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Facolt

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INGLESE Facolt di Economia II Semestre a.a. 2013 2014 30 ore - 4 CFU Dott. Alice Endellion MACKENZIE mackenzie_at_unisi.it Jobs and Recruitment Here we are ... – PowerPoint PPT presentation

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Title: Facolt


1
INGLESE
  • Facoltà di Economia
  • II Semestre a.a. 2013 2014
  • 30 ore - 4 CFU
  • Dott. Alice Endellion MACKENZIE
  • mackenzie_at_unisi.it

2
Prerequisiti
  • Livello B1 - COUNCIL OF EUROPE
  • (PET BEC- preliminary)
  • BEC Idoneità
  • Già consegnato e verbalizzato online

3
IMPORTANTE
  • Se la prenotazione all'appello non rispetta la
    sequenza stabilita dalle regole di propedeuticità
    l'esame sostenuto sarà annullato.
  • Il B1 deve essere già verbalizzato online per
    poter accedere alliscrizione allappello della
    prova dInglese di questo corso.

4
Esame Fuori Corso
  • Lesame fuori corso è riservata agli studenti
  • - fuori corso
  • - a tempo parziale
  • - agli iscritti allultimo anno di corso per
    lanno accademico di riferimento

5
Course Level B1 / B2
  • Lavorando verso B2
  • Working towards level B2
  • In the
  • Common European Framework of Reference

6
I risultati
  • I risultati con lesito della prova saranno
    sempre caricati sulla segreteria online dopo una
    o due settimane max.
  • www.https//segreteriaonline.unisi.it
  • Valutazione della Porva IDONEO / NON IDONEO

7
Verbalizzazione sul libretto cartaceo
  • Sarà possibile verbalizzare la prova sul libretto
    cartaceo durante ricevimento.
  • Controllate online per eventuale variazioni con
    avvisi riguarda lorario di ricevimento

8
Ricevimento
  • Mercoledì dalle 1200 alle 1300
  • mackenzie_at_unisi.it
  • Durante periodo delle lezioni
  • Presso Dip. Studi Aziendali e Giuridici
  • Laboratorio Linguistico

9
Calendario
  • Inizio corso 7 marzo 2014
  • Fine corso 9 maggio 2014
  • Gruppo 00-49
  • Mercodelì dalle 1000 alle 1200 Aula Caparrelli
  • Venerdì dalle 0800 alle 1000 Aula Caparrelli
  • Gruppo 50 99
  • Mercoledì dalle 1400 alle 1600 Aula Caparrelli
  • Venerdì dalle 1000 alle 1200 Aula Caparrelli

10
AIMS
  • To improve reading comprehension skills and
    help develop general awareness of the particular
    language used in economic or business type
    articles.
  • To become more familiarised with a set of
    business and economic vocabulary via the
    acquisition of the key words and phrases and via
    the analysis of their patterns of collocation and
    word formation.
  • To consolidate language accuracy via the
    analysis and practice of the key grammar items
    from B1 up to elements of B2 level.
  • To enhance writing skills in an economic or
    business context in such a way to encourage
    students to writing more effectively and
    appropriately.

11
Course Reading and Vocabulary Topics
  • Companies and Start-ups
  • Finance and Corporate Governance
  • Marketing and Advertising
  • Manufacturing and Productivity
  • Innovation and Creativity
  • Describing Statistics/ Graphs and Trends/Numbers
  • Jobs Job Seeking -Recruitment Interviewing
  • Career Management Job Motivation -Absenteeism
  • Protecting the Environment
  • Economics and Happiness
  • E-Business
  • Trade Fair Trade - Ethics

12
Writing Focus
  • Business letters
  • Letter of complaint
  • Letter of enquiry
  • Thank you letters
  • Letter of appology
  • Invitation to conferences
  • E-mails for making/confirming arrangements
  • Job application letter /cover letter
  • Rejection letters Letter of appointment and
    corresponding replies

13
Grammar Content (B1 - B2)
  • Present simple and continuous, present perfect
  • Past simple, past continuous, past perfect simple
    and continuous
  • Future forms (be going to inf, present
    continuous, will/shall inf
  • All conditionals and future time clauses
  • Future perfect and future continuous
  • The Passive All forms
  • Gerunds and infinitives
  • Comparatives and superlatives
  • Adjectives, adverbs and adverbial phrases
  • Phrasal verbs (a selection)
  • Relative pronouns and defining/non defining
    relative clauses
  • Reported speech
  • Modals of obligation, deduction, ability and
    possibility
  • Past modals (must/might/can't, etc. have past
    participle)
  • Structures after wish
  • Used to/ be used to/ get used to
  • Clauses of purpose and contrast
  • Prepositions in economic context

14
  • You should already be familiar with the following
    grammar questions and able to answer them.
  • Make sure you also cover the B1 level and some
    B2 elements of grammar which will be covered in
    this course
  • See part II of grammar section in Dispensa for B2
    elements.

