Rob Willis International Education Network - PowerPoint PPT Presentation


Title: Rob Willis International Education Network


1
Rob Willis International Education Network
  • Corporate Education Team Training
  • Developed as a prototype training program for
    EMPIRE BEAUTY SCHOOLS

2
Who is Rob Willis ?
  • Rob Willis is one of the most recognized and
    respected Haircolorist, Expert Educator, and
    Professional beauty industry dignitaries in the
    world. With 24 years in the business, he has
    built relationships with some of the hair care
    industrys leading manufacturers and artists. He
    has launched brands before millions of stylist
    between the United States and currently, the
    western coast of Africa. He has an imprressive
    following of hairstylist on Hairspace.com,
    Facebook, and Twitter. His work has been
    published and viewed in beauty industry trade
    magazines all over the world. Here is a list of
    his affiliations and positions

3
BiographyRob Willis International Education and
Shows
  • Owner, Rob Willis International Salon
  • Main Stage Guest Artist, Beauty Fusion 04 NYC
  • Main Stage Guest Artist, Beauty Revolution 07
    (LA Convention Center Jan.28 and 29)
  • Vice Chairman, Michigan State Board of
    Cosmetology 05
  • Creative Consultant, Clairol Professional
    Products 1988-2001
  • Executive Board Member, National Interstate
    Council of State Boards 02,03 (Director of
    Region 4)
  • Education Director, Salon Sense Magazine 07

4
Professional History
  • Cosmetology Subject Matter Expert, Schroeder
    Measurement Technologies 03
  • Featured Guest Artist, Process Magazine (Modern
    Salon) November 06
  • Global Color Master, Mizani USA 06
  • Artistic Consultant, Carson Professional Products
    98
  • Technical Consultant, Soft Sheen Products
    1989-1996
  • Main Stage Guest Artist, International Beauty
    Show 1993,1994,1995,1996,1998,2000,2006
  • Master Colorist, Mizani Academy on Tour 04,05

5
Professional Overview
  • Rob has transformed his Artist, Educator, and
    Visionary experiences into a very tight education
    and show operation. He has the ability to produce
    high quality educational DVDs that create
    revenue, and teach stylist efficient money making
    techniques.
  • This program was designed to open the minds of
    the modern beauty professional.

6
INTRODUCTION
  • Educators are the core of any education
    department. The ability to deliver product
    knowledge, display impeccable craftsmanship, and
    create sales is the expectation of todays modern
    platform artist/educator. Craftsmanship is only a
    portion of the success formula for modern
    platform artists. Presentation skills are a
    priority in the delivery of a company or
    corporations projected goals. The education team
    must be consistent and uniform in the delivery of
    the corporate objectives.

7
Platform Artist vs Instructors
  • Platform Educators are the voice of the
    industry and require regular training and
    evaluation to retain a high skill level for
    maximum performance, and to meet sales goals. An
    artist may be able to execute a hairstyle but not
    be able to explain the components of that
    execution. Instructors are Licensed to train
    students to pass a state board exam. My goal is
    to have every instructor and platform artist
    perform at their highest level.

8
Philosophy
  • Albert Einstein once said It is the supreme
    art of a teacher to awaken joy in creative
    expression and knowledge. I am fortunate enough
    to have worked with the late great Olive Benson.
    What I remember the most from her was Good,
    Better, Best, never let it rest until the good
    get better, and the better get best.

9
Experimental Learning
  • Experimental learning is a tool that utilizes
    both sides of the brain and body for balance.
    This method can increase the learning retention
    rate as high as 98 with close to total recall.
  • In 1973, EL was tried on people studying foreign
    languages in 17 public schools in Bulgaria. Dr.
    George Lazanov developed this process in the
    early 1960s, it was then called hypermnesia,
    todays western interpretation is called Super
    Learning. Students who participated in this
    practice were covering as much as two years
    information in less than four months.

10
Experimental Learning Cont.
  • This exciting educational philosophy allows the
    student to enjoy learning and encompass all
    learning levels including visual, audio, writing,
    speaking, and participation. The purpose is to
    digest the information received in a shorter
    amount of time.
  • The brain is divided into two hemispheres, the
    left hemisphere is the side from which education
    is based on reading, writing, speaking,
    arithmetic, and logic. The right hemisphere is
    the creative side which engages concepts,
    emotions, feelings, symbols, and intuition. We
    are all taught in school to use the left side of
    the brain.

