1
 Communications- Excellence to Success
Innovations to drive Dynamics of Indian Telecom
and ICT Sector

• Keynote Presentation
• By
• NK Goyal, President CMAI
• Chairman Emeritus, TEMA. Vice Chairman ITU APT
• Chairman, ITPS Dubai
• Member, Governing Board Telecom Equipment and
  Services
• Export Promotion Council (Govt. of India)
• At
• GL Bajaj Institute of Management Research
• 11th March, 2013
• www.cmai.asia, www.cmaievents.com

2
Two Topics Today

• Communications- Excellence in Life
• Innovations in ICT Sector
• www.cmai.asia

3
My Personal View

• Can I say WORLD IS A CONFUSED PLACE TODAY and in
  State of CHAOS
• Systems, definitions we are now made to follow
  were created 250 years before.
• Economy, Education, Teacher, Student, Bank,
  Democracy, Politics, Society, University,
• Love, Friendship.. ..Mere empty words, meanings
  are not same. Love most talked, most confused,
  most misunderstood
• Aspirations we have, times we are living, the way
  we live, the way we do things, Needs we have
  implicit and explicit..all are changing.
• Dichotomy Privacy Vs Openness, Social Media Vs
  Freedom Globalization Vs local development
• Art of Communications dramatically changed. From
  talk less to talk more.letters/telegrams to
  weblack of human touch..where is the hug
• PPT on laptop.... Little do we realise the ease
  and comfort of the whole process.
• We innovate to destroy..society, human values,
  our own industries..radio paging, camera, voice
  recorders, tele printer etc. etc.

www.cmai.asia
4
Basic Fundamentals?

• One of most difficult things in the world for
  every human being to achieve, yet looks most
  easy, we all do it every day every moment, right
  from birth till death, even doing right now and
  we all think we do it wonderfully well.
• CommunicateArjun/Krishna.accident
  storywithin family, lover beloved. You are
  saying correct but not correctI love you most in
  world you cannot describe situation
  correctlymorning scene/birds,/flower
  bloomingnot knowingly correctly what you are
  doingpurse fall
• You know what you know you want to listen what
  you know
• www.cmai.asia

5
Basic.cont.

• Past baggage .reaction to Neta.why not father,
  son
• Feelings of soulwords of this worldlove one
  word for all type of loves
• Knowledge.... Schools many.. much education but
  knowledge is decreasing
• No patience to wait.temple prayersoffice
• When you refuse to change, you loose opportunity
  to expand/graduate.
• www.cmai.asia

6
Living Style

• Raag/ Beraag/ Betraagbudha prostitute
• Currency Note theory
• Lovethe most misunderstood word in world
• Love actually is attachment/fear,
• fear of boredom,
• afraid to change,
• afraid to commit..do you love me.yeswould
  marry me...why change subject.
• Love is finishing me for my lover
• www.cmai.asia

7
MIND

• Super computer, highest thinkable storage,
  processing at worlds fastest speedyet
  intelligent?
• Habitual waveringno rest
• Negative talks, thoughts. mind enjoy
• Attention maximum one and half minute
• www.cmai.asia

8
Navigation Way To Happiness And Peace

• Everybody wants to be happy and satisfied with
  all aspects of their life. Just ask yourselfare
  you happy?
• Can you define what happiness is?
• Happiness is the state of mind. We have become
  emotionally immature. Earlier society took lots
  of decisions now stressful decisions to be made
  for selection from wide variety of all
  things...food, visits, studyvideo games. People
  needs so many things to be happy...desires have
  gone out of control.
• It is not that if you achieve so and so, you
  would be happy. The happiness is always somewhere
  else is the thought each one of us thinks.
• The fact is happiness is here and here itself.
  There is no need to achieve anything or go
  anywhere to get happiness. It is the state of
  mind one has.
• www.cmai.asia

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Way to Happiness peace...cont

• Any of your action can not give me sorrow or
  pleasure?....spit on Bhudhha
• I can be happy with rupee one and may not be
  happy with even one Billion as well.
• You have only two choices to be happy...modify
  outer circumstances or change inner attitude.
  Mahatmaone who can accommodate
  anything-limitless.
• www.cmai.asia

