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Inoslav Be

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Title: 21st century knot Author: Inoslav Be ker Last modified by: Inoslav Be ker Created Date: 5/18/2006 2:47:23 PM Document presentation format – PowerPoint PPT presentation

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Title: Inoslav Be

1
Inoslav Bešker Nenad PrelogNew Media Academy
(or) 21st Century Knot

Information Technology and Journalism
Dubrovnik, May 23, 2006

2
How to face the challenges of the new millennium?
3
Challenges and limits

Human knowledge doubles every seven years
Approximately half century passes from the
beginning of high school education to the end of
career for a journalist or media manager
What can we predict? For instance, in 1954

4
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5
What should we offer to the students for the
media industry in 21st century when

Technology explodes
Markets evolve
Trends change
Media are in (con)fusion
? ? ? ? ? ? ?

6
Journalist and Media Manager Formation Guidelines

Council of Europe principles
Bologna Process (45 signatory countries including
those in the SE Europe)

7
Bologna Declaration 1999

adopt a system of easily readable and comparable
degrees
adopt a system with two main cycles
(undergraduate/graduate)
establish a system of credits (such as ECTS)
promote mobility by overcoming legal recognition
and administrative obstacles
promote European co-operation in quality
assurance
promote a European dimension in higher education

8
Prague amendments 2001

inclusion of lifelong learning strategies
involvement of higher education institutions and
students as essential partners in the Process
promotion of the attractiveness of the European
Higher Education Area (EHEA)

9
Berlin amendments 2003

quality assurance
the adoption of a system of degree structures
essentially based on two main cycles
recognition of degrees
additional Action Line entitled "Doctoral
studies and promotion of young researchers"
including specific mention of doctoral programmes
as the third cycle in the Bologna Process.

10
Bergen amendments 2005

Implementing the agreed standards and guidelines
for quality assurance
Implementing national frameworks of
qualifications
Awarding and recognising joint degrees
Creating opportunities for flexible learning
paths in higher education

11
Vienna Meeting on Higher Education in the SE
Europe 2006

Growth and the creation of jobs is of the utmost
urgency and action is required now if this is to
be achieved.
Priority has to be given to increasing investment
in higher education and research now as a key
long-term strategy for the region,
in order to meet both the
current and
emerging needs of citizens.

12
COE 1994 Principle 1

The maintenance and development of genuine
democracy require the existence and strengthening
of free, independent, pluralistic and responsible
journalism. This requirement is reflected in the
need for journalism to
inform individuals on the activities of public
powers as well as on the activities of the
private sector, thus providing them with the
possibility of forming opinions
allow both individuals and groups to express
opinions, thus contributing to keeping public and
private powers, as well as society in general,
informed of their opinions
submit the exercise of the various types of
powers to continuous and critical examination.

13
Repetitio est mater

Growth and the creation of jobs is of the utmost
urgency and action is required now if this is to
be achieved.
Creating opportunities for flexible learning
paths in higher education
Inclusion of lifelong learning strategies

14
Higher education has to be

able to promote employability
(The Sorbonne Declaration, May 25th, 1998)
relevant to the European labour market
(The Bologna Declaration, June 19th, 1999)
even for employees in the media industry
Journalists
Media managers

15
Schools of journalism

On journalism - or
For journalism?

16
Education

On journalism society
Lectures
Seminaries
Thesis
mostly theory

For journalism in society
Analysis on cases
Exercises (40)
Stage
fifty-fifty

17
A way to illiteracy

There are faculties in Balkans where a student is
allowed to earn her/his B.Sc. in journalism
writing in four years less than 162.000
characters (27.000 words, 90 pages)
i. e. less than a Harvard student of economy is
obliged to produce sometimes in three subsequent
weeks

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19
Full immersion needed

College isolation
intensive learning and creativity often require
withdrawal from everyday life
Modular agenda
it is better to have the best teacher for a short
term instead of full time mediocre teacher
Why? Because in SE Europe nowadays
an average student begins a preparation 7 days
before the exam
he spends 5-6 years to achieve a B.Sc.

20
Evaluation

Percentage of employed after
12 months
36 months

21
Media manager

Media literacy
Information and entertainment (infotainment)
Economy
Marketing (both analysis and promotion)
Technology
Innovation
Languages

22
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23
Journalist

Journalism
Society
Media language(s)
Media techniques
Media organization
Innovation
Thematic specialisation

24
What Others are Doing?

More than 500 schools are offering programs in
journalism, (mass) communication, media,
multimedia, publishing, public relations, event
management, (studies, systems, technologies,
etc.)
Which topics/subjects are more frequent then
others
Grouping into seven fields

25
Some Sources