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UC Berkeley Campus Recruiting Presentation


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Title: UC Berkeley Campus Recruiting Presentation

Caesars Entertainment Corporation
  • UC Berkeley Campus Recruiting Presentation

About Us
Ruben Sigala
  • Ruben Sigala is currently the Senior Vice
    President of Enterprise Analytics for Caesars
    Entertainment Corporation. His organization
    provides analytical coverage across all
    functional units of the business for every
    property in the Enterprise. Operating departments
    within the organization include Marketing
    Analytics, Finance and Capital Planning, Gaming
    Analytics, Revenue Management, Hospitality/Ops/Lab
    or Analytics, Data Logistics and Business
    Intelligence, and On Property Support. He has
    worked at Caesars Entertainment since August 2005
    and has held various roles in Revenue Management,
    Business Intelligence, Planning and Analysis, and
    Business Strategy. Prior to working at Caesars,
    he worked for Princess Cruises within their
    Analytics organization and as a consultant in
    Ernst and Young's National Cash Management
    Practice. Ruben has an MBA from Harvard Business
    School and a B.S. in Finance/Business
    Administration from the University of Kansas.

Gene Lee
Gene Lee is Enterprise Director of Business
Intelligence Advanced Analytics. He graduated
from UC Berkeley with a degree in Applied Math
with a Computer Science concentration. He
received his MBA from the Yale School of
Management with concentrations in Strategy and
Operations. He started his career with Caesars
in 2011 and leads the team that leverages
statistics to solve problems in Revenue
Management, Gaming, Marketing and Finance. Prior
to working at Caesars, he was a Software Engineer
at MyEvents.com, Industrial Engineer at UPS and
Director at Sears Holdings where he was
accountable for pricing models that covered over
100,000 SKUs in over 3,000 locations that
impacted over 10B in annualized revenue.
  • Caesars Entertainment
  • Enterprise Analytics Overview
  • Bright Future

CET is the Largest Gaming Company in the World
South Africa
We operate 53 casinos in 7 countries, 4
continents today And are well-positioned to
capture newly opening markets 1 in 4 US adults
have a Total Rewards card
A Portfolio of Winning Brands
Service Profit Chain at Caesars Entertainment
Steadfast Commitment to Integrity
  • Our Code of Commitment guides our actions and
  • To our GUESTS to promote responsible gaming
  • To our EMPLOYEES to treat them with respect and
    provide opportunities to build satisfying careers
  • To our COMMUNITIES to make them vibrant places to
    live and work, and to market responsibly

External Recognition Validation
100 Top MBA Employers
  • Caesars Entertainment
  • Enterprise Analytics Overview
  • Bright Future

Why Analytics is a Good Career Choice
Analytic talent shortage across all industries
  • Growing Big Data trends require analytic tools
    to derive value
  • Job security as shortage of analytic talent
    increases over the next few years
  • Disconnect in job market between academic and
    real-world analytic expertise
  • Use of Big Data will become a key basis of
    competitive advantage for individual firms

Why Caesars Analytics is Best in Class
Talent, data, tools and commitment from our CEO
  • The Caesars Entertainments analytics team is
    the most talent-rich and data-driven group we
    have ever worked with. Combining that analytics
    talent with your unusually rich data, Caesars
    Entertainment is very enviably situated.
  • - Steve Levitt, author Freakonomics and
  • I dont want to act on hunches or on intuition,
    I want to gather evidence and think through a
    problem rigorously. That has served the company
    very well, not only in terms of good decisions,
    but also in avoiding situations where it was wise
    not to act.
  • - Gary Loveman, CEO Caesars Entertainment

What does Enterprise Analytics do?
  • Drive innovation and implementation into the
    operations to deliver best in class analytics
    across the enterprise
  • Improve the breadth and depth of skills across
    the enterprise, and ensure that the best
    resources are applied to the biggest
  • Increase efficiency, streamline processes, reduce
    expense, and grow revenues
  • Attract develop and maintain world class talent
  • Create a steady stream of leaders that become
    integrated into key roles across enterprise

How Enterprise Analytics is Organized
Enterprise Analytics
Business Intelligence / Data Logistics
Revenue Mgmt Gaming
Hospitality, Operations, VIP Marketing Labor
On Property
  • Over 160 analytic professionals within Enterprise
  • Diverse educational backgrounds (BA, MA, MS, MBA,
  • Wide range of tenure (from new hire to over 33
    years with company)
  • Cross-functional sub-committees (Social,
    Training, New-Hire, Intranet, Recruiting,
  • Based in Las Vegas