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Internal Energy

• Energy like a bankintake, safe store, no wastage
  and less consumption.
• Ways for intake nourishment rich food, right
  way of food intake(1/4 empty, adequate liquid, no
  water during food, chewing, one type of food.
  guests, no junk food, no unnecessary spice,
  chutneys, sauces), good thoughts, connection to
  power house, temples, right breathing way( full
  air, abdomen side, oxygen rich air, pollution
  free air)
• Exerciseseven lightest
• Safe storage.peace, no stress, good sleep
• No wastage
• Cribbing.boss is bad, staff not good,
  environment not OK
• Un useful thoughts. films, cricket, getting
  involved in unnecessary works( fights on street,
• explaining something to unconnected persons, TV
  shows, filmy magazines),
• wastage through five senses, hands off dead
  matter, neutral effect in morning,
• Less consumption. Right energy for right job
• Meditation..break to body in night but to
  mindpeace, body self healing
• Spirituality... it is attitude to talk, walk, do
  things.
• www.cmai.asia

11
Success in Work

• Team workyou alone can not do all work, need
  team
• Give human touchyou employ a family not a
  machine share concerns, birthday, illness in
  family, child education
• Leadership.means giving directions, guidance,
  support, owning failures and credit for successes
  to the deserved ones. Never loose an opportunity
  to praise, never rush to condemneven condemn
  with praise.
• If you need to grow, let your staff grow to take
  higher/your responsibilitiesnever shy or fear.
• Sharpening of tools . Constant and
  regularwoodcutter story
• Always finding ways to excel.new software,
  new or not known shortcuts, web sites, tools,
  jigs fixtures, lessons from success stories,
  competitors plus points etc.
• Use information not only know!
• Eagles eye on future.what is going to come,
  technological or product developments.
• www.cmai.asia

12
Success in Work cont..

• Dedication sinceritywork with
  heart...nurse/mother example
• Believe it to be true, no waveringmorning wake
  up, weight loss
• Perfectionmay be small or big work..i know the
  best but I am looking for opportunity for some
  important workeg. Driving, even photocopy,
  fixing appointment, ordering food etc.
• Goal focused,arjuns eye story, morning walk
  office going, way side disturbances (but what
  after reaching office.lost priorities?
• Persistence.broken record eg.
• Whatever you do, you cannot defeat me?
• I never fail? Will go on trying !
  Failure only when I stop trying.
• Correct own working..sandwich syndrome
• www.cmai.asia

13
Success..cont.

• Avoid cribbing.. for Government, nature,
  colleagues, superiors and all others!
• Hurry to do something!....even hurry takes time.
• Time management plan, follow and only start is
  difficult.save second by second, minute by
  minute.
• Top of Pyramid is alone, single, no space. You
  will have to leave some one on the way to reach
  top.
• Something people are crying and you can do
  without it..story of Cheel.
• www.cmai.asia

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Be A Good Human

• Passionate towards living being.they all in this
  world for a cause, let them do.
• Family attitudepressure cooker in homeyou
  cannot do without themfind out space, time
  ..smallest opportunity to share, start from
  smallest thingsflower, bangle, bindi, cosmetics,
  vegetables, fruits and so on
• Keep Good behavior intactScorpio story
• Smilebiggest answer to several problems nature
  co exists
• www.cmai.asia

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STRESSthe wonderful thing!

• Stressmental attitude one and everything.our
  hidden reaction to everything happening around.
• Stress is must to do work and achieve things...
  Running after seeing tiger
• www.cmai.asia

16
Restlessness-Five Types

• Restlessness in the environment. .Negative
  energy, unpleasantness of place Mantras,
  Meditation, Singing, Dancing andplaying children
  ! 
• Restlessness of the body..physical fatigue
  Yoga Asanas, fasting, sleep
• Restlessness of the mind.mind habit permanent
  wandering and thoughts, chattering ..maybe also
  due to ambitions, desires meditation,
  dispassion Vairagya
• Restlessness of the emotions..reaction to what
  somebody said.. positive thinking, breathing
  exercises Pranayam
• Restlessness of the soul. A deep longing for
  truth, for some higher sense in life, for the
  Divine, for GodStudy, Vipasana, prayer and
  higher meditation
• www.cmai.asia

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What to learn?

