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Design Essay/ Start


Title: Slide 1 Author: Glen Vickers Last modified by: Glen Vickers Created Date: 9/3/2010 11:17:57 AM Document presentation format: On-screen Show Company – PowerPoint PPT presentation

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Title: Design Essay/ Start

  • Design Essay/ Start
  • Log on
  • Open a Word document.
  • Write title at the top Design Essay and the
    design area you will be writing about e.g.
    Shoe Design and YOUR NAME.
  • Save your essay as Design Essay YOUR NAME
  • Have the image sheet showing a design in front of
  • Have Form and Function of Design sheet in front
    of you.
  • Write introduction Say which design area you
    will write about.
  • e.g. In this essay I will be writing about..
  • The first design I have looked at is.. State
    clearly name of design.
  • 8. Use FORM questions to describe fully what the
    design looks like.
  • Give reasons why the way the design looks would
    attract someone to it. Describe the sort of
    person who would be attracted to the look of the
  • 9. Use FUNCTION questions to describe fully the
    use of the design. Imagine who would use it and
  • Describe what is good and bad about using the
    design referring to specific parts of the design.
  • 10. Describe how the use of the design and what
    it is for has affected the way it looks.
  • 11. Find another design from a different time and
    repeat steps 7 to 10.

Design Essay/ Form and Function of Design
  • Look at the design and the information given
    about it.
  • You can use the questions below to respond to
    any design.
  • Get into the way of asking yourself these
    questions when looking at a design

Designers are always trying to find the perfect
balance between a design looking good and working
well. Form verses Function!
Function What does it do? Imagine using the
design. What would be good and bad about using
it? Why would someone pay money for it? Who
will use it ? What will they use it for ? When
will they use it ? Where will they use it ? Why
will they use it ? How will they use it ? What
problems might happen to the design? Are there
similar designs that do the same job? What makes
them better or worse? How has the design changed
over time? What improvements or problems have
happened through the history of the design?
Form What does it look like? What does the
look of the design remind you of? What is the
theme that inspired the design? What colours are
used? What is the colour scheme? What qualities
do the colours have? How are the
colours/shapes/lines/images connected to what the
design does? What contrasts are there? What
qualities do the materials have? What do the
materials look like? What shapes and lines are
there? How are the shapes and lines connected to
the 3-D Shape? How are the shapes, lines and 3-D
forms connected to the designs function? How
does the design interact with the user? It is
comfortable or not? Why? When was it made? Does
it look like it is from a specific period in
Critical/Design Studies/Word Bank Form Materials E
lements Details Properties Range
Three-dimensional Connecting Eye-catching
Developed Created Impact
Contemporary Modern New Old-fashioned
Colour Scheme Bold Bright
Restrained Contrast Contrasting Clashing
Dramatic Style Design Movement
Fashionable Mass-produced Bespoke Hand
Made Simple Complicated Expensive
Inexpensive Cheap Rich
Encrusted Adorned
Restrained Simplified Minimal Unique Inspired Rich
Luxurious Attractive Dangerous Rebellious
Edgy Reaction Textured Loose Tight Draped Rippl
ed Ridged Edge Point Pointed
Natural Nature Man-Made Un-natural Organic Flowin
g Sinuous S-Shaped Geometric Flat Sharp Sleek Ele
gant Sophisticated Elongated Stretched
Focus Ripped Assembled Repeated Vibrant Shiny
Metallic Reflective
Bright Clean Powerful Neutral
Empowering Function Function Use Using
Useful The user The
wearer Wearable Wearing Suitable
Ideal Performance
Performing Fashionable Inspired
Fitted Various Light-weight Worn
Wearing Successful Younger Older
Effective Limited Produced Sensitive
Easy Complicated Materials Built Constructe
d Made Created Produced Complex
Design Movement Modern Contemporary Old
Fashioned Retro time period History of
its time Age Hand-made Machine-made
Moulded Hard wearing Tough Durable
Breakable Delicate Structure Structured Simple Mi
nimal Uncluttered Decorated Elaborate Busy
Over the top Flexible Light weight
Heavy Robust Large Small Cumbersome
Comfortable Uncomfortable
Breathable Layered Proportions Scale
Critical/Design Studies/Word Bank Target
Market Suitable Attractive Appealing Style Fashion
Performs User Materials Textiles Combines Texti
le Graphic Pose Position Male Female Children Eld
erly Age group Usable Wearer Design Designer Cre
ated Produced Structured Built Wearable Wearibil
ity Function Work Size Proportions Ergonomics Ti
me period Modern Contemporary Cuttin
g Edge Old Fashioned Classic Vintage Inspired Li
nked to Design Movement
History Unique Exclusive Commercial Wealth Rich S
mall Large Budget Heavy Light Luxury High end
fashion Market Brand Name Couture Successful
Stand out Attention Flexible Difficult Negat
ive Positive Person Personality Type Celebrity
Critical/Design Studies/Writing Frame Start or
include some of the words and phrases below when
writing about designers and designs- this is an
example of a word you want to use in your
sentence The designer has used.. The design
shows.. The layout of the design.. The function
of the design.. The market this design is aimed
at is.. The target market would be.. This design
would attract.. These shapes reflect.. These
shapes remind me of.. The qualities the
materials have are.. This communicates.. This
gives a sense of.. The use of line in the
design.. There is a limited colour scheme
of.. This contrasts with.. The contrasting
shapes of.. The structure of the design.. When
using this design.. ..this makes the shape
stand out. ..this emphasises the shape. ..this
is linked to.. ..this can be compared to..
  • How to write my Design essay
  • Decide which Design area I want to write about
  • Shoe design Sport Shoe Design Football
    Boot Design Jewellery Design Music
    Poster Design
  • 2. Describe what I will write about in my essay.
    State Design area (e.g. Jewellery), names,
    companies and titles of
  • designs.
  • 3. Use Form and Function of Design question
    sheet to describe what the design looks like and
    what it
  • does.
  • 4. Describe the target market for the design.
    Describe in full who would buy and use the
    design. Give
  • reasons why I think this referring to
    specific parts of the design.
  • 5. Repeat 2-4 with another design by the same
  • 6. Compare and contrast these designs.
  • 7. Repeat 2-4 with another designer and designs
    from a different period of time. It will be
    easier to write about a totally different
  • design