11
Integrating the Hemispheres
  • Rob deals with both hemispheres first with the
    right side, dismissing negative thought patterns
    that control behavior thru the subconscious mind,
    and then with the left side teaching principals
    and techniques that are basic to sound business
    practices. Balance is the key to ones own
    success.

12
Objective
  • Create a superior education team
  • A superior product without superior delivery
    will not retain its value.
  • Platform Educators may be able to follow the
    direction of the manufacturers designated
    leadership as it applies to displaying the key
    points of a product, but this does not insure
    that they understand how to get the best
    results from their teaching experience. Therefore
    we aim to deliver a comprehensive training
    exercise designed exclusively for Empire Beauty
    Schools Professional Educators and to enhance the
    quality, image and delivery of the Education
    Departments goals. The training is structured to
    develop understanding and confidence in the
    Senior Instructors and Support education teams,
    and sales staff, while evaluating the current
    position of each educators ability to deliver.

13
The Anatomy of Thought
  • No two people assimilate information the same.
    Brains interpret information individually. You
    have 90 seconds to win an audience and 10 seconds
    to lose one. First impressions last the longest,
    so the point of introduction must be visually and
    literally strong. When an artists presence does
    not command attention, his or her control and
    projection can sustain the moment. The key to
    deliver information free of emotion and concise
    to the point. When an audience can identify an
    artists emotion, the artists sometimes loses
    control by exposing. When emotions
    rise.intelligence falls! Confidence is often
    mistaken for arrogance or cockiness, both are
    equal deceptions against a positive position. A
    seasoned artist understands that there are
    components to success that are a ritual for
    effective presenters.

14
Defining Human Action
  • Commitment- Until one is committed there is
    hesitancy the chance to drawback always
    ineffectiveness.
  • Fear- is a form of safety net for humans, so is
    love, when displayed properly. It is safe to be
    vulnerable as long as you retain control.
  • Time- is the essence of all things, it can never
    be replaced.
  • Courage is every champions fuel.
  • Intimacy- In-to-me-see
  • This action allows you to open up, connect with
    your audience and allow them to tune into you as
    they witness your exchange into them. You can
    touch people whenever you can open them up.
  • Listening is a developed art, thought is a
    creative (or building process.)
  • Love- The greatest form of service
  • Truth- The foundation of trust

15
Words to live by
  • Participation- The interaction of expressing or
    exchanging thoughts, how many people are willing
    to participate 100?
  • Ego is the vision of fear behind confidencereal
    power never has to announce itself, and is always
    calm.
  • Thought organization is planning. A primary
    thought is generally clear, direct and to the
    point. A secondary thought is the illusion to the
    point. No is just one word closer to yes.
  • Execution is the reaction and follow up to
    thought
  • Positive thought produces positive action.

16
Truth in Business Communication
  • Alike
  • Energies
  • Attract

17
Processing
  • Communicating is a form of process based on the
    exchange of energy. What a person retains is
    based on the way it was presented to them.
  • 55 of presentation is visual
  • 38 of presentation is tone
  • 7 of presentation is data
  • ------------------------------------
  • 100
  • The Exercise
  • Retaining information is a
    routine based on lifestyle
  • Identify two groups and label them planners
    and executors
  • Communicate to each group there comfort zone
  • Divide The Ps and Es by facing them one in
    front of the other knee to knee.
  • The executors will say to the planners
    Something I would like for you to know about me
    is
  • The planners may only say, Thank you while
    the executor goes on for two minutes, then the
    planners repeat the cycle, and go on for two
    minutes.
  • After 5 minutes playback the information shared
    between the two to see how much was retained



18
Challenge Management
  • Integrity is the platform for trust. Every artist
    must be trustworthy. So every artist must know
    thy self first. Argument A total waste of
    energy. Misunderstanding of where the opposite
    opinion is based from, verbal confrontation. When
    an artist lacks knowledge of self, clearly he or
    she becomes attractive to the argument. He or she
    then loses the trust of their audience and the
    product suffers loss of the sale. Regardless to
    the delivery of the products information, the
    purpose of marketing it to create sales, its easy
    to get off track when you spend more time selling
    your belief than you do the product while serving
    a manufacturer.
  • Listen, Create, Sell
  • 5 Things I MUST KNOW
  • MYSELF
  • MY PARTNER
  • My GOAL
  • My AUDIENCE
  • My PRODUCT