• Things which have lost their significance
• Processes which have lost their credibility
• Traditions which are time consuming and mostly
  based on orthodox
• Technology which is no longer necessary, viable,
  needed or have became obsolete
• Truths which has become propagandas
• Knowledge which are not cost effective
• Relationships which have become painful, time
  consuming or unprogressive
• www.cmai.asia

18
Never Give Up

• I didn't even complete my University Education.
  -Bill Gates
• In my childhood days, I stitched shoes. -Abraham
  Lincoln
• I struggled academically throughout elementary
  school. -Ben Carson
• I used 2 serve tea at a shop 2 support my
  football training. -Lionel Messi
• I used 2 sleep on d floor in friend's rooms,
  returning Coke bottles for food money,getting
  weekly free meals at a local temple.- Steve Jobs
• My teachers used 2 call me a failure. -Tony Blair
• Chicken recipe rejected over a 1,000 times before
  KFC was founded at the age of 65 years -Col
  Sanders
• First two car companies failed and left him
  broke. Yet Ford Motor Company was first to apply
  assembly line manufacturing for cars and becoming
  one of the three most famous and richest men in
  the world Henry Ford
• Rejected for engineer job at Toyota, started
  making scooters at home, sold to neighbors,
  founded Honda, the world's largest motorcycle
  manufacturer and one of the most profitable
  automakers Soichiro Honda
• Fired by an editor because, "he lacked
  imagination and had no original ideas." , first
  animation company went bankrupt , Financing for
  Disney World rejected hundred times, now .
  Revenue of U.S. 30 billion annually.- Walt
  Disney
• www.cmai.asia

19

• Innovations to drive Dynamics of Indian Telecom
  and ICT Sector
• www.cmai.asia

20
CES, 2009 being inaugurated and ribbon cutting at
Las Vegas on 8th January, 2009 by NK Goyal with
Sir Howard Stringer, Chairman CEO of Sony
Corporation, Mr. Tom Hanks, the American movie
star, Mr.Gary Yacoubian, Chairman CEA President
of Myer-Emco AudioVideo, Mr. Gary Saprio, Vice
President of CEA, Ms. Qu., Presixdent, CECC
China, Mr. Patrick Lavelle, President and CEO of
Audiovox, Mr. Peter Lesser, President and CEO of
X-10 (USA) Inc, Mr. Loyd Ivey, Chairman and CEO
of MiTek Electronics and Communications, Mr. Jay
McLellan, President and CEO of Home Automation,
Inc. (HAI), Mr. Mike Mohr, President of
Celluphone, Mr.Grant Russell, President of Kleen
Concepts 
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About CMAI

• CMAI prime Integrated Association of India
  representing all verticals of ICE, telecom sector
  of India in India having 48.600 members and more
  than 54 MOUs with International organizations
  with branch offices in USA, UK, Japan, Korea,
  Singapore, Taiwan, China and Malaysia.
• It offers one window service for information
  dissemination, guidance on setting up businesses
  in India.
• It connects to Industries, Government, Trade and
  Business
• It is involved in policy formulations with
  Government and other stake holders or Technology
  Innovations, Indigenous manufacturing
• It is developing scientific knowledge and
  practical means for protecting human ecology and
  environment from the harmful effects of
  environmental hazards like e waste, radiation
  etc.
• It assists manufacturers to maximize
  competitiveness in the domestic and international
  markets.
• It also offers consultancy services on turn key
  basis through its member companies
  www.cmai.asia

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About CMAI

• With CMAI membership, you gain access,
  authority, and intelligence designed to help you
  to
• Protect interests when standards and policies are
  being formulated
• Engage peers regularly about market challenges or
  business opportunities
• Access timely news, information, and market
  intelligence
• Expand business to overseas markets efficiently
  and effectively
• Gain a competitive advantage through convergence
• Take the Lead on green initiatives in the ICTE
  Industry
• Participate in Indian and global Exhibitions,
  Seminars, Workshops
• www.cmai.asia