Target Market/ Who would use the design? Writing
about designs is different to writing about
artwork because designs should have a function
they should work. Designs have a job to do, a
use, a purpose. When you are looking at design
think about trying it on or using it. If you
dont think the design is for you, think who it
has been designed for. Who would use this
design? Who would want to use the design and why
would they be attracted to it? Who would pay
money to use it? You must fully describe this
person and give reasons why they would use it

Age group,
male/female, job, wealth, interests, physical
features. Think what qualities, personality and
needs they have. Describe specific parts or
qualities the design has and why this would be
good for the person who would use it. Next, think
about parts of the design which the person would
not like or make it difficult for them to use.
Think about all the different types of people in
the world and what design would suit them -
Standard Grade Design EssayFashion and Textile
John Galliano/Fashion and Textile design
Dress from Spring/Summer Couture
collection. Metallic finish silk, jewels 2004
Quote from - Beginning with Erin
OConnor, resplendent in a gold outfit with
massively overblown cuffs, painted face, and a
huge empress headdress, Galliano worked what he
called the sphinx line elongated, tight,
Dress from Autumn/Winter Couture
collection. Metallic finish silk, transparent
silk, Synamay 2010
Vivienne Westwood/Fashion and Textile design
Design Area Unisex shirt Shirt Materials -
Striped brown and white cotton with stenciled and
painted slogans, appliquéd patches Date - 1976
Harris Tweed/Camouflage Collection Printed
fabric, wool, silk 1995
Design and quote from Metropolitan Museum of Art,
New York anarchy shirtdistressed to look
old, with bleached-out stripes, and appliquéd
with badges, flags and slogans 'Only anarchists
are Pretty!,' 'Dangerously close to Love,' 'We
are not afraid of Ruins,' 'Chaos,' and a woven
label from Chinatown of the portrait of Karl
Marx, to which Malcolm added a swastika. This
shirt looked as if it belonged to an urban
guerilla and Malcolm saw in it the key to a new
collection of clothes. All the current
themesrips, zips, slogans, chainswere pressed
into service and punk style was born
Peacock Dress Tulle dress with lace and silk
overlay 2010
Alexander McQueen/ Dress design
Highland Dress Lace, silk, deer antlers 2009
Snowboarding Jacket design
Convergent Snowboarding Jacket HellyTech
Fabric 2008
Billabong Wolle Mens Jacket Designed by pro-
rider Wolfgan Nyvelt 2009
  • 100-recycled polyester herringbone material
  • Polar fleece lining
  • Full-length interior and exterior storm flap
  • Polar fleece collar with chinguard Cargo pockets
  • Elastic bungee cord hem

