Emeric Solymossy

1
Introduction

• Emeric Solymossy
• Pronounced Shoi moshi
• aka Dr. E
• Availability / Accessibility
• Office Hours
• Mondays 1000 am - 1200 pm
• Tuesdays, 200 pm - 330 pm
• Wednesdays, 530 pm - 630 pm.
• By appointment

2
Course Introduction

• Course Material
• Syllabus
• http//faculty.wiu.edu/E-Solymossy/
• Text Book (2)
• Managerial Research
• Research Methods for Business
• Power Point presentations
• http//faculty.wiu.edu/E-Solymossy/540-07.htm
• Writing guides / writing lab
• Elements of the Course

3
Balanced Management Research
Goals
Cost Effective
Informed Management

Accurate Information
Time and Cost
Perfect Information
4
Research is like Baseball
5
Research is like Baseball
Right Question
6
Research is like Baseball
Right Sample
7
Research is like Baseball
Good Data
8
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9
Course Topics

• Right Question
• Understanding Management Issues
• Knowing current state of knowledge
• Problem identification
• Right Sample
• Sampling Techniques
• Issues of reliability
• Good Data
• Data collection methodology
• Issues of sufficiency
• Issues of validity
• Valid Interpretation Presentation
• Issues of Bias

10
Applied Project

• Problem Definition and research design
• Including literature review summary
• Data collection methodology
• Including forms and sampling plan
• Data analysis and interpretation
• Presentation of results

11
Weekly Articles Reviews

• Minimum of 2, possibly more
• Called on at random and my discretion!
• Oral presentation only (no write-up)
• Maximum 2 minutes!
• Summarize the article (30 seconds)
• (do NOT read the article)
• Why you chose that article (15 seconds)
• Do you, or do you not agree (30 seconds)
• How does this apply? (30 seconds)
• http//www.economist.com/science/tq/displayStory.c
  fm?Story_id1020779

12
Weekly Article

• Economist Magazine Accuracy is addictive
• Begins with justification people have always
  wanted to know where they are and where theyre
  going.
• Inception of the need being the Cold War
  (Sputnik) and the creation of a global
  positioning system (1957)
• Distribution of the technology facilitated by
  awareness (Gulf War) in 90s
• Discussion of how GPS works (shift in radio
  frequencies)

13

• Why this article?
• Discusses application of two different theories
• Einsteins theory of relativity (1905) and
• Rabis magnetic resonance (1944)
• The premise / implications
• Pragmatic appeal to relativists
• Relevance?
• Indications of role of research
• Conversion of theoretical research
• Time lag (3 generations!)