23
Innovations Key For Growth

• Ordinary people are indeed capable of
  extraordinary inventions
• India faces key developmental challenges in
  critical areas healthcare, food, nutrition,
  agriculture, education, energy, water, financial
  inclusion, livelihoods.
• Globally and in India such challenges are
  addressed in two ways Philanthropy and
  Government Grants / Subsidies.
• Best brains in the world to solve the problems of
  the poor recognizing the Bottom of the Pyramid
  (BOP) and not merely  attracted to solve the
  problems of the affluent
• Despite many constraints -- lack of education and
  severe cash crunch -- most of them have succeeded
  in using technology cost-effectively to build
  ingenious products.
• www.cmai.asia

24
Importance of Innovations

• Talking of Innovations, according to estimates by
  World Bank and other private firms, the
  innovations can produce an annual GDP output of
  more than 50b. Big enough to eradicate the
  poverty and hunger problems of several Countries
  of world. 
•  Various Countries have developed several
  Innovations in the past.
• The need is the free flow of available knowledge
  and instruments so that these innovations can
  reach the masses globally and become affordable.
• When we talk of developing Countries like India,
  China, South Africa we have immense manpower
  waiting to be harnessed and capitalized. Even a
  small impetus can drive the people of these
  economies, considering that Indians and Africans
  are everywhere in west, we should not have any
  doubt on what we can do in our Countries.
• www.cmai.asia

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Emerging ICT Innovations

• Innovation not a ONE TIME INVENTION . .Rather
  continuous and constantly evolving
• 2G, 3G, 4G, high speed, better qualityGuarantee?
• Mobile phone everything other than phone
• Everybody wants everything. Goggle..internet,
  goggle voice, now goggle phoneHunger for speed,
  more.
• What choice e.. More than 5 lac of applications ?
• www.cmai.asia

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Unleashing Indian Telecom Innovations

• New innovative ways of doing business
• Lowest acquisition cost for new connection ..half
  dollar for life time
• Managed services, Missed call
• Caller Back Ring Tone
• Infrastructure Sharing
• Dynamic discounting, Battery life
• Worlds smallest recharge and lowest cost cell
  phone
• SMS based earnings due to TV games, greetings,
  jokes, social networks, VAS contents
• Sachet VAS pricing, 1 Re per day, pay per use etc
• Lowest tariff but one of the highest
  profitability
• India of late has been known for Nano Car, Aakash
  Tablet
• www.cmai.asia

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Innovation Digital Roadmap

• Mobile Commerce Saving Account on Phone in
  rural Area , Mobile Banking transactions,
  Payment enablement
• Mobile Healthcare Doctor on Call, Availability
  of basic health information on mobile ,
  Consultancy on phone
• Mobile Education Community based groups ,
  Distance learning programs on mobile, Virtual
  class room
• M-Agriculture Availability of best practices
  in agriculture on phone, Mobile market place
  for farmers on phone, eliminating the need of
  middle man
• Digital Revolution Mobile TV, High Speed
  mobile broadband in rural , DTH revolution
• Mobile Governance Integration with UID,
  Public Information updates like Traffic alerts
  , Integration with e-governance
• www.cmai.asia

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Digital India The Coming Consumer Internet

• New services are attracting new mobile users.
• Customized advice given to farmers based on
  location, weather, crop, and soil details.
• In the health sector, an SMS-based query system
  provides diagnostic advice and prescriptions to
  patients in rural areas who lack access to good
  doctors.
• Mobile connectivity for online banking thereby
  making Minutes a medium of currency.
• More education, more relevant content, and
  cheaper data connections brings these consumers
  online.
• Amazon, Google, and Face Book enjoy strong
  position in India, thanks to the unfettered
  market access and to the English-speaking elites
  who have been the main Internet users to date.
• E-commerce should also be a major growth area for
  India
• Indias National Optic Fiber Network is underway
• www.cmai.asia