19
Who are you? Life isnt about finding yourself.
Life is about creating yourself
  • A team of high performance technical educators.
  • Driven, punctual industry recognized
    hairstylists /educators.
  • The Empire Education Group.
  • What is your internal state?
  • What is your external state?
  • Do you have partners?
  • Do you know your partner?
  • Is there Mutual Respect between you and your
    partner?
  • Do you value and Acknowledge each others
  • Contributions, talents, and specialties
  • Do you motivate one another?
  • To be committed, to be accountable, and
    progressive

20
Why are you here?
  • To learn state of the art presentation techniques
    for modern stylist.
  • To acquire the speaking technology to deliver the
    Empire message in a clean, professional, and
    forward manner.
  • To actively participate 100 percent toward
    building a new foundation for education within
    the Empire education group family.

21
What are the elements of a performance?
  • Opening
  • Connection to an audience
  • Demonstration
  • Review
  • Closing
  • The best of platform educators and public
    speakers have amazing acting skills.
  • Prepare
  • Relax
  • Focus
  • Deliver
  • Drive the sale, a proposal should always have 6
    versions of delivery

22
TRUTH
  • It is heartening to realize that although we may
    crave comfort and routine, we nourish the souls
    growth primarily through what is hard. As Darwin
    saw it, its not the strongest of the species
    that survives, nor the most intelligent, but
    those who are most responsive to change.

23
7 steps in planning a basic lesson
  • Preparing for an event with 30 attendees or less
  • Anticipatory Set (orientation with the attendees,
    speak, and greet session, not longer than 20
    minutes.)
  • The lesson objective and its purpose Explain to
    the attendees what you plan to accomplish. Tell
    them why the lesson is important to them.
  • Instructional Input Product knowledge (the meat
    of the presentation)
  • Modeling Showing an example as you explain and
    define, Watch me achieve this look, and I will
    share with you the technique and my thoughts
    about it.
  • Checking for understanding Questioning the total
    group for individual responses and/or group
    responses. Make sure they understand and can
    duplicate the step.
  • Guiding Practice Supervise your attendees to
    ensure that they are not practicing incorrectly.
  • Independent practice When the attendees can
    perform without major errors, discomfort or
    confusion, then they are ready to develop fluency
    and new habits without the availability of the
    educator.

24
Identifying Personalities
  • When an educator understands the personalities
    of his or her students and peers, they can better
    tailor the presentation to fit the attendees.
  • Every personality has assets, the below listed
    defines some of the fine points to each one.
  • Rebellious 1 Makes impact by going against the
    grain
  • 2 Stands out, and gets
    attention
  • 3 Great Rock Stars and Rappers
  • 4 accepts and acknowledges
    there difference
  • Dominant 1 Works best alone
  • 2 Always achieves goals
  • 3 Phenomenal in sales
  • 4 Very dependable
  • 5 Excellent Owners
  • 6 Needs to be the boss

25
Personalities
  • Intuitive 1 Imaginative, creative, full of
    ideas
  • 2 Extremely social and entertaining
  • 3 Love design, effect, and atmosphere
  • 4 Make good leaders and excellent
    communicator
  • 5 Excellent problem solver
  • 6 Inspires and Motivates
  • Supportive 1 Works well under others
    direction
  • 2 takes orders and carries
    them out effectively
  • 3 Good listeners, loyal ,
    respects upper management
  • 4 Extremely organized
  • Policy Maker 1 Pays attention to key
    directives and standards
  • 2 Consistent, persistent,
    predictable
  • 3 Diplomatic
  • 4 Can be the backbone of
    the team

26
THE RULESPRINCIPLE When there are no rules,
people make there own.
  • I will direct all communication to the speaker in
    front of the room.
  • I will be open minded and open to constructive
    criticism.
  • I will give the speaker my full attention.
  • I will speak so that all can hear me.
  • I will be clear and concise with my own
    communication.
  • I will keep any personal or confidential
    information shared during the program
    confidential.
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Rob Willis International Education Network

