128
Ex. 15 Complete the following sentences with
phrases or expressions from the passage. Make
changes where necessary.
1. In this international research center, the
visiting scholars ________all parts of the world.
  • hail from

2. We should ________when looking at the
phenomenon so that we can analyze it from a
different angle.
  • take a broader view

129
Ex. 15 Complete the following sentences with
phrases or expressions from the passage. Make
changes where necessary.
3. She loves painting and writing poems so much
that she has decided to _______her life to art
and literature.
  • offer up

4. Roosevelt was _______ Germany in the World War
II.
  • up in arms against

130
Ex. 15 Complete the following sentences with
phrases or expressions from the passage. Make
changes where necessary.
5. Traffic ________for miles because of the
accident that morning, which made me late for
work.
  • was stacked up

6. I had finally _______ to their game and was
not fooled by the evil people.
  • wised up

131
Ex. 16 The following verbs or nouns are taken
from the passage. Choose the noun or noun phrase
that you think collocates with each verb and
write them in the blank. If you think more than
one noun or noun phrase is possible, write them
both down.
132
Ex. 16 Collocation
Verbs Nouns
  1. to run 1. ________________________ a
    film
  2. to release 2. ________________________ a
    disk
  3. to play 3. ________________________ a
    business
  4. to implement 4. ________________________ a
    solution.
  5. to improve 5. ________________________
    ones profits .
  6. to maximize 6. ________________________
    ones

    comprehension.
  7. to promote 7. ________________________ glob
    alization
  8. to create 8. ________________________ t
    he world
  9. to split 9. ________________________ a
    paradox
  10. to offer 10. _______________________ a
    new standard

to release a film
to play a disk
to run a business
to implement(offer) a solution
to improve ones comprehension
to maximize ones profits
to promote globalization
to split the world
to offer a paradox
to create a new standard
133
Ex. 17 Translate the following sentences into
English.
1. ??????????,???????????(detest)
come to terms with the fact
Whether you like it or hate it, you must come to
terms with ( accept) the fact.
134
Ex. 17 Translate the following sentences into
English.
2. ????????????????????(fascinate)
complain
Parents always complain that their children are
fascinated by TV programs all day long.
135
Ex. 17 Translate the following sentences into
English.
3. ??????????,?????????????????,????????????????(e
scape )
globalized world
the impact of foreign culture and economy
In a globalized world, no country or district can
escape the impact of foreign culture and economy.
136
Ex. 17 Translate the following sentences into
English.
4. ?????????????( at your earliest convenience)
at your earliest convenience
Please contact me at your earliest convenience.
137
Ex. 17 Translate the following sentences into
English.
5. ?????????????,?????????????????????,???????????
?????????(suffer from the impact of)
Hollywoods successful strategy of globalization
the local culture
Owing to Hollywoods successful strategy of
globalization, people in every corner of the
world can watch American movies and DVDs, but
meanwhile, it is unavoidable for the local
culture to suffer from the impact of the American
culture.
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