15
Grammar type questions B1 level
  • 1 She _______ if hed ever been to Spain.
  • a) said b) told c) told me d) asked
  •  
  • 2 The product _______ three times before it goes
    to the packaging area.
  • a) is tested b) tests c) are
    testing d) are tested
  •   
  • 3 They are planning _____ their new
    campaign next Spring.
  • a) launch b) launching c) to go
    launching d) to launch
  •  

16
  • 4) You look exhasted!
  • I am. I infront of the computer all
    morning.
  • worked
  • have been working
  • did work
  • 5) How long.you .English?
  • Since October. (learn)
  • 6) When I woke up this morning, I could hear that
    it very hard. (rain)

17
  • 1 Which one of the following expresses a future
    possibility? John ____________ computer science
    at university next year.
  • a) might study b) is going to study
  • c) will study d) is studying
  • 2 Which one is NOT possible? I'll call you when
    __________.
  • a) I've arrived b) I'm arriving
  • c) I'll arrive d) I arrive

18
  • 4 Which future form is correct and natural?
  • Guess what? _____________ married next
    spring!
  • a) I'll get b) I'm getting
  • c) I'm going to get d) I get
  • 5 Which expression describes time in the past,
    and not the future?
  • a) from now on b) one day
  • c) in the old days d) sooner or later

19
  • 6 Which sentence expresses a definite future
    intention/plan?
  • Mary ______________ a new house.
  • might buy
  • may buy
  • is going to buy/ is buying
  • is thinking about buying

20
Other grammar type questions
  • Transform and finish the sentence to have the
    same meaning
  • 1) Have you got the documents we need?
  • She asked whether I ..
  • 2) Are you still working for Novartis?
  • He asked if I .still .....................

21
You also need to know (B2)
  • Third Conditional
  • Structures after Wish
  • Future time clauses
  • Future Perfect and Future Continuous
  • More verbs which take Gerund or Infinitive
  • Past modals must/might/cant etc. have past
    participle (deductions and speculations about
    past actions)
  • Reporting verbs (some)

22
Grammar Practice online
  • http//www.examenglish.com/FCE/fce_grammar.htm
  • http//www.bbc.co.uk/worldservice/learningenglish/
    quizzes/quiznet/archive_2003.shtml

23
15 Lessons
  • 10 Economics and Happiness/E Business
  • 11 Business and the Environment
  • 12 Jobs and Recruitment
  • 13 Jobs and Career Management
  • 14 Writing Emails and Letters I
  • 15 Writing Emails and Letters II
  • 1 - Course Presentation
  • 2 - Companies
  • 3 Company Finances
  • 4 Marketing and Selling
  • 5 Brand Management
  • 6 - Advertising
  • 7 Innovation Creativity
  • 8 Describing Statistics
  • 9 Graphs and Trends

24
Companies
  • Setting up business, the founders of companies,
    company success
  • Different types Mergers, takeovers,
    partnerships, multinationals, joint ventures,
    family businesses, high-tech corporations.
  • Company changes company structures in the past
    and in the present. Standardised/customised
    production
  • What kind of changes? Re-locating, out-sourcing,
    off-shoring
  • Different types of companies mergers,
    multi-national, subsidiaries, joint-ventures
  • How companies face change. What are the
    challenges? Are they threatened? Companies and
    globalisation.
  • Companies and productivity Manufacturing
  • Groups of people in companies shareholders,
    management, workforce

25
Companies and Corporate Governance
  • Company financial performance, financial
    reporting regular or irregular? (Auditors like
    SEC)
  • We are talking about mismanagement and
    irregularities, accounting failure, bankruptcy
  • Corporate rule? More strict?
  • Company investigations and financial risks as a
    consequence of globalisation
  • Scandals (like Parmalat, Enron, Ahold)
  • Companies in dept due to overstating their profits

26
Financial Terms
  • Market shares
  • Shareholders
  • Turnover/Revenues
  • Dividend, gross profit, net profit.
  • Depts/credits
  • Margin/mark up/ profits
  • Stock exchange
  • Capital
  • Loan
  • leasing

27
MARKETING and BRANDS
  • The various activities of the marketing
    activities the so called marketing mix
  • the 4 P Product, Price, Promotion and Place.
  • Marketing and Brands Brand image
  • Images linked to products people's attitudes to
    brands. Do brands provide us with beliefs?
  • Do brands stand for what they really are?
  • Describing functions and quality of products
  • Are people vulnerable? Are we manipulated into
    buying things?
  • What products appeal to customers?
  • What is brand loyalty? brand image? Brand
    stretching? Brand awareness?