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Title: Rob Willis International Education Network


1
Rob Willis International Education Network
  • Corporate Education Team Training
  • Developed as a prototype training program for
    EMPIRE BEAUTY SCHOOLS

2
Who is Rob Willis ?
  • Rob Willis is one of the most recognized and
    respected Haircolorist, Expert Educator, and
    Professional beauty industry dignitaries in the
    world. With 24 years in the business, he has
    built relationships with some of the hair care
    industrys leading manufacturers and artists. He
    has launched brands before millions of stylist
    between the United States and currently, the
    western coast of Africa. He has an imprressive
    following of hairstylist on Hairspace.com,
    Facebook, and Twitter. His work has been
    published and viewed in beauty industry trade
    magazines all over the world. Here is a list of
    his affiliations and positions

3
BiographyRob Willis International Education and
Shows
  • Owner, Rob Willis International Salon
  • Main Stage Guest Artist, Beauty Fusion 04 NYC
  • Main Stage Guest Artist, Beauty Revolution 07
    (LA Convention Center Jan.28 and 29)
  • Vice Chairman, Michigan State Board of
    Cosmetology 05
  • Creative Consultant, Clairol Professional
    Products 1988-2001
  • Executive Board Member, National Interstate
    Council of State Boards 02,03 (Director of
    Region 4)
  • Education Director, Salon Sense Magazine 07

4
Professional History
  • Cosmetology Subject Matter Expert, Schroeder
    Measurement Technologies 03
  • Featured Guest Artist, Process Magazine (Modern
    Salon) November 06
  • Global Color Master, Mizani USA 06
  • Artistic Consultant, Carson Professional Products
    98
  • Technical Consultant, Soft Sheen Products
    1989-1996
  • Main Stage Guest Artist, International Beauty
    Show 1993,1994,1995,1996,1998,2000,2006
  • Master Colorist, Mizani Academy on Tour 04,05

5
Professional Overview
  • Rob has transformed his Artist, Educator, and
    Visionary experiences into a very tight education
    and show operation. He has the ability to produce
    high quality educational DVDs that create
    revenue, and teach stylist efficient money making
    techniques.
  • This program was designed to open the minds of
    the modern beauty professional.

6
INTRODUCTION
  • Educators are the core of any education
    department. The ability to deliver product
    knowledge, display impeccable craftsmanship, and
    create sales is the expectation of todays modern
    platform artist/educator. Craftsmanship is only a
    portion of the success formula for modern
    platform artists. Presentation skills are a
    priority in the delivery of a company or
    corporations projected goals. The education team
    must be consistent and uniform in the delivery of
    the corporate objectives.

7
Platform Artist vs Instructors
  • Platform Educators are the voice of the
    industry and require regular training and
    evaluation to retain a high skill level for
    maximum performance, and to meet sales goals. An
    artist may be able to execute a hairstyle but not
    be able to explain the components of that
    execution. Instructors are Licensed to train
    students to pass a state board exam. My goal is
    to have every instructor and platform artist
    perform at their highest level.

8
Philosophy
  • Albert Einstein once said It is the supreme
    art of a teacher to awaken joy in creative
    expression and knowledge. I am fortunate enough
    to have worked with the late great Olive Benson.
    What I remember the most from her was Good,
    Better, Best, never let it rest until the good
    get better, and the better get best.

9
Experimental Learning
  • Experimental learning is a tool that utilizes
    both sides of the brain and body for balance.
    This method can increase the learning retention
    rate as high as 98 with close to total recall.
  • In 1973, EL was tried on people studying foreign
    languages in 17 public schools in Bulgaria. Dr.
    George Lazanov developed this process in the
    early 1960s, it was then called hypermnesia,
    todays western interpretation is called Super
    Learning. Students who participated in this
    practice were covering as much as two years
    information in less than four months.

10
Experimental Learning Cont.
  • This exciting educational philosophy allows the
    student to enjoy learning and encompass all
    learning levels including visual, audio, writing,
    speaking, and participation. The purpose is to
    digest the information received in a shorter
    amount of time.
  • The brain is divided into two hemispheres, the
    left hemisphere is the side from which education
    is based on reading, writing, speaking,
    arithmetic, and logic. The right hemisphere is
    the creative side which engages concepts,
    emotions, feelings, symbols, and intuition. We
    are all taught in school to use the left side of
    the brain.

