Website Scorecard - PowerPoint PPT Presentation

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Website Scorecard

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Website Must-Haves Know your audience Good design Clear navigation Clear messaging Web friendly content Good marketing strategy Site Navigation and Usability ... – PowerPoint PPT presentation

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Title: Website Scorecard


1

2
Website Must-Haves
  • Know your audience
  • Good design
  • Clear navigation
  • Clear messaging
  • Web friendly content
  • Good marketing strategy

3
Site Navigation and Usability
4
Usability - What is it?
  • a way of determining if your website is easy to
    use and the information is easy to find
  • Main components of usability
  • Learnability
  • Efficiency
  • Memorability
  • Errors
  • Satisfaction

5
Usability - Why is it important?
  • People will not stay on your site if
  • It is difficult to use
  • If your site doesnt clearly state what you offer
  • If users get lost easily
  • Different usability goals depending on the kind
    of site

6
How do you test usability?
  • Select representative users and get them to
    perform tasks on your website
  • Observe users and note successes and difficulties
  • Test users individually and let them solve
    problems on their own

7
Navigation
  • Where am I? How did I get here?
  • Breadcrumb trails
  • Clear navigation labels
  • Group relevant information together
  • Research other websites

8
Design
9
Design What is good design?
  • Visually represents the personality of your
    organization and/or products
  • A way of extending client communication
  • A way to differentiate yourself from other
    organizations
  • Establishes brand recognition

10
What is a good web designer?
  • A graphic designer that specializes in the web
  • Someone who knows which colours and fonts work
    best for the web
  • Someone who will work with you to represent your
    organization with a clean, professional design
    (John review?)

11
No Budget?
  • Build in a phased approach
  • Take advantage of pre-packaged small business
    bundles offered by phone/cable companies
  • Use tools and templates that can help you get a
    website up in a matter of hours

12
Writing for the Web
13
How do users read on the web?
  • 79 of users scan text, picking out words or
    sentences of interest
  • Only 16 of users will read word-by-word
  • Web users are impatient and critical
  • Reading from computer screens is 25 slower than
    from paper

14
When writing for the web
  • Design your documents to be scannable
  • Highlight keywords
  • Use meaningful sub-headings
  • Use bulleted lists
  • One idea per paragraph
  • Less word count then conventional writing

15
When writing for the web
  • Use the inverted pyramid style for writing
  • Use simple sentence structures
  • Write as if the content is a magazine article
    with shorter paragraphs and be more to the point
  • Use short line lengths and column widths long
    lines of text are tiring to the eyes

16
Quality of your content
  • Try to make regular updates
  • Make sure your statistics are not outdated
  • Establish credibility by linking to sites with
    supporting information
  • Do not let links become a distraction try
    grouping links at the end under a See Also
    section
  • Do not change URLs when archiving content

17
Internet Marketing
18
What is internet marketing?
  • Getting people to come to your site using a
    variety of techniques
  • Banner ads
  • Direct mail
  • Direct e-mail
  • Affiliates
  • T.V. and radio ads
  • Event Sponsorship
  • Providing content to other sites

19
Stickiness factor
20
What is the Stickiness factor?
  • How long people stay on your site and how often
    they come back
  • Some ways to achieve stickiness
  • Regular content updates
  • Offering free services, free advice, free
    resources
  • Having regular contests and giveaways
  • Adding elements that are purely for entertainment
    purposes

21
Web Metrics
22
What are web metrics?
  • Standard measures used to evaluate the
    performance of your web site
  • Can be used to determine if your website is
    meeting your goals and objectives
  • Will allow you to decide what further
    improvements you should make

23
Web analytics software
  • Software such as Webtrends uses your web servers
    log files to provide you with reports regarding
    visitors to your website
  • Reports include
  • Number of page views
  • Number of unique visitors
  • Search engine referrals
  • Browser and operating system details
  • Different web metrics are significant for
    different kinds of sites

24
Privacy Legislation
  • PIPEDA is the new Privacy legislation
  • You may not post or publish personal information
    without permission from the individual
  • Personal info does not include work job title,
    work phone or work address or any info that is
    available in other public sources (ex phone
    book)
  • Unless you need personal info for specific
    purposes its best just not to collect it

25
Questions?
  • Céline Allaert
  • callaert_at_ilogic.com
  • http//www.ilogic.com/
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