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WELCOME ROLL OUT STRATEGY

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WELCOME ROLL OUT STRATEGY DEAT AND SA TOURISM OBJECTIVES To popularize welcome campaign To invite key government officials to be tourism ambassadors To get industry ... – PowerPoint PPT presentation

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Title: WELCOME ROLL OUT STRATEGY


1
WELCOME ROLL OUT STRATEGY
  • DEAT AND SA TOURISM

2
OBJECTIVES
  • To popularize welcome campaign
  • To invite key government officials to be tourism
    ambassadors
  • To get industry involvement
  • To enhance visitor expereince through better
    service and product quality

3
CAMPAIGN ELEMENTS
  • COLLATERAL
  • BRANDING
  • ROADSHOWS
  • INDUSTRY/GOVERNMENT AMBASSADORS
  • SERVICE INDUSTRY BUY -IN
  • TOURISM MONTH ACTIVITIES
  • TRAINING

4
COLLATERAL
  • T SHIRTS
  • PINS
  • POSTERS
  • WELCOME PLEDGE
  • FRAMED WELCOME WALL PICTURES

5
DISTRIBUTION 25/08/2003
  • All heads national and provincial
    govt.departments
  • Tourism industry organisations TBCSA SATSA
    FEDHASA
  • High commissions abroad
  • Service Industry (banks and petrol stations)
  • Newspaper vendors

6
TOURISM MONTH Aug/Sept
  • Welcome featured in TV campaign Spot the Welcome
    Character
  • Welcome logo on Independent newspapers mastheads
    of travel pages
  • TV presenters to wear pins/T shirts
  • Welcome plastic inflatables at all events (9
    produced for each province)
  • Welcome on all competition posters, entry forms
  • Calendar of events in provinces (attached)
    welcome branding and messaging

7
INDUSTRY/GOVERNMENT-
  • Collateral packs to be sent to all city manager
    provincial and national DGs with message document
  • Cabinet Ambassador lunch 18 Sept. 2003 after
    Cabinet meeting in Tynhys.
  • Updates on tourism newsletter to be sent monthly
  • Hotel and accommodation industry targeted with
    pins and posters
  • Airport branding with ACSA

8
SERVICE INDUSTRY
  • Banks, garages and retail to be targeted with
    t-shirts, pins and welcome pledges
  • Leverage branding support
  • Link welcome to their activities

9
ROADSHOWS
  • Mpumalanga, Ebutsini 12 April 2003
  • Limpopo, Tzaneen 31 May 2003
  • Northern Cape,Upington and Galeshiwe 25 and 26
    June 2003 respectively.
  • KZN, Inanda Heritage Route September 2003
  • North West, Klipgart and Krugerdorp October 2003
  • Eastern Cape, PE and Port St Johns October 2003
  • Free State, Mangaung November 2003

10
TRAINING
  • Two programmes being worked on
  • Training for traffic cops pilot in Mpumalanga
    in September
  • Tourism customer care training for 14 strategic
    government departments (5 trainers per dept) from
    September onwards

11
BUDGET
  • 5 000 T shirts 150 000 (SAT)
  • 10 000 pins - 50 000 (SAT)
  • 10 000 posters - 40 000 (SAT)
  • 10 000 pledges - 100 000 (SAT)
  • 5 000 Gift bags - 50 000 (SAT)
  • 200 framed posters 80 000 (DEAT)
  • Training for govt. officials- 500 000 5 official
    x 18 depts (DEAT)
  • Cabinet lunch- 5 000 (DEAT)
  • TOTAL 975 000
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