11
Integrating the Hemispheres
  • Rob deals with both hemispheres first with the
    right side, dismissing negative thought patterns
    that control behavior thru the subconscious mind,
    and then with the left side teaching principals
    and techniques that are basic to sound business
    practices. Balance is the key to ones own
    success.

12
Objective
  • Create a superior education team
  • A superior product without superior delivery
    will not retain its value.
  • Platform Educators may be able to follow the
    direction of the manufacturers designated
    leadership as it applies to displaying the key
    points of a product, but this does not insure
    that they understand how to get the best
    results from their teaching experience. Therefore
    we aim to deliver a comprehensive training
    exercise designed exclusively for Empire Beauty
    Schools Professional Educators and to enhance the
    quality, image and delivery of the Education
    Departments goals. The training is structured to
    develop understanding and confidence in the
    Senior Instructors and Support education teams,
    and sales staff, while evaluating the current
    position of each educators ability to deliver.

13
The Anatomy of Thought
  • No two people assimilate information the same.
    Brains interpret information individually. You
    have 90 seconds to win an audience and 10 seconds
    to lose one. First impressions last the longest,
    so the point of introduction must be visually and
    literally strong. When an artists presence does
    not command attention, his or her control and
    projection can sustain the moment. The key to
    deliver information free of emotion and concise
    to the point. When an audience can identify an
    artists emotion, the artists sometimes loses
    control by exposing. When emotions
    rise.intelligence falls! Confidence is often
    mistaken for arrogance or cockiness, both are
    equal deceptions against a positive position. A
    seasoned artist understands that there are
    components to success that are a ritual for
    effective presenters.

14
Defining Human Action
  • Commitment- Until one is committed there is
    hesitancy the chance to drawback always
    ineffectiveness.
  • Fear- is a form of safety net for humans, so is
    love, when displayed properly. It is safe to be
    vulnerable as long as you retain control.
  • Time- is the essence of all things, it can never
    be replaced.
  • Courage is every champions fuel.
  • Intimacy- In-to-me-see
  • This action allows you to open up, connect with
    your audience and allow them to tune into you as
    they witness your exchange into them. You can
    touch people whenever you can open them up.
  • Listening is a developed art, thought is a
    creative (or building process.)
  • Love- The greatest form of service
  • Truth- The foundation of trust

15
Words to live by
  • Participation- The interaction of expressing or
    exchanging thoughts, how many people are willing
    to participate 100?
  • Ego is the vision of fear behind confidencereal
    power never has to announce itself, and is always
    calm.
  • Thought organization is planning. A primary
    thought is generally clear, direct and to the
    point. A secondary thought is the illusion to the
    point. No is just one word closer to yes.
  • Execution is the reaction and follow up to
    thought
  • Positive thought produces positive action.

16
Truth in Business Communication
  • Alike
  • Energies
  • Attract

17
Processing
  • Communicating is a form of process based on the
    exchange of energy. What a person retains is
    based on the way it was presented to them.
  • 55 of presentation is visual
  • 38 of presentation is tone
  • 7 of presentation is data
  • ------------------------------------
  • 100
  • The Exercise
  • Retaining information is a
    routine based on lifestyle
  • Identify two groups and label them planners
    and executors
  • Communicate to each group there comfort zone
  • Divide The Ps and Es by facing them one in
    front of the other knee to knee.
  • The executors will say to the planners
    Something I would like for you to know about me
    is
  • The planners may only say, Thank you while
    the executor goes on for two minutes, then the
    planners repeat the cycle, and go on for two
    minutes.
  • After 5 minutes playback the information shared
    between the two to see how much was retained



18
Challenge Management
  • Integrity is the platform for trust. Every artist
    must be trustworthy. So every artist must know
    thy self first. Argument A total waste of
    energy. Misunderstanding of where the opposite
    opinion is based from, verbal confrontation. When
    an artist lacks knowledge of self, clearly he or
    she becomes attractive to the argument. He or she
    then loses the trust of their audience and the
    product suffers loss of the sale. Regardless to
    the delivery of the products information, the
    purpose of marketing it to create sales, its easy
    to get off track when you spend more time selling
    your belief than you do the product while serving
    a manufacturer.
  • Listen, Create, Sell
  • 5 Things I MUST KNOW
  • MYSELF
  • MY PARTNER
  • My GOAL
  • My AUDIENCE
  • My PRODUCT