Special features include an interior iPod pocket,
snap-away powder skirt and a goggle pocket. The
outside of this jacket features HellyTech fabric
as well as an adjustable hood and pit vents. This
jacket also has a relaxed fit to make comfort
ideal while riding the hills.
Peep toe ankle boot Leather 2009
Alexander McQueen/ Design Essay/ shoe design
Armadillo/python Platform Shoe Leather, animal
print, wood 2009 Height - 13 inches
Quote from a fashion website review These boots
are so incredibly cool. A sort of tribute to
Michael Jackson. They look like the leather
jackets he wore back in the Thriller days. These
boots are the Alexander McQueen Peep Toe Ankle
Boot and they come in both silver and black and
they can be worn with the 'collar' up or snapped
down. Personally, I like it snapped down. Check
out the skull shaped zipper pull. They have a 4.5
inch heel and a .5 inch platform. 1,159. 
Christian Louboutin
Jimmy Choo
Design Essay/ shoe design
Headliner platform shoe Leather, laser print,
metallic coated 2011 Height 10cm 400
Pearl wedge sandal Inlaid leather,
wood 2011 Height 12 cm 475
Standard Grade Design EssaySport Shoe Design
Design Essay/ Sport Shoe design
  • NIKE Oregon Waffle Track and Field Trainer
  • 1973
  • 15
  • Lightweight material rubber, polyester and
  • Eye-catching colour scheme.
  • Waffle sole developed for flexibility and
  • This was one of the first shoes Nike made.
  • The Designer used the shape of his wifes iron as
    inspiration for the form of the shoes sole
    suitable for athletes.

Design Essay/ Sport Shoe design
  • PUMA AMQ Ribcage Trainer
  • Collaboration between Alexander McQueen and PUMA
  • 2009
  • 250
  • Upper blends canvas, gradient leather and
    plastic rib cage overlay
  • Cushioned midsole for comfort and support
  • 3D treaded rubber outsole for traction
  • In this collaboration between PUMA and British
    couture demigod Alexander McQueen, the human rib
    cage, tendons and veins served as the design
    inspiration. PUMA Website
  • The shoe features an intricate mesh work that
    resembles a network of tendons on the foot.

Standard Grade Design EssayFootball Boot Design
Design Essay/ Football boot design
History King Henry VIIIs football boots were
listed within the Great Wardrobe of 1526, a
shopping list of the day. They were made by his
personal shoemaker Cornelius Johnson in 1525, at
a cost of 4 shillings, the equivalent of 100 in
todays money. Little is known about them, as
there is no surviving example, but the royal
football boots are known to have been made of
strong leather, ankle high and heavier than the
normal shoe of the day.
Examples of the first studded football boots
Materials - Pig Skin leather, steel studs and
toecap, thick cotton laces, Hand-Made and
stitched. Weight 2kg Date - 1880
Design Essay/ Football boot design
Nike Mercurial Vapor III football boot Materials
Plastic, Synthetic, breathable leather, carbon
fibre Weight 200g Price 135 Date - 2009
Function Performance Extremely light (less than
200g), due to its Teijin synthetic upper and the
light weight carbon fibre heel. This makes for a
speedy results and a good close feel of the ball.
The sole of the football boot consists of a
moulded design, ideal for firm ground. The studs
are angled differently, with different lengths
which gives optimum traction for quick
acceleration and change of direction. Comfort
The synthetic NikeSkin is very forgiving on the
foot and moulds to the contours of the
individual. The breathable, cushioned internal
heel cup offers heel support and reduces
movement. Players Thierry Henry, Adriano and
Ronaldo wore this design at the World Cup 2010
Standard Grade Design EssayJewellery DesignArt
Nouveau and Contemporary designers
Design Essay/Jewellery design
Title Dragonfly woman corsage ornament Type of
Jewellery Corsage/Brooch Designer - René
Lalique Materials - gold, moonstones, and
diamonds Date 1897 Length 25 cm Design
Movement Art Nouveau (New Art)
  • This design has lots of qualities which make it
    look typical of a design belonging to the Art
    Nouveau design Movement.
  • A design movement is a group of designers whose
    work or ideas behind the work had something in
  • This could be to do with -
  • What the designs looked like, how they were made
    or what they were used for
  • What inspired the designers
  • What was happening in the world at the time
  • What had been designed in the past and what the
    designers wanted to change.

Function Wearing a corsage
  • So what makes designs LOOK Art Nouveau?
  • Investigation
  • Nature/Organic forms
  • Flowers, Plants
  • Natural Lines
  • Shapes and Colours
  • Exotic animals
  • The Female body
  • Long flowing hair
  • Development
  • Stretching, flowing, elegant Lines and Shapes.
  • Simplified details,
  • S-Shapes and curves.
  • Elongated and sinous
  • Materials
  • Expensive and exotic.