29
Gen I

• Call them Gen I.
• I stands for India, independence, and
  individuality.
• Members of Gen I believe in living in the present
  and indulging themselves more than their parents
  do.
• Thus, the beauty and personal-care market has
  grown almost 20 times over the past 20 years.
• The Gen I'ers have far greater choice than prior
  generations.
• The number of car models, for example, has jumped
  from about 5 in 1990 to more than 160 today
• Are also worldlier, with greater exposure to
  global events and trends, making them much more
  demanding.
• The number of television channels has exploded,
  from 1 to more than 500.

www.cmai.asia
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Gen I Contd

• This meteoric growth suggests that India is on
  the steep slope of rapid change.
• Gen Iers are increasingly becoming the public
  face of the new Indiaemblems of national
  optimism, energy, and growth.
• The tremendous growth in Science and Technology
  suggests a nation of ambition and pent-up demand.
  

www.cmai.asia
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Dynamics of Indian Telecom Market

• Indian Telecom Sector has been masterpiece of
  liberalization becoming worlds highest monthly
  addition, second largest base in world,
• Indian Telecom sector now known for worlds
  largest controversies, ambiguities
• Indian Telecom sector to witness huge investments
  to the tune of 110 Bn. during 2012-2017
• Telecom Subscribers to cross 1.5 Bn. by 2015, 5
  Bn. by 2020.
• About 25 per cent ( Appx. 300 million) would be
  3G/4G subscribers, which would require scaling up
  the infrastructure.
• About 70 Bn. estimated investment for green
  field 2G, 3G/4G and WiMax networks, while 25
  Bn. would be required to set up an extra
  200,000-odd telecom towers across the Country.
• The total investment in the pan-India Broadband
  rollout is expected to be 20 Bn., while another
  20 Bn. will be invested in augmenting the
  transmission network.
  
• 
  www.cmai.asia

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India a trailblazer in the mobile market

• The number of Internet users recently passed the
  120 million mark, and demand is accelerating.
• 350 million users expected by 2015
• By 2015, a four-fold growth in Internet hours is
  expected , with nearly 40 percent of demand
  coming from tier 4 towns and rural areas 22
  percent coming from tier 1, 2, and 3 cities and
  about 38 percent coming from metro areas.
• Mobile-only Internet users to go from about 10
  percent of users today to 40 or 50 percent by
  2015.
• Penetration of mobile Internet usage, via feature
  phones and smart phones, is already more
  widespread than PC and laptop penetration
• The 4 Internet consumer segments the young
  affluent tech savvy trendsetters, the older tech
  dependent reluctant adopters, the price
  constrained tech savvy smart shoppers and the
  older late adopters tech indifferent
• www.cmai.asia

33
High End Smart Phones

• High-end smartphones work on innovation.
• Smartphones are not a game of width but of depth.
• Nokia Asha phones have surpassed our expectations
  and they are in the highest growth segment. 
• Finnish handset maker launched flagship Nokia
  Lumia 920 and its younger sibling Lumia 820 on
  the Windows 8 platform in India that have high
  picture and video quality,  has the best camera
  among all high-end smartphones. 
• Sales of its Windows-based Nokia Lumia had nearly
  doubled in 2012.
• Its touchscreen not just works with fingers, but
  with fabric as well, thus enables people wearnig
  gloves in cold regions to use its touchscreen
  without any hindrances
• Plans to launch Lumia 620
• www.cmai.asia

34
High End Smart Phonescontd.

• With a CAGR of 40 percent, the smartphone segment
  is expected to reach 97.2 million units by 2017,
  accounting for 29 percent of the total handset
  volume.
• Nokia has 46 market share. Samsung 30 .
• Blackerry, HTC and Sony follow with a market
  share of 13, 4.3, and 4.2 percent respectively
• Other prominent smartphone vendors include Apple,
  Motorola , and LG
• Indian vendors like Micromax, Lava successfull in
   feature-phones segment
• In 2012, 3.6 crore handset users present in
  Madhya Pradesh (India), out of its total
  population of 7 crore.
• www.cmai.asia

