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Title:

Yummy Instant Noodles

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Title: PowerPoint Presentation Last modified by: edu Created Date: 1/1/1601 12:00:00 AM Document presentation format: Other titles – PowerPoint PPT presentation

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Transcript and Presenter's Notes

Title: Yummy Instant Noodles


1
Yummy Instant Noodles
  • Group 1
  • Michael, James, Janno
  • Tina, Nicky, Sophia Lin

2
Outline
  • Understand Yummy Instant Noodles
  • Vision
  • Market analysis
  • SWOT analysis
  • Strategy
  • Product
  • Marketing and sales
  • Operations
  • Financial situation

3
Understand Yummy Instant Noodles
  • James

4
Logo
  • Designer James

5
  • Slogan Yummy instant noodles, Yummy Yummy
  • Use organic components and new technology to
    reduce the percent of preservatives
  • Concept let customers feel safe.
  • Main customers women
  • Main market north Taiwan
  • Key success factors organic food

6
Vision
  • Nicky

7
Vision
  • Our objection
  • domestic market 25
  • overseas market 15(china)
  • The main strategy of expand the product market
    share

8
Market analysis
  • Tina

9
  • The consumption of instant noodles in Taiwan is
    very huge, on the 12th in the world.
  • A variety of instant noodles in Taiwan
  • Japanese instant noodles salty
  • Korean instant noodles spicy
  • Thai and Southeast Asian instant noodles added
    lots of spice are also spicy.
  • the chief sales volume is Taiwan local instant
    noodles above 95

10
  • The market of instant noodles have been declined
    for four years
  • The domestic market of instant noodles is on the
    highest point in 2003
  • the sales volume decline 1 to 2 every year
  • Market share rate
  • 1.Uni-President 45 2. Wei-Lih Food 18
    3.Vedan 15 4.??? 10 5. Yummy 5

11
SWOT analysis
  • James, Michael

12
Strength
  • The price is cheap
  • Flavor is plentiful
  • The Ingredient is health
  • The logo is easy to remember

13
Weakness
  • Lack of fame
  • Less market share

14
Opportunity
  • Oversea market
  • Prompt to appeal adult customer
  • Commercial and poster to advertise

15
Threat
  • The same trades
  • Globe recession

16
Strategy
  • Michael

17
Strategy
  • competitive weaknesses
  • competitive capabilities
  • strategy

18
Product
  • Sophia Lin

19
Flavor
  • Hot and spicy curry flavor (NT 30 / per)

20
  • Seafood flavor (NT 30 / per)

21
  • Beef flavor (NT 30 / per)

22
Ingredient
  • The main components of yummy instant noodles are
    carbohydrate, fat, and protein.

23
Containers packaging
  • Cup-type
  • Bag-type

24
Standards
  • Heat resistance
  • Thermal insulation
  • Water resistance
  • Oil resistance
  • Resistance to compression

25
Marketing and sales
  • Nicky, Janno

26
place
  • Our strategy customer can find our product in
    every small corner over Taiwan.
  • physical store
  • hyper-market, convenience store, cosmetic and
    medicine store and grocery store
  • virtual store
  • online-shipping, television order

27
Advertisement Promotions
  • Dont hesitate anymore!
  • Just take actions to rape the chances!
  • Come on!!
  • Advertisement
  • Commercial Films
  • Newspapers, Direct mails,Magazines
  • Endorsement
  • Promotions
  • Special Offer
  • Special Bonus Points for Great Rewards

28
Operations
  • Janno

29
Organizational structure
30
Facilities
  • has most professional and clean production

31
Product/service delivery
  • convenience store
  • on-line delivery service
  • Our goal is to serve customers with the best and
    most convenient way.
  • service phone number 0800-090-818

32
Financial situation
  • Sophia Lin

33
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34
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35
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36
Commercial Film
  • http//imsophialin.pixnet.net/blog

37
Thanks for your listening
  • Its time to eat one
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