Design Essay/Jewellery design
  • Farrah Al-Dujaili
  • http//
  • Yu Ping Un
  • http//
  • Miriam Rowe
  • http//
  • Click on one of the links above to see examples
    of designers work.
  • Use Form and Function of Design question sheet
    to describe what the design looks like and what
    it does.
  • If link does not work copy and paste whole link
    into web browser bar on the internet.

Design Essay/Jewellery design
Miriam Rowe Rowe was inspired by old wallpaper
she saw in her Grannys house from the late
1800s. The Designer investigated the visual
qualities of the wallpaper pattern, colour,
detail, texture, shape and line. The Designer
then developed these qualities into a brooch
Standard Grade Design EssayGraphic DesignMusic
Posters through recent history
Design Essay/ Graphic design - Posters
Title Mister Tambourine Man Homage to Bob
Dylan Function Poster promoting Bob Dylans
single Mister Tambourine Man. Printed in the
seventh issue of the controversial OZ
magazine. Graphic Designer Martin
Sharp Materials/Process Collage,
Screenprint Date - October 1967
Design Essay/ Graphic design - Posters
Title The Yardbirds at the Filmore
Auditorium Function Poster promoting concert
of Psychedelic music, The Yardbirds at the
Filmore Auditorium in San Francisco in
1967 Graphic Designer Bonnie MacLean Materials/P
rocess Silkscreen print Date - 1967
Title The Who at Filmore East, New
York Function Poster promoting The Who
concert Graphic Designer Helen
Hersh. Materials/Process Silkscreen Print Date
- 1968
Design Essay/ Graphic design - Posters
This silhouette cut-out by Marcel Duchamp was in
the back of my mind when I created the Dylan
poster. In addition to the Duchamp silhouette,
the other significant graphic element in this
piece is the quality, shape, and color of the
hair. In some ways these elements were
influenced by my interest in Islamic
painting. This particular piece is probably the
most familiar of my works, if only for the fact
that nearly six million were produced for
enclosure in a Dylan album. One day a French
photographer visited the studio and told the
following story He was on assignment traveling
up the Amazon and stopped in a village of about
one hundred Indians. He entered a hut and, as his
eyes grew accustomed to the darkness, he saw the
Dylan poster on the wall. He never was able to
find out how it got there.
Title Dylan Function Poster promoting a new
Bob Dylan Album. A copy of the poster was
included with the album. Graphic Designer
Milton Glazer Materials/Process Screen
Print Date - 1967
Design Essay/ Graphic design - Posters
Title Anarchy In The U.K. Function Poster
promoting punk band The Sex Pistols British
tour Graphic Designer Jamie Reid Materials/Proce
ss Photocopied Collage, Ink Date - 1977
Design Essay/ Graphic design - Posters
Title Anarchy In The U.K. Function Poster
promoting punk band The Sex Pistols British
tour Graphic Designer Jamie Reid Materials/Proce
ss Photocopied Collage, Ink Date - 1977
Design Essay/ Graphic design - Posters
The factory club nights were held in a bar which
was in the middle of an industrial estate. At
the time many factories in this area of Moss
Side, Manchester were closing down. Peter
Saville was asked to create a poster promoting
this new club night for new bands who were
inspired by the punk movement.
Title The Factory Promotional Poster Function
Poster promoting new music venue The Factory
and gigs Graphic Designer Peter
Saville Materials/Process Photocopied Collage,
Ink Date - 1978
Design Essay/Graphic Design
Front panel Back
Graphic Design Layout
Title St.Anger Design Area Graphic Design/CD
cover Designer/Design House Pushead/ Brian
Schroeder Materials Silkscreen Print Dimensions
12 x 12 cm
Design Essay/ Graphic design - Posters
Title Glastonbury Music Festival Promotional
Poster Function Poster promoting outdoor music
festival Graphic Designer Peter
Saville Materials/Process CAD illustration,
C-type print Date - 2007
Responding to Design/ Product Design/ Car Design
Model Morris Mini Minor, 2 door
saloon Designer/Comapany Alec Issigonis (Greek
- British), MG Rover Date - 1959 Dimensions
Length - Height - Width -
Responding to Design/ Product Design/ Car Design
Model - UP! Designer/Comapany
Volkswagen Dimensions - more space than any
other car of a similar length (3.45 metres) and
width (1.63 metres).The up! features space for
four adults as well as two cargo areas one in
the nose and one just above the rear-mounted