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• SNEAK INTO FUTURE PHONES, CONVERGED DEVICES
• by
• Ms Pooja Sharma,
• AGM, CMAI

www.cmai.asia
36
What is this?
www.cmai.asia
37
AND this?
www.cmai.asia
38
No Guess required
www.cmai.asia
39
Indian Jugaad Technology the need of the hour

• The most innovative, economical and quality
  method to accomplish the desired task by unusual
  / unimaginable means and ways.
• Believe it or NOT Indian Jugaad is MOST HAPPENING
  Thing for the world

www.cmai.asia
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Burning Examples

• Washing-cum-exercise machine, Kerala All those
  who wash clothes by hand have often wished for a
  washing machine that is cheap. But then, frequent
  power cuts (particularly in the rural regions)
  would make it difficult for one to use even a
  low-cost electric washing machine.
• Remya Jose, then a class 11 student, thought of a
  simple, ingenious solution. She developed a
  washing machine which does more than just wash
  clothes. It even provides its users the chance to
  shed a few kilos! (National Innovation
  Foundation / NIF)

www.cmai.asia
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Example Jugaad Espresso Coffee Maker
www.cmai.asia
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Innovative Juicer Machine
www.cmai.asia
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And Jugaad DTH
www.cmai.asia
44
Latest from Kumbh
www.cmai.asia
45
Representative Examples

• Washing Machine for Lassi
• Narayana Hrudalaya , Arvind Eyecare, Jaipur Foot
• Selco rural electricity
• Mobile led financial inclusiveness EKO, Mcheck,
  
• Rural ATMs - solar power, no AC, biometric
  authentication (e.g. by Vortex Engineering)
• Rs 3000 fridge, battery run, sold by village
  girls (e.g. by Godrej)
• Rs. 700 Water purifier using paddy husk ash
  matrix (e.g. by Tata Chemicals)  
• 
  www.cmai.asia

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And Lot others

• Hand operated water lifting device, portable
  smokeless stove, automatic food making machine,
  solar mosquito killer, shock proof converter, a
  floating toilet soap 
• Reaper windrower machine (MP) to reduce manpower
  requirement and the drudgery involved in the
  harvesting process. 
• Hand operated water lifting pump (TN) amidst
  dearth of available pumps, a simple in design
  and has a high discharge at low cost compared to
  the motorized pumps and conventional hand pumps.
• Bullock operated sprayer (MP)  considerably
  reduces time requirement as compared to manual
  spraying and also the drudgery and health hazards
  involved in manual spraying.
• Lemon cutter (TN) , pepper thrasher (Kerala),
  Bicycle Weeder (Maharashtra), compost Aerator
  leaf pruner (Rajasthan), Walnut Cracker, Peeler
  Washer (Jammu Kashmir), mechanized looms
  (Manipur), Portable smokeless stove (Bihar) ,
• Shock proof converter, Manipur Nicholson has
  developed an innovative device which converts all
  electrical lines into shock-free power lines.
  This is a very useful device for every household/
  commercial establishment. The device can be
  installed just after the energy meter so that
  each and every connection in the building
  establishment gets connected to the device and
  becomes shock-free.
• www.cmai.asia

47
CMAI Membership

• CMAI offers free membership to Students and Youth
  upto 1st April, 2013
• Complimentary Membership for Youth Relationship
  and Affairs Club.
• Click   http//www.cmai.asia/Youth-Student.php
• Job alerts, technology, spiritual yoga,
  meditation, invitation to CMAI Indian and foreign
  events, summer internship and Pilot Projects
• Guidance for effective Communication and
  Relationship
• www.cmai.asia

48

• Thoughts are endless, Ideas are endless, Talks
  are endless!!
• So are you confused and have a question?
• LET US STOP HERE
• THANKS
• (91) 98-111-29879 www.cmai.asia
• http//in.linkedin.com/in/nkgoyals,
  http//www.facebook.com/nkgoyalcmaihttp//www.cm
  ai.asia/Youth-Student.php