T h e I m p o r t a n c e a n d P u r p o s e o f T r a d e F a i r s , F o r e c a s t i n g a n d T r e n d s I n T e x t i l e s - PowerPoint PPT Presentation

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T h e I m p o r t a n c e a n d P u r p o s e o f T r a d e F a i r s , F o r e c a s t i n g a n d T r e n d s I n T e x t i l e s


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Title: T h e I m p o r t a n c e a n d P u r p o s e o f T r a d e F a i r s , F o r e c a s t i n g a n d T r e n d s I n T e x t i l e s


T h e I m p o r t a n c e a n d P u r p o
s e o f T r a d e F a i r s , F o r
e c a s t i n g a n d T r e n d s I n
T e x t i l e s
We are going to look at how, why, where, what,
when and who makes fashion
Trend forecasting is all about being
inspirational and innovative. Research is done
into tracking trends globally and looking into
consumer behaviour. These are all translated
into future concepts.
Trend forecasters are a small group of people
from a variety of creative backgrounds. They are
conceptual thinkers, fine artists, philosophers,
product designers, textile artists,
photographers, researchers, anthropologists, art
historians, architects, marketers, specialists in
technology and people with a holistic and
intuitive approach to the future.
Forecasting is a highly intricate complex
process. The idea is to interpret information
and communicate it clearly through a combining
of text and visuals. To express thoughts and
philosophies in strong visuals with colours,
materials, surfaces and shapes.
Every design company in Europe and the United
States of America uses trend forecasting services
to gather vital trend information. Textile View
is one of the leading international trend
magazines that show colour and design
predictions. Yarns, woven, printed and knitted
fabrics for the three following seasons are shown
in the form of trend collages, sketched, photos
and concise explanations. This information is
complemented by examples of important trend
setting styling ideas for the ready-to-wear
industry as well as themes and designs for home
textiles. It is an inspirational journal showing
professional high quality information and a
comprehensive view of fashion developments,
including lifestyle reports, artistic trends,
interior design tendencies and information about
the international art and design world.
Forecasters and trend books are sold at
International Trade shows and work 18 months in
advance of the seasons. Designers and
manufactures pay a lot of attention to the
forecasts as these will dictate what will be hot
and what will not. Pantone colour palates are
then put together by colour forecasting services.
Designer and manufactures invest thousands of
pounds in these as they help achieve improved
sales, increased profits and greater market
Textile trade shows are a vital link for
designers, manufacturers and industry to gather
new ideas and gain growth. They provide platforms
to show the latest developments in fibres,
fabrics and yarn technologies. Trade shows are
international affairs and bring together everyone
in the textile industry to foster textile
research and innovation in design.
The most famous of these is Premier Vision
held in Paris twice a year for the Spring/Summer
collections and the Autumn/Winter collections.
The trade show is made up of five salons
  • Paris Pole Mode offering diverse, creative
    yarns and fabric accessories for more than 40,000
    professionals from the clothing trade
  • Premier Vision holding all the key trends and
    predictions for the coming 18 months
  • Expofil specialising in new fibres and yarns on
    offer worldwide
  • ModAmount putting the new creations of
    functional and decorative accessories on the
  • Indigo where fashion professionals meet
    designers from all over the world to showcase
    100,000 of new designs

The internet is now a major source of trend
information for designers. www.wgsn.com, the
Worth Global Style Network, is an online
business-to-business news and information service
for the fashion and style industry.
Unfortunately it requires a membership fee, but
students studying fashion and textiles at
University can often have access to it through
their course.
It is a fast-moving up-to-date resource on
everything that trend has to offer. It is a
global project that provides the latest access to
catwalks, trend analysis, retail reports and
industry resources all at the touch of a button.
This is crucial in the fickle world of fashion.
A product cycle is the way that designers and
manufacturers identify how well a particular
product is doing and decide when to replace it
F a d The hotpants of the 1970s. Fad cycles
catch on well and peak quickly C l a s s i
c The little black dress. Classic fashion is
practical, easy to wear and always in
style S t a n d a r d The mini skirt. An
example of a standard fashion cycle that
lasts about two years
F a d o r F u n k y ?
Fashion fads come and go, they are always short
lived and often remembered. In 1964 the New York
and LA disco scene was in. Thigh-high skirts
and bright calf-level Go-Go boots with a broad
heel were the thing to wear. They originated
from the Parisian collection of Andre Courreges,
and that year his collection overshadowed many
seasoned designers like Coco Chanel. It was the
year that Nancy Sinatra topped music charts with
her smash hit These Boots Are Made For Walking.
The record sold almost four million copies and
she will always be remembered alongside the
go-go boots fashion. By the spring of 1965,
go-go boots began to fall out of fashion with
designers showing shorter skirts and higher
C l a s s i c Having lasting significance or
worth enduring
Classic is a fashion style. It comes from a
simple, chic and impeccably dressed wardrobe of
key pieces. Think Jackie Kennedy or Catherine
Deneuve. The classics are something that never
go out of style and you can go anywhere in. It
is usually pieces that are well made, of good
quality fabrics, that fit well. Fabrics tend to
be lightweight wool, gabardine, silk, cotton,
linen, cashmere and textured microfibres.
Tailored pieces often cost more money but can
last for years and sit well on the wearer. The
advantages of classic clothes are that they last
longer and can be adapted and updated with
accessories such as scarf's, necklaces, belts and
  • Little Black Dress
  • Three-Piece Suit
  • Navy Blazer
  • White Shirt
  • Khaki Slacks
  • Cashmere Sweater
  • Jeans
  • Trench Coat

