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Why does globalization of popular culture cause problems?

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Title: Why does globalization of popular culture cause problems? Author: Coppell ISD Last modified by: Brandt, Robert Created Date: 11/4/2010 7:22:32 PM – PowerPoint PPT presentation

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Title: Why does globalization of popular culture cause problems?


1
Why does globalization of popular culture cause
problems?
  • Chapter 4

2
Characteristics of popular culture
  • Constantly changing
  • Based in large, heterogeneous groups of people
  • Based mainly in urban areas
  • Material goods mass-produced by machines in
    factories
  • Prevailing money economy
  • More numerous individual relationships, but less
    personal
  • Weaker family structure
  • Considerable leisure time available to most
    people
  • Police, army, and courts take the place of family
    and church in maintaining order

3
Leisure Time
4
Popular culture
  • If a single hallmark of popular culture exists,
    it is change
  • Words such as growth, progress, fad, and trend
    crop up frequently in newspapers and
    conversations
  • Some people unable to cope with fast change
  • Vast majority of people in developed countries
    belong to the popular culture

5
Popular Culture
  • If a single hallmark of popular culture exists,
    it is change
  • We profited greatly in material terms through
    this transition
  • Disadvantages become apparent as one moves toward
    the popular end of the continuum
  • We forfeited much in discarding folkways
  • Popular culture is not superior
  • We weaken both family structure and interpersonal
    relationships
  • The prominent cultural geographer has said of
    popular culture only two (things) would I
    dislike to give up inside plumbing and medical
    advances.

6
Popular Culture
  • If a single hallmark of popular culture exists,
    it is change
  • Contributions to the spread of popular culture
  • Industrialization
  • Urbanization
  • Rise of formal education
  • Resultant increase in leisure time
  • All the reasons popular culture spread caused
    folk culture to retreat

7
Problems with the Globalization of Culture
  • Often Destroys Folk Culture
  • preserves traditions as museum pieces or tourism
    gimmicks.
  • Mexican Mariachis

Swimming Pool, West Edmonton Mall, Canada
8
Muslim Women in Traditional Dress at Indoor Ski
Resort
9
Problems with the Globalization of Popular
Culture Destroys Folk Culture
  • Western Media Imperialism?
  • U.S., Britain, and Japan dominate worldwide
    media.
  • Glorified consumerism, violence, sexuality, and
    militarism?
  • U.S. (Networks and CNN) and British (BBC) news
    media provide/control the dissemination of
    information worldwide.
  • These networks are unlikely to focus or provide
    third world perspective on issues important in
    the LDCs.

10
Environmental Problems with Cultural Globalization
  • Accelerated Resource Use through Accelerated
    Consumption
  • Furs minx, lynx, jaguar, kangaroo, whale, sea
    otters (18th Century Russians) fed early fashion
    trends.
  • Consumerism evident in most Western Media
    fashions, including hip hop and rock and roll.
  • Inefficient over-consumption of Meats
    meat-eating pop cultures
  • Mineral Extraction for Machines, Plastics and
    Fuel
  • New larger housing desires and associated energy
    and water use.
  • Golf courses use valuable water and destroy
    habitat worldwide.
  • Pollution waste from fuel generation and
    discarded products, plastics, marketing and
    packaging materials

11
(No Transcript)
12
Pebble Beach, CA
13
Marlboro Man in Egypt
14
Placelessness Anywhere USA
  • Without the sign, we would not know if these were
    houses, apartments, or condos.
  • Their style is no style a sense of sameness
    pervades.
  • Nothing sets these structures apart as being in a
    particular place this is placelessness

15
Placelessness
  • James Kunstler speaks of geography of nowhere
    in describing America
  • One place become much like another, robbed of its
    geographical essence
  • Pervasive influence of a continental or worldwide
    popular culture

16
Advertising
  • Most effective device for popular culture
    diffusion
  • Commercial advertising of retail products
    bombards us visually and orally
  • Using psychology, we are sold products we do not
    need
  • Popular culture is equipped with the most potent
    devices and techniques of diffusion ever
    perfected

17
Advertising
  • Modern advertising is very place-conscious
  • Products and services are linked to popular,
    admired places
  • Example of the Marlboro Man and the
    romanticized American West
  • Remarkably such techniques work in countries as
    far away as Egypt

18
Advertising and Diffusion Sibu, Sarawak, Malaysia
  • Advertising plays a key role in the diffusion of
    popular culture.
  • Symbols are important marketing tools and
    companies aim to get instant recognition for
    their products.
  • Here a row of former Chinese shop houses has been
    renovated as a strip mall.
  • The signs are international status symbols
    meaning American.

19
Advertising and Diffusion Sibu, Sarawak, Malaysia
  • American pop culture is becoming increasingly
    popular in Asia to the dismay of many traditional
    parents.
  • How do you think these young Malaysians learn
    about American products and why are they so much
    in demand?
  • Where do you think they are manufactured?
  • What signs do you recognize?

20
International diffusion
  • Popular cultures of North America, Europe, and
    Australia have become similar and in constant
    contact
  • Americans lineup to hear touring British rock
    musicians
  • Rocky Mountain ski resorts are built in
    Alpine-Swiss architecture
  • Latest Paris fashions appear in American
    department stores
  • Fast-food franchises of McDonalds and Kentucky
    Fried Chicken diffused to Russia
  • Motel chains such as Holiday Inn took root in
    Tibet and other countries

21
Bangkok, Thailand
22
Placelessness
  • Television has become to popular culture,
    worldwide, what fire is to folk culture

23
Diffusion of TV, 19541999
  • Television has diffused widely since the 1950s,
    but some areas still have low numbers of TVs per
    population
  • Much media is still state-controlled.
  • Ten Most Censored Countries
  • North Korea
  • Myanmar (Burma)
  • Turkmenistan
  • Equatorial Guinea
  • Libya
  • Eritrea
  • Cuba
  • Uzbekistan
  • Syria
  • Belarus
  • Source The Committee to Protect Journalists.
    www.cpj.org.

24
Cyberspace
  • Perhaps the personal computer and Internet access
    have created another new type of place
  • Certain words we use imply it has a
    geographyCyberspace
  • The information superhighway connects not two
    points, but all points, creating a new sort of
    place

25
Cyberspace
  • Does cyberspace contain a geography at all?
  • Place, as understood by geographers, cannot be
    created on the net
  • Virtual places lack a cultural landscape and a
    cultural ecology
  • Human diversity is poorly portrayed in cyberspace
  • Old people, poor people, the illiterate, and the
    continent of Africa are not represented
  • On the net, users end up meeting people like
    themselves
  • The breath and spirit of place cannot exist in
    cyberspace
  • These are not real places and never can be

26
Cyberspace
  • Still, cyberspace possesses some geographical
    qualities
  • Enhances opportunities for communication over
    long distances
  • Allows access to rare data banks
  • Encourages and speeds cultural diffusion
  • The Internet helps heighten regional contrasts
  • Uneven spatial distribution of Internet
    connections creates a new way people differ

27
Internet Connections
28
Internet Connections
The Internet is diffusing today, but access
varies widely.
29
Internet Connections
The Internet is diffusing today, but access
varies widely. Some countries censor the
Internet, but this is much harder to do.
30
Video
  • http//www.pbs.org/wgbh/pages/frontline/video/flv
    /generic.html?sfrow03pe6

31
Agree of Disagree?
  • The country of Bhutan should have government
    control on TV to preserve its folk culture.
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