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Trends in Enterprise Backup and Archiving


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Title: Trends in Enterprise Backup and Archiving

Trends in Enterprise Backup and Archiving
  • Simon Robinson, Research Vice President

Company Overview
  • One company with 3 operating divisions
  • Syndicated research, advisory, professional
    services, datacenter certification, and events
  • Global focus
  • 200 staff
  • 1,300 client organizations enterprises,
    vendors, service providers, and investment firms
  • Organic and growth through acquisition

Unique combination of research, analysis data
Emerging tech market segment focus
Daily qualitative quantitative insight
Analyst advisory Go-to-market support
Global events
Upcoming 451 Research Event HCTS-Europe 2013
Join us in London at the premier event for
executives in the hosting, cloud computing,
datacenter, and Internet infrastructure sectors.
Expert Insight and Analysis from 451 Research and
Uptime Institute Two-day, dual-track format will
include content, insight and expertise from our
team of 451 Research analysts and the datacenter
experts from Uptime Institute, a division of The
451 Group.
451 Research Storage Practice
Simon Robinson Research Vice President, Storage
and Information Management (London)
Marco Coulter Research Director, Storage
TheInfoPro (New York)
Tim Stammers Senior Analyst, Primary Storage and
Flash (New York)
Dave Simpson Senior Analyst, Data protection and
DR (Los Angeles)
  • Context an era of disruption
  • The role of backup in IT transformation
  • The role of archive in IT transformation
  • Market Landscape overview
  • Emerging and future trends

We are living through an era of disruption
1. Enormous pressure on IT to do more with less
2. Movement to IT-as-a-Service
3. Major shifts in end-user computing
4. Secular changes in IT supplier market
Evolution of backup/recovery
  • The last decade has seen transformation of backup
  • Backup was broken, until dedupe came along, then
  • Deduplication tech made disk-based backup viable
  • Massively reduced reliance on tape-only backup
  • IT depts better equipped to meet backup window
  • Recovery times improved
  • Overall backup process become more efficient

But there are still plenty of issues in Backup
and Recovery
  • Challenges
  • Backup viewed as an insurance policy in
    austerity era
  • More data, more devices, less time to backup
  • Backup infrastructure more fragmented, complex,
    than ever!
  • Virtualization changes everything!
  • Impact of BYOD an emerging (and hot) issue
  • Opportunity
  • Its time for a fresh approach transforming
    backup/recovery can help transform the business
  • Evolve backup/recovery from a cost center to a
    value center
  • Move to more integrated backup/recovery strategy

What enterprises are telling us?
  • Dealing with data growth
  • I call it data hoarding. People don't know what
    to keep, what to get rid of, what to archive, so
    they just keep everything. It's not the money for
    the raw storage, it's the backup costs, from a
    time, protection, restoring perspective.
  • Rationalizing/eliminating tape
  • At remote sites we have a server with a tape
    drive in it, and that's where the backups occur.
    I've been charged with eliminating tape.
  • We are eliminating tape going to disk-to-disk
    by next year.
  • Improving the backup/recovery process
  • We do a good job on backups, recovery still
    takes too long.
  • Trying to cut our costs around DR and backup.
    Too many tools.

Poor data copy management exacerbates capacity
  • What projects, technologies or initiatives are
    most responsible for growth in your networked
    storage? (Please choose up to three).

Source Storage Wave 16, 1H 12 n255. Note
that due to multiple responses per interview,
totals may exceed 100.
Backup Redesign is a key initiative for
  • What are your top storage initiatives?

Source Storage Wave 16, 1H 12 n253. Note
that due to multiple responses per interview,
totals may exceed 100.
Top Ten Storage Initiatives
  • What are your top storage initiatives?

7 out of 10 directly impact the backup and
archive environment!
Source Storage Wave 16, 1H 12 n253. Note
that due to multiple responses per interview,
totals may exceed 100.
Top Backup Pains
  • What are your top backup pains?

Other Pains Cited Other Pains Cited
Extreme DB Sizes Old Equipment
Failed Backups Poor Reporting
NDMP Recovery
Network Bandwidth Risk of Failed Recovery
No MySQL Agent Software Install
None Time to Complete
Source Storage Wave 16, 1H 12 n29. Note
that due to multiple responses per interview,
total may exceed 100.
Backup Dedupe is RED Hot!
Storage Technology Heat Index Rank 2
Source Storage Wave 16, 1H 12 1H '09, n300
2H '09, n241 1H '10, n241 1H '11, n53 1H
'12, n250.
What types of data can be deduped?
  • What production applications are you applying
    online deduplication to? (select all that apply)

Source Storage Wave 16, 1H 12 n20. Note
that due to multiple responses per interview,
total may exceed 100.
Enterprises are spending more on deduplication
  • What will be your spending trend for this
    technology in 2012 vs. 2011?