28
Selling and Marketing - Advertising
  • Different traditional selling methods sales
    promotions, sponsorship, public relations,
    advertising media, direct marketing
  • New ways of marketing guerrilla marketing a
    different approach. Online advertising pop-ups,
    banners(controlled) word of mouth
  • What is a sales pitch? A sales rep?
    (representative) An advertising campaign?
    Branding? A dealer? Agressive/soft talk
  • How difficult is it to market your product
    successfully?Marketing and targetting a market
    potential customers (market research)Who are
    your potential customers/clients?

29
PRODUCTS
  • lifecycle of products
  • Product range
  • Product placement
  • Product endorcement
  • Lauching products
  • Sales forecasts

30
Other terms and key wordsto go into companies
  • Suppliers
  • Wholesalers
  • Retailers
  • Sponsorship

31
Describing statistics
  • Describing trends and graphs
  • Increase, rise, decline, jump, soar, plummet,
    rocket, slide, nosedive, fluctuate
  • What is a peak? a drop? a recovery?
  • Adjectives and adverbs? Used to describe to what
    degree, by how much and how fast trends change.
  • Dramatically hugely or slightly moderately
    significantly, substantially, rapidly, sharply

32
Describing statistics
  • You need to be able to interpretate graphs and
    trends
  • You need to be able to use prepositions in this
    particular area of the language
  • Eg the share price rose to 16 euro by 15
  • Understand the importance of linkers in graph
    descriptions while/ whereas/ although/despite
  • Example The prices of petrol had plunged in
    Spain last month whereas the prices of petrol in
    France were still gradually increasing.

33
Graphs and trends continued
  • The difference between similar verbs
    rise/raise.
  • Does the price of petrol rise or raise as a
    result of the political issues taking place at
    the moment.
  • Are these transitive or intransitive verbs? Do
    they take an object?

34
Jobs and Recruitment
  • Here we are focussing on language to express
    different ways for getting a job. Job
    advertisements, internet, personnal contacts...
  • We are therefore talking about job-seeking
  • The online job market job-search website.
  • What different work experiences one can get
    before a permanent job work placements,
    apprenticeships, graduate trainee schemes,
    stages
  • What kind of work? Part-time?shift work?Tele-work?

35
Sample vocab
  • To get promoted
  • To apply for an interview
  • To be sacked/ to get the sack/to be made
    redundant/ unemployed/to be dismissed/ to be
    disbanded/ to be fired
  • To have a salary/ to be on the dole
  • To be shortlisted for a job/ to be accepted/ to
    be rejected/ to be selected
  • What are skills? Qualities? Qualifications?
    References? Referees?Achievements?

36
Job Motivation and Recruitmentin HR (Human
Resources)
  • Job satisfaction and job motivation
  • What different ways can a company motivate its
    employees?
  • What is the difference between
  • employer and employee
  • What about candidates and applicants?
  • And interviewer and interviwee? An interview?

37
About jobs
  • Does pay depend on job description?
  • Or job productivity?
  • Or by raising productivity?

38
Word formations
  • Example word formation
  • An applicant applies for a job
  • To apply for a job/ a post
  • To send in your application
  • Example Word collocation
  • To fill in an application form
  • To meet a deadline to hand in your application
  • To make a complaint about a problem

39
Productivity
  • Here we are talking about productivity in
    manufacturing context. The way companies can
    improve their productivity.
  • We will be talking about the suppliers and the
    manufacturers and the application of just in
    time delivery or BTO built to order and sales
    forecasts, assembly lines, delivery, quality
    control, staff shortage
  • Other terminology stock, warehouse, efficiency,
    wasting resources, cutting costs

40
Competition
  • There are many idioms (expressions) used when
    talking about competition
  • What is their origin? Sport? Water?
  • We will focus on common expressions used for a
    better understanding of the articles.
  • Eg be neck and neck fair competition
  • a one horse race the only competitor (no
    other rivals)

41
Innovation and Creativity
  • Innovation and new designs for products making
    better returns/ generating profits
  • Launching new products
  • What is a breakthrough? (an important discovery
    or development)
  • What is a prototype? (a first or preliminary
    version of a device from which other forms are
    developed)

42
Innovation continued
  • Entrepreneurship
  • Entrepreneurs and their willingness to take risks
    and identify opportunities
  • Success? Or failure?
  • New ideas/ the ability to seeing things from
    different perspectives
  • The abilty to spotting the need for new
    techniques or devices.