Why you should join
  • No other organization in the industry can offer a
    broader platform for analytical skills and career
  • Regular insight and participation in the biggest,
    most strategic analytical exercises occurring
    across the Enterprise
  • Improved training and visibility into leading
    practices / development opportunities
  • Flexibility in staffing across functional/property
  • Ability to work next to the best and the
  • Broad career opportunities for all employees
  • Take part in joining a world-class organization

Launch Your Career
Professional opportunity is abundant at Caesars
Entertainment these 3 individuals found
different paths to success through Analytics
Director of Food and Beverage HIFOB
VP of Finance Western Division
AGM / VP Finance Harrahs New Orleans
Senior Financial Analyst, PA Las Vegas Region
Director PA Las Vegas Region
Director PA Harrahs Atlantic City
Career Progression
Pit Clerk, Table Games Rio Las Vegas
Sr. Finance Analyst Corporate
Sr. Financial Analyst Corporate
Eric Hession Treasurer CET Cornell
University Duke University
Dan Nita Regional President Clemson
University New York University
Kevin Winters VP of Hospitality, Casino Marketing
and Labor Analytics University of Nevada, Las
  • Caesars Entertainment
  • Enterprise Analytics Overview
  • Bright Future

Cleveland, Cincinnati, Baltimore New Developments
Newly legalized market opportunities are enabling
Caesars to build properties in Cleveland,
Cincinnati, and Baltimore
Downtown Cleveland Ohio
Cincinnati set to open in 2013
Baltimore set to open in 2014
Project Linq - The High Roller
The High Roller, a 167.6 meter tall observation
wheel, will offer some amazing views of the Las
Vegas Strip. The High Roller will serve as one of
the key attractions of The Linq, a massive, 500
million dollar entertainment complex. Project
Linq will capture greater non-gaming spend in Las
Vegas and is expected to open in 2013.
The Las Vegas Observation Wheel
Nobu Hotel
Nobu Hotel, Las Vegas first boutique hotel on
the strip, designed to attract loyalty from
lucrative customer segment . It offers zen-like,
upscale luxury, comfortable and friendly
atmosphere with its hotel, restaurant and lounge.
Nobu Hotel is expected to open in Q4 2012.
Long Mu Bay
Caesars will bring expertise in luxury operations
and development to compliment the vision of
GuoXin to make Caesars Palace Longmu Bay the
premier destination resort in China and the
world. This 61-acre site will offer 800 luxury
resort-styled rooms, suites and villas and is
nestled between green mountains and sunsets with
a 5.1-kilometer shoreline that represents the
only west-facing beach in China.
Caesars Interactive
Formed in 2009, Caesars Interactive Entertainment
(CIE) is a majority owned subsidiary of Caesars
and a diversified interactive gaming company
focused on casual social/mobile applications and
real money poker and other casino games worldwide
9 billion US poker market on horizon
The 1 slot app on iOS, Android, and Facebook
Pokers 1 brand and the richest prize tournament
in all of sports
Social Mobile Gaming
Real Money Gaming
Real Money Gaming
World Series of Poker
  • CIE is a leader in casino style games across
    mobile and social networks worldwide
  • Playtika was acquired in 2011.
  • Playtika has the leading slots application
    (Slotomania) on Facebook and over 10 million
    monthly active users across all social and mobile
  • Slotomania is currently a top 10 grossing game on
    the iPhone, iPad, and Android
  • Online gaming sites that carry the World Series
    of Poker or Caesars brand are active in the
    United Kingdom, France and Italy
  • Momentum is growing for the legalization of
    internet poker in the US
  • Nevada and Delaware have already passed
    legislation with other states expected to follow
  • Integration with Total Rewards provides an
    opportunity to increase distribution and extend
    loyalty to the Internet
  • Established in 1970, WSOP is the richest and most
    prestigious poker tournament in the world
  • Over 222MM awarded in prize money in 2012
  • 2011 WSOP Europe event in Cannes, France
    largest prize pool in Europe
  • Two special live presentations on ESPN planned in
    2012 with every hand of the Main Event broadcast

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