S t a n d a r d
A standard fashion cycle generally lasts two
years. It normally passes through four stages.
From the time that a style leader buys a new
exclusive design, through to the style follower
who buys into the look when it becomes better
known, simpler and costs less. Then the average
consumer buys it when the style is readily
available, simpler still and lower cost. Finally
the decline laggards will buy the style in the
sales when the popularity has passed its peak.
I n f l u e n c e s
C o u t u r e High fashion, Catwalk C u l t u
r a l Youth Intelligence, Cultural Identity P
o l i t i c a l War, Peace, Conservative,
Communist M e d i a Celebrities, Fashion
Icons, Movies, Music
F a s h i o n C o u t u r e
Haute couture (French for 'high sewing') is a
common term for high fashion as produced in Paris
and imitated in other fashion capitals such as
New York, London, and Milan. Sometimes it is used
only to refer to French fashion at other times
it refers to any unique stylish design made to
order for wealthy and high-status clients.
prêt-à-porter (French for ready to wear) Every
haute couture house also markets prêt-à-porter
collections, which typically deliver a higher
return on investment than their custom clothing.
Failing revenues have forced a few couture houses
to abandon their less profitable couture division
and concentrate solely on the less prestigious
prêt-à-porter, perfumes, licensing and
M e d i a
As seen on any best dressed list, stars of
stage and screen know the need for stylist's and
designer expertise in order to look their best.
Designers often get famous celebrity's to wear
their latest collections as PR and marketing
strategies. Along with red carpet nights, famous
faces also adorn the pages of magazines, for
example Sarah Jessica Parker for Gap and, more
recently, Madonna for Versace.
P o l i t i c a l I n f l u e n c e
Politics plays and important role in the
influence of fashion and can be seen through the
ages to reflect the feeling of the times. The
abolition of corsets championed by the
suffragette movement and pioneered as far back as
1906 by the designer Paul Poiret. The freedom
enhanced shortening of skirts for the flapper
look of the 1920s. The New Look from Christian
Dior in 1947 was a backlash from the Second World
Wars stringency and rationing. It was defined
by generous use of luxurious fabrics, a
wasp-waisted silhouette and widely flared
skirts. You only have to look at the recent
fashion for camouflage prints and military wear
to connect, (as it has been attributed in the
press) to the current climate of war.
C u l t u r a l S t r e e t F a s h i o n
Fashion is very fickle, especially in the teen
market. Youth intelligence is a big growth area
for fashion and there is an entire
trend-prediction service devoted to this area of
the apparel industry. As this market is very
fast moving, companies like Abercrombie and Fitch
employ young cool hunters to figure out what is
going to be the next big thing. They hang out
in Ibiza, go to Glastonbury, and generally have a
cool time while checking out all the latest
street trends and predicting what will be up and
coming street trends.
Cool Hunter Lee Actually it's a triangle. At
the top of the triangle there's the innovator,
which is like two to three percent of the
population. Underneath them is the trend-setter,
which we would say is about 17 percent. And what
they do is they pick up on ideas that the
innovators are doing and they kind of claim them
as their own. Underneath them is an early
adopter, which is questionable exactly what their
percentage is, but they kind of are the layer
above mainstream, which is about 80 percent. And
what they do is they take what the trend-setter
is doing and they make it palatable for mass
consumption. They take it, they tweak it, they
make it more acceptable, and that's when the mass
consumer picks up on it and runs with it and then
it actually kills it.
Notes Chavs Burberry Kate Moss Armani
Classic Red carpet appeal Street fashion
Punks Vivienne Westwood New Technologies
fabrics dictate fashion Lycra polar fleece
gore-tex - neoprene Changing lifestyles loose
fitting and comfort clothes Tommy Hilfiger
baggy street wear jeans track suits

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