Librarian in Residence @ Deakin University

1
Librarian in Residence_at_ Deakin University

• Clare ODwyer, Library Faculty Manager Bus Law,

2
Times have changed for Library Services
3
Faculty of Business and Law Librarians
4
Librarian in ResidenceMarketing Goals

• Raise Academic staff awareness of library
  services
• Enhance the Library brand within the Faculty
  through the consultation experience of
  professional Librarians
• Provide responsive personalised service
• Raise Academic awareness of library technologies

5
Strategic Planning

• Library 2012 doc _at_/www.deakin.edu.au/library/about
  /index.php
• Annual Library Action Plan key outcomes to
  support Teaching/Learning, Research,
  Internationalisation
• Library aligns with Uni Stategy

6
www.deakin.edu.au/library
7
SWOT Analysis Liaison Service

• Strength Service strengths include no-cost
  extra resource 5 FTE Librarians with extensive
  experience navigating complex databases, strong
  customer service
• Weaknesses Not being located within the faculty
  and low esteem not regarded at Academic
  equals Disconnection from the faculty and
  incidental opportunities to consult.

8
SWOT Analysis

• Opportunity Faculty of Bus Law is time poor
  and research assistants are not highly regarded.
  Academics must increase research output and need
  assistance.
• Threats Resistance of Academic staff to
  consider asking a librarian for assistance,
  Librarians NOT able to support Academic needs

9
Library Strength DYNAMIC accessible collection

• more desktop computers

• free wireless browsing

• access the library catalogue from your mobile
  phone

www.deakin.edu.au/library
10
PEST Analysis Set Direction

• Political Bradley review Academic
  accountability
• Economic Financial pressures such as reduced
  international student enrolments place pressure
  on library budgets
• Social Economic downturn can increase students
  as workforce goes back to reskill
• Technology E books, new online content and i
  Pads pressure more staff development to ensure
  quality service

11
Stakeholder Segmentation

• Internal - Library
• Internal Faculty Business and Law
• Transition Audience Admin staff, Academic staff
  by location
• External Peer Libraries, External partners,
  ALLA

www.deakin.edu.au/library
12
Communication Plan Key Messages

• The Business and Law Librarians are in residence
  once a week in the BL Faculty (when, where and
  how) _at_ Burwood
• Which Business and Law Librarians are consulting
  once a week and when they will be available, how
  to book a time and drop in.
• Services include setting up alerts, biblio-metric
  tracking, how to publish into the research
  repository, research solutions,
  book/report/online purchasing, ENDNOTE and
  database training etc.
• .

13
(No Transcript)
14
Marketing Mix Structure for promotional success

• Product Personalised library service
• Price - No perceived cost
• Promotion Place Processes Robust
  Communications plan many channels

15
Marketing Mix Structure for promotional success

• People Enhances the relationship between
  Faculty and the Library
• Physical Evidence The Library building is not
  located withing easy reach of the faculty

16
(No Transcript)
17
Evaluation

• Weekly two way feedback to the Associate Dean of
  Research
• Bi-monthly feedback to the faculty board meeting
  chaired by the Dean
• Each trimester recording success stories and
  reviewing feedback offered by clients
• Annually the University Librarian meeting on a
  one to one basis with the Heads of School and
  Dean of the Faculty of Business and Law to review
  Liaison librarian performance

18
Indicators of success

• 100 Increase in Business and Law Liaison
  inquiries in last 12 months approx 10,000 pa
• Subject guide usage has increased 300 in some
  bus disciplines 68,000 hits by Jul 2011
• Invitations to review courses, co author
  books/articles and present lectures

www.deakin.edu.au/library
19
References

• Kotler, N, Kotler P and Kotler W. 2008, Museum
  marketing and strategy designing missions,
  building audiences, generating revenue and
  resources, 2nd edn, Jossey-Bass, San Francisco.
• McGuinness, C. 2006, What faculty
  think-exploring the barriers to information
  literacy development in undergraduate education,
  The Journal of Academic Librarianship, vol. 32
  no.6, pp.573-582.
• Rentschler, R and Gilmore A. 2002, Museums
  discovering services marketing, International
  Journal of Arts Management, vol. 5 no. 1,
  pp.62-72.
• Weiner, S. 2009, The contribution of the library
  to the reputation of a university, The Journal
  of Academic Librarianship, vol. 35 no.1, pp.3-13.

20

• Library 2012 doc _at_/www.deakin.edu.au/library/about
  /inde.php
• Annual Library Action Plan key outcomes to
  support Teaching/Learning, Research,
  Internationalisation
• Library aligns with Uni Stategy

21
(No Transcript)