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MM Skills

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MM Skills Are MM developers computer scientists? Or they are artist, programmers, animators, or musicians? To produce good MM project you need diverse range of skills ... – PowerPoint PPT presentation

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Title: MM Skills


1
MM Skills
  • Are MM developers computer scientists?
  • Or they are artist, programmers, animators, or
    musicians?
  • To produce good MM project you need diverse range
    of skills detailed knowledge of computers,
    graphics, text, sound, video and animation.

2
3.Preproduction
  • The process of intelligently mapping out a
    cohesive strategy for the entire multimedia
    project, including
  • content, technical execution and marketing.
  • The Production Manager undertakes the following
    activities.
  • Development of the budget control system
  • Hiring of all specialists involved in the
    multimedia development process
  • Contracting video and audio production crews and
    recording studios
  • Equipment rental, leasing and purchasing
  • Software acquisition and installation
  • Planning the research work of the content
    specialists
  • Development of the multimedia
  • application outline
  • schedules
  • Coordination of legal aspects of production

3
The MM project team
  • MM project may requires as many as 18 roles
  • Executive producer
  • Producer/project manager
  • Creative Director/MM designer
  • Art director/visual designer
  • Artist
  • Interface designer
  • Game designer
  • Subject matter expert

4
The MM project team (2)
  • Instructional designer/training specialist
  • Script writer
  • Animator(2D/3D)
  • Sound producer
  • Music composer
  • Video producer
  • MM programmer
  • HTML coder
  • Lawyer/media acquisition
  • Marketing director

5
Executive producer
  • Ideally the executive producer arranges for
    financing and tries to keep the project on
    budget.
  • Responsible for the team performance resource
    planning
  • Product Plans and Operations

6
Producer/project manager
  • Project manager role is at the center of action
  • Responsible of the devising a vision for the
    product and the overall development
    implementation of the project
  • Follow day to day operation running meetings,
    scheduling and assigning tasks, illness, team
    dynamics
  • The glue that holds the project together

7
1. Production Manager
  • The role of the production manager in a
    multimedia production is to define, coordinate
    and facilitate the production of the multimedia
    project.
  • Characteristic of good production manager
  • Able to coordinate and facilitate the production
  • Possess knowledge of the basic principles of
    multimedia authoring
  • Skilled proposal writer
  • Good negotiator
  • Conversant with relevant legal issue
  • Good communication skill
  • Budget management skill
  • Experience in human resource and overall business
    management

8
MM designer
  • Looks at the overall content of the project (puts
    all media contents together)
  • Creates a structure for the content determine
    the design elements to support that structure
  • Decides which media are appropriate for
    presenting which pieces of content
  • Prepares the blueprint for the entire project
    content, media, and interaction

9
Art director/visual designer
  • Responsible for presenting screens that should
    present an appealing mix of color, shape, and
    type
  • Maintain visual consistency using only those
    elements that support the overall objective of
    the project

10
6. Computer Graphic Artist
  • The computer graphic artist is responsible for
    the graphic elements of the program - such as
    backgrounds, buttons, photo collages - and the
    manipulation and editing of pictures, 3-D
    objects, logos, animation, and etc.

11
Artist
  • Creates graphics interactive MM
  • Helps to show how screens would look like using
    paper pencil
  • Develops artwork and animation for the project
  • Produces an original multimedia
    mural/installation

12
Interface designer
  • Interface provides control to the people who use
    the software
  • Creates a software device that
  • organizes the MM content,
  • lets the user access or modify that content, and
  • presents the content on the screen.
  • A good interface designer will create products
    that will encourage use
  • Interface is designed from ground up not after
    all programming is done. Designer should
    visualize ideas as they are discussed

13
Game designer
  • Designs game plan and background
  • Creates the characters and environments of the
    game
  • Determines choices for characters
  • Designs game levels strategies

14
Subject matter expert
  • The most import skill of the subject matter
    expert is knowledge of the subject. This
    knowledge could come from formal academic
    training or work experience.
  • This expert will advise the project designer on
    the nature and/organization of the product
    content.
  • The expert is also responsible for validating and
    evaluating the content of the product, which may
    be accomplished in stages
  • Provides access to source materials and reference
    items such as books, articles, videotapes, and
    static art

15
Instructional designer/training specialist
  • Instructional designers identify instructional
    goals, conduct goal analyses, write learning
    outcomes, develop test items, write product
    documentation and identify skill levels.
  • Conducts high-level analysis of training needs
  • Specifies learning objectives, selects
    interactive exercises, and creates evaluation
    questions.
  • Supervises the formative and summative
    evaluations.
  • Instructional designers usually have a formal
    undergraduate and or graduate degree in
    instructional design.

