Douglas C. Long???????? - PowerPoint PPT Presentation

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Douglas C. Long????????

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Title: 1 Author: 9001 Last modified by: use Created Date: 6/8/2005 5:40:28 AM Document presentation format: Company: HT Other titles – PowerPoint PPT presentation

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Title: Douglas C. Long????????


1
??????????
  • Douglas C. Long????????

2
???????
Chapter 3
  • ? ??????
  • ? ??????
  • ? ????
  • ? ?????
  • ? ????

3
? ??????
  • ??.??(Henry Ford)
  • ?????(supply chain management)???
  • ????????(logistics)????

4
?????(Henry Ford)
  • ??????????
  • ?????????
  • ?????????????????????,??????????
  • ???????????????????

5
?????
  • ?????????????????????????????????
  • ????????????????

6
????????????
  • ???????????????
  • ???????????????,???????????????,?????????????

7
? ??????
  • ?????????????,???????????,???????????????
  • ???????????????
  • ????????????????? ??????????
  • ???????????????
  • ?? VS ???
  • ?????

8
?? VS ???
  • ??????????
  • ???
  • ??????
  • ???????????????????
  • ?????????????,???????
  • ???
  • ???????????????
  • ??????????????

9
?????
  • ????????????????,?????????????(myth)?

?????????????,????????????????????????????????????
?????????
10
??????????????
  • ??
  • ??
  • ????,???????????????????????????104??????????????
    ???66????

?? ?? ???? ???? ?????
1200 1150 1100 1050 1000
???? ???? ???? ????
200 150 100 50
11
? ????
  • ?????,??????????????????????,????????????????
  • ??(channel)????????????????????????????
  • ?????????
  • ??????

12
?????????
  • ??(risk) ??????????.
  • ???(power) ???????????????????.
    ?????????????????.
  • ??(Leadership)

13
????????????
  • ??(legitimate)
  • ??(economic)
  • ??(expert)
  • ??(reward)
  • ??

14
??????
  • ???(push) ??????????
  • ???(pull) ???????????????,????????????

15
? ?????
  • ??????????,????????????,????????
  • ????????
  • ??????,????????????(principle of minimum total
    transactions)
  • ??(velocity)
  • ?????(bullwhip effect)????
  • JIT????

16
????
  • ??
  • ???????????????,??????????????????
  • ?????
  • ????
  • ????
  • ???????
  • ????
  • ????

17
JIT????
  • ?????????
  • ????????????
  • ??????????????
  • ????????,?????????

18
? ????
  • ????????????
  • 4P???
  • ???????
  • ???????

??(Product) ??(place) ??(promotion) ??(price)
??????????????????????
19
????
  • ????????????
  • ??
  • ???????
  • ?????????????

20
??
  • ??(utility)?????????
  • ??(form)
  • ??(possession)
  • ??(time)
  • ??(place)

21
???????(?)
  • ????????????????????
  • ?????????????????,??????,????????????????????,????
    (big ticket)??????,?????????(???????)?????????

22
???????(?)
  • ??????????????,???????????
  • ??????????????????
  • ??????,????????????,??????????????????????????????
    ??
  • ??????????????,??????????????????????
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