Source Storage Wave 16, 1H 12 Mobile Device
Backup and/or Data Protection, n38 Backup Data
Reduction/Deduplication, n208 Virtual Tape
Libraries (VTL), n124 Replication/Remote
Mirroring, n203 Server Backup, n239 Data
Encryption, n75 Tape Encryption, n98.
Transforming Archiving
  • Challenges
  • Not viewed as a must have a nice to have
    insurance policy
  • More data more risk
  • Growing GRC burden
  • Enterprises still treat backup and archive as the
    same thing
  • Businesses dont manage information, they manage
  • Is keep everything forever a viable strategy?

(No Transcript)
What enterprises are telling us Archiving
  • Regulatory compliance is requiring a great
    amount of data backed up and archived.
  • We are basically saving everything. We have no
    corporate archiving strategy, so our databases
    grow and grow.
  • We need to move stale data to lower-cost
  • It took us a year to get a storage retention
    policy in place.
  • Difficult to make a good business case for
    archiving because it's so expensive. It's
    burdensome, but financially more efficient to
    have poor archiving.

Transforming Archiving
  • Opportunity
  • Enable an information governance strategy
  • Move from reactive to pro-active
  • Shift to intelligent, unified, active archiving
  • Unburden primary storage/servers
  • Start to leverage data in new and interesting

Market Landscape
Market Landscape a market in transition
  • Backup/recovery and archive market is highly
    populated and fragmented
  • Continues to consolidate
  • New startups and emerging players driving
  • Some incumbents are under major pressure
  • EMC is a leading in-use/in-plan vendor in key
    areas (eg dedupe)

EMC dominates storage Heat Index
Heat Rank Technology Lead in Plan 2nd in Plan Lead in Use 2nd in Use
1 Automated Tiering EMC IBM EMC Dell
2 Backup Data Reduction/Deduplication EMC Symantec EMC NetApp
3 Solid-state in Hybrid Arrays EMC IBM EMC NetApp
4 Solid-state in Servers Fusion-io HP Fusion-io IBM
5 FCoE EMC QLogic Cisco EMC
6 10Gbps Ethernet (Used for Storage) Cisco EMC Cisco NetApp
7 Primary Data Reduction/Deduplication EMC NetApp NetApp EMC
7 8Gbps Fibre Channel EMC QLogic Brocade EMC
7 On-premise Cloud Storage Services EMC VMware EMC NetApp Homegrown
10 Converged Infrastructure VCE EMC VCE Cisco
Technology Heat Index Is a measure of market
opportunity. The Technology Heat Index gauges
user demand for a technology based on two
factors 1) how likely organizations are to start
using a technology for the first time, and 2) the
size of an organizations budget for the
particular IT sector. The more likely a
technology is to be implemented in the near-term,
the higher score it receives.
Source Storage Wave 16, 1H 12 n167 to 184.
EMC leads in-use/in-plan for dedupe
Other Vendors Mentioned Other Vendors Mentioned
AppAssure Fujitsu
Code 42 Sftw HDS
Dell NEC
ExaGrid Oracle
FalconStor Veeam Sftw
Source Storage Wave 16, 1H 12 n250.
Server Backup a market in transition?
Other Vendors Mentioned Other Vendors Mentioned
eSilo Oracle
Homegrown Quest Sftw
Innovation Data Processing Veeam Sftw
Microsoft VMware
Open Source
Source Storage Wave 16, 1H 12 n251.
Impact of virtualization on backup?
  • Use of Different Vendor/Product
  • Vendors

  • Are you making a different vendor/product choice
    for the first step in protecting VM?
  • If so, which vendor?

Source Storage Wave 16, 1H 12 Left Chart,
n52 Right Chart, n15 (94 of those respondents
that said yes).
Exciting Vendors
  • Which vendors do you think have the most exciting
    storage products or services?

Other Exciting Vendors Mentioned Other Exciting Vendors Mentioned Other Exciting Vendors Mentioned
Avere Sys Nasuni Red Hat
CommVault NEC Scale Computing
Coraid Nexenta StorSimple
DataCore Nexsan Symantec
DataDirect Ntwks Nimble Storage Tegile
Emerson Nimbus Data Texas Memory Sys
ExaGrid Nirvanix VCE
F5 Ntwks Nutanix Virtual Instruments
FalconStor Oracle VMware
Fusion-io Panzura WhipTail
Gridiron Sys Pure Storage XIO
Infortrend Quantum Xsigo Sys
Source Storage Wave 16, 1H 12 n203. Note
that due to multiple responses per interview,
totals may exceed 100.
Exciting Backup Products
  • What are the most exciting backup products on the

Source Storage Wave 16, 1H 12 n20. Note
that due to multiple responses per interview,
total may exceed 100.
Future trends in Backup/Recovery and Archive
  • Backup/Recovery
  • Becoming more VM aware
  • Greater use of snapshot technologies how
    integrate with backup?
  • Consolidation of physical and virtual backup
  • Impact of Flash and infrastructure convergence on
  • Increased penetration of hybrid cloud backup,
    especially among SMEs
  • Mobile device backup becoming a top-of-mind issue
    for CIOs
  • Archiving
  • A good archiving strategy is simply a good
    business practice
  • Shift towards holistic Information Governance
  • Can these Big Data repositories be leveraged
    for other purposes?

Thank you. Questions? Simon.robinson_at_451research
.com _at_simonrob451