16
Script writer
  • Working after an instructional designer has
    created an outline, a writer creates and revises
    the script that actually dictates what words,
    images, video, and audio elements that are
    presented to the audience.
  • The writer works with the artists and programmers
    to ensure that what is envisioned can actually be
    implemented within the time, budget, and
    technology constraints.
  • It is his responsibility to apply navigation
    directions to the scripts, add notes indicating
    any special functions, links, or other software
    behaviors, and create alternate items, if
    necessary.
  • An effective writer has Good communication
    skills. A writing style that is concise, direct,
    and engaging. Creativity to increase learner
    engagement.

17
Animator(2D/3D)
  • Responsible for character animation, lighting MM
    environment, and special effects
  • Integration with Other MM objects
  • Deciding on animation methods and keeping
    animation fresh

18
Sound producer
  • Oversee the pre-production, production, and
    post-production of video and audio elements.
  • Pre-production includes the selection and
    preparation of shooting locations and set up of
    equipment
  • Production encompasses the creation of raw
    audio/video content and
  • Post-production primarily refers to the editing
    and refinement of content to a desired duration
    and quality.
  • Industry experience is particularly desired for
    these team members.

19
Music composer (audio specialist)
  • Quality of audio elements can make or brake a MM
    project
  • Audio specialist makes MM projects come alive
  • They design and producing music and sound effects
  • Responsible for scheduling recording sessions
    editing recorded material

20
Video producer
  • Responsible for videographers, lightening
    designers, and actors
  • Skilled with managing all phases of productions
  • Must be familiar with the tools techniques used
    for digital editing

21
MM programmer
  • The programmer prepares software code and/or
    works with development tools to integrate content
    and procedures into a multimedia product.
  • The programmer will combine a project storyboard
    and content to build a product by using a
    multimedia-authoring package.
  • Critical skills for the programmer to possess
    include analysis, ability to work with software
    and authoring tools, and the ability to be a team
    player.
  • Programmers often have skills in a number of
    authoring environments and/or programming
    language. 

22
HTML coder
  • Web site producer familiar with HTML coding of
    tables, frames, and forms.
  • Responsible for maintaining/updating site content
    and developing new site features

23
Lawyer/media acquisition
  • The Copywriter prepares and reviews text content
    for the multimedia project.
  • They work with a subject matter expert and
    designer to capture critical information and a
    style of delivery.
  • The copywriter must understand the vocabulary
    constraints of the audience and be able to
    translate complex ideas into words or stories
    that are appropriate to the audience.
  • The copywriter may have backgrounds in
    journalism, education, or even be the subject
    matter expert that has writing skills.

24
Marketing director
  • How to approach consumers who would buy the MM
    product
  • Plans and executes advertising methods

25
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26
MM Production Team
  • Production Manager
  • Content Specialist
  • Script Writer
  • Text Editor
  • Multimedia Architect (or Program Authoring
    Specialist)
  • Computer Graphic Artist
  • Audio Video Specialist
  • Computer Programmer

27
2. Content Specialist
  • Responsible for performing all necessary research
    concerning the content of the proposed
    application.
  • Program content can be described as
  • The specific information, data, graphics
  • Facts to be presented through the multimedia
    production.

28
3. Script Writer
  • Video and film scripts present a linear sequence
    of events.
  • In multimedia production, the medium has the
    capability of presenting events in a non-linear
    fashion by branching in different directions and
    establishing linkages between different sections
    or components of the program.
  • The scriptwriter of a multimedia production needs
    to visualize this almost three-dimensional
    environment and integration of virtual reality
    into the product.

29
4. Text Editor
  • The content of a multimedia production, like a
    book or a film, needs to flow in a logical
    fashion and the text must be structurally and
    grammatically correct.
  • Text and narration will be integrated as part of
    the application and the development of
    documentation for the application must be
    considered.
  • All of the text related elements need to be
    revised by the text editor.

30
5. MM Architect
  • The multimedia architect is the team member
    responsible for integrating all the multimedia
    elements (graphics, text, audio, music, video,
    photos and animation) by using an authoring
    program.

31
7. Audio Video Specialist
  • The audio specialist is responsible for recording
    and editing narration selecting, recording or
    editing sound effects recording and editing
    music.
  • The video specialist is responsible for video
    capturing, editing and digitizing.

32
8. Computer Programmers
  • The task of the computer programmer in a
    multimedia development team is the programming of
    code lines or scripts in the authoring language.
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