19
Who are you? Life isnt about finding yourself.
Life is about creating yourself
  • A team of high performance technical educators.
  • Driven, punctual industry recognized
    hairstylists /educators.
  • The Empire Education Group.
  • What is your internal state?
  • What is your external state?
  • Do you have partners?
  • Do you know your partner?
  • Is there Mutual Respect between you and your
    partner?
  • Do you value and Acknowledge each others
  • Contributions, talents, and specialties
  • Do you motivate one another?
  • To be committed, to be accountable, and
    progressive

20
Why are you here?
  • To learn state of the art presentation techniques
    for modern stylist.
  • To acquire the speaking technology to deliver the
    Empire message in a clean, professional, and
    forward manner.
  • To actively participate 100 percent toward
    building a new foundation for education within
    the Empire education group family.

21
What are the elements of a performance?
  • Opening
  • Connection to an audience
  • Demonstration
  • Review
  • Closing
  • The best of platform educators and public
    speakers have amazing acting skills.
  • Prepare
  • Relax
  • Focus
  • Deliver
  • Drive the sale, a proposal should always have 6
    versions of delivery

22
TRUTH
  • It is heartening to realize that although we may
    crave comfort and routine, we nourish the souls
    growth primarily through what is hard. As Darwin
    saw it, its not the strongest of the species
    that survives, nor the most intelligent, but
    those who are most responsive to change.

23
7 steps in planning a basic lesson
  • Preparing for an event with 30 attendees or less
  • Anticipatory Set (orientation with the attendees,
    speak, and greet session, not longer than 20
    minutes.)
  • The lesson objective and its purpose Explain to
    the attendees what you plan to accomplish. Tell
    them why the lesson is important to them.
  • Instructional Input Product knowledge (the meat
    of the presentation)
  • Modeling Showing an example as you explain and
    define, Watch me achieve this look, and I will
    share with you the technique and my thoughts
    about it.
  • Checking for understanding Questioning the total
    group for individual responses and/or group
    responses. Make sure they understand and can
    duplicate the step.
  • Guiding Practice Supervise your attendees to
    ensure that they are not practicing incorrectly.
  • Independent practice When the attendees can
    perform without major errors, discomfort or
    confusion, then they are ready to develop fluency
    and new habits without the availability of the
    educator.

24
Identifying Personalities
  • When an educator understands the personalities
    of his or her students and peers, they can better
    tailor the presentation to fit the attendees.
  • Every personality has assets, the below listed
    defines some of the fine points to each one.
  • Rebellious 1 Makes impact by going against the
    grain
  • 2 Stands out, and gets
    attention
  • 3 Great Rock Stars and Rappers
  • 4 accepts and acknowledges
    there difference
  • Dominant 1 Works best alone
  • 2 Always achieves goals
  • 3 Phenomenal in sales
  • 4 Very dependable
  • 5 Excellent Owners
  • 6 Needs to be the boss

25
Personalities
  • Intuitive 1 Imaginative, creative, full of
    ideas
  • 2 Extremely social and entertaining
  • 3 Love design, effect, and atmosphere
  • 4 Make good leaders and excellent
    communicator
  • 5 Excellent problem solver
  • 6 Inspires and Motivates
  • Supportive 1 Works well under others
    direction
  • 2 takes orders and carries
    them out effectively
  • 3 Good listeners, loyal ,
    respects upper management
  • 4 Extremely organized
  • Policy Maker 1 Pays attention to key
    directives and standards
  • 2 Consistent, persistent,
    predictable
  • 3 Diplomatic
  • 4 Can be the backbone of
    the team

26
THE RULESPRINCIPLE When there are no rules,
people make there own.
  • I will direct all communication to the speaker in
    front of the room.
  • I will be open minded and open to constructive
    criticism.
  • I will give the speaker my full attention.
  • I will speak so that all can hear me.
  • I will be clear and concise with my own
    communication.
  • I will keep any personal or confidential
    information shared during the program
    confidential.
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