43
TRADE and Globalisation
  • Does globalisation damage local (goods, services
    or cultures)
  • Does globalisation have an impact on living
    standards? Does it increase competition between
    companies?
  • We will be talking about the Fair Trade Market A
    new area giving hope to smaller producers to
    survive after suffering from globalisation.
  • A solution to the world to tackle poverty and
    save farmers from bankruptcy.
  • Key words subsidies, deregulation, wealth,
    prosperity, survival, dumping, tariffs, quotas,
    customs, breaking into new markets, to booming or
    declining trade.

44
Trade Celebrities and Charities
  • Here we will be talking about the involvement of
    celebrities in international politics and
    economies.
  • Celebrities hope or aim to change/influence the
    relationship between governments and charities.
  • Key terms debt relief campaign (to draw
    attention to problems like for example the need
    to lift quotas and duties.
  • Lobbying, boycotting.

45
Economics and Happiness
  • Here we are talking about the relationship
    between happiness and wealth/ happiness and
    economics.
  • Evidence from economists and psychologists has
    shown that our wellbeing depends on cooperation
    and the public good not on personal enrichment.

46
Environmental Issues
  • Here we are talking about Green Issues.
  • The role of business in protecting/destroying the
    environment.
  • Does international business community have
    responsibility or a role to play to sustain the
    natural resources it commercially exploits?
  • Key words sustainable development
    exploitation,waste, resources, pollution,
    emissions renewable energy, biodegradable
    materials, consumption, recycling
  • Are we doing are bit for the environment? what
    solutions are there for the plantet? What are the
    goals? Whats on the agenda?

47
Reading useful text books
  • Intelligent Business, Christine Johnson (P.
    Longman) intermediate
  • Market Leader, D.Cotton, D.falvey, S.Kent (P.
    Longman) intermediate
  • New Business Matters - Coursebook, Powell,
    Martinez, Jillett (Thomson Heinle)
    Intermediate/Upper-intermediate
  • Business GOALS 3 Workbook, Gareth knight
    (Cambridge Professional English)
  • Longman Business English Dictionary
  • Business Benchmark, Norman Whitby (CUP)
    Pre-intermediate to intermediate)
  • Advanced Grammar in use, Hewings, M (CUP)
  • Email English, Paul Emmerson (Macmillan)

48
More reading
  • English for Economics, Business Work, Autore
    Giulia Corazzza (Gruppo Editoriale Simone)
  • Livello del corso dInglese B1 verso B2

49
Course Material
  • DISPENSA
  • Available in the copisteria copinfax in via
    Rossi.
  • Students are asked to have this for attending
    the lessons.
  • Other material will be made available during
    the course itself.

50
EXAM
  • Duration 1 hr. 30 min
  • Four Sections
  • I. Reading - 30 min
  • II. Vocabulary - 20 min
  • III. Grammar - 20 min
  • IV. Writing - 20 min

51
Exam Dates check online
  • Summer
  • 24 June 2014
  • 16 July 2014
  • Autumn
  • September 2014
  • September 2014
  • Winter
  • January 2015
  • February 2015

52
Part I Reading comprehension based on articles
from the Economist or The Financial Times
(similar to those studied during the course) gap
filling, paragraph order, matching, multiple
choice, true/false, open questions. Part II
Vocabulary Lexis deriving from topics covered in
the course gap filling, matching, multiple
choice, word collocation, word formation. Part
III Grammar multiple choice, sentence
transformation with same/similar meaning. Part
IV Writing letter, email, fax, graph/table
description (about 100 words).
53
Exam Example for writing section
  • Reply to an email (about 100 words)
  • Write a reply to an application letter making
    sure you do the following
  • Thank the candidate for the letter
  • Give the news that she is not shortlisted for the
    post
  • Explain the reason why
  • Express good wishes.

54
Typical starting sentences
  • With reference to your letter of 8 June, I ...
  • I am writing to enquire about ...
  • After having seen your advertisement in ... , I
    would like ...
  • Thank you for your letter of 8 May.
  • Thank you for your letter regarding ...

55
Typical ending sentences
  • If you require any further information, feel free
    to contact me.
  • I look forward to your reply.
  • I look forward to hearing from you.
  • We look forward to a successful working
    relationship in the future.
  • Should you need any further information, please
    do not hesitate to contact me.
  • Once again, I apologise for any inconvenience
    caused.
  • I would appreciate your immediate attention to
    this matter.
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