Social Media and H1N1 - PowerPoint PPT Presentation


Title: Social Media and H1N1


1
Social Media and H1N1
  • Using Social Media to
  • Manage Your Message
  • Kate Fowlie
  • Communications Officer
  • Contra Costa Health Services

Bridging the Gaps Public Health and Radiation
Emergency Preparedness Conference 2011
2
(No Transcript)
3
Why Social Media? What H1N1 showed us
  • Its where the people are
  • Access large audience quickly
  • Viral (in a good way)
  • We need to be there to communicate our message
  • Inexpensive and easy to use

4
Positive Feedback
  • Jun 11, 2009 
  • I found that the CoCo County has a profile just
    for the Health Services Dept.Sometimes I am
    surprised at the adoption of social media by
    governmentI wouldnt have expected the Contra
    Costa County to have a Twitter account. Good for
    you CoCo County!
  •   -Tweet by local blogger with 3,373 followers

5
What CCHS Uses How
  • Podcasts
  • Twitter
  • Facebook
  • Blogs
  • YouTube

6
(No Transcript)
7
(No Transcript)
8
Visits to Flu Pages on CCHS Website
9
Visits to Cold Weather Tips on CCHS Website
Following Tweet
10
(No Transcript)
11
(No Transcript)
12
Adopting Social Media
  • Deciding What to Use
  • How to Use it
  • Have a strategy policy
  • Monitor activity/respond

13
Challenges and Barriers
  • Staff time
  • Keep it fresh
  • Increased exposure (taking the good with the bad)
  • Appropriate use
  • Doesnt replace traditional outreach

14
Getting the Most Out of Your Social Media
  • Coordinate your social media
  • Return the favor
  • Promote your social media (on website, in press
    releases, factsheets, etc.)

15
(No Transcript)
16
More information
  • CCHS Website cchealth.org
  • Twitter http//twitter.com/CoCoHealth
  • Facebook Contra Costa Health Services
  • mashable.com
  • socialmediagovernance.com
  • Kate.Fowlie_at_hsd.cccounty.us
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Social Media and H1N1

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Social Media and H1N1 Using Social Media to Manage Your Message Kate Fowlie Communications Officer Contra Costa Health Services Bridging the Gaps: Public Health and ... – PowerPoint PPT presentation

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Transcript and Presenter's Notes

Title: Social Media and H1N1


1
Social Media and H1N1
  • Using Social Media to
  • Manage Your Message
  • Kate Fowlie
  • Communications Officer
  • Contra Costa Health Services

Bridging the Gaps Public Health and Radiation
Emergency Preparedness Conference 2011
2
(No Transcript)
3
Why Social Media? What H1N1 showed us
  • Its where the people are
  • Access large audience quickly
  • Viral (in a good way)
  • We need to be there to communicate our message
  • Inexpensive and easy to use

4
Positive Feedback
  • Jun 11, 2009 
  • I found that the CoCo County has a profile just
    for the Health Services Dept.Sometimes I am
    surprised at the adoption of social media by
    governmentI wouldnt have expected the Contra
    Costa County to have a Twitter account. Good for
    you CoCo County!
  •   -Tweet by local blogger with 3,373 followers

5
What CCHS Uses How
  • Podcasts
  • Twitter
  • Facebook
  • Blogs
  • YouTube

6
(No Transcript)
7
(No Transcript)
8
Visits to Flu Pages on CCHS Website
9
Visits to Cold Weather Tips on CCHS Website
Following Tweet
10
(No Transcript)
11
(No Transcript)
12
Adopting Social Media
  • Deciding What to Use
  • How to Use it
  • Have a strategy policy
  • Monitor activity/respond

13
Challenges and Barriers
  • Staff time
  • Keep it fresh
  • Increased exposure (taking the good with the bad)
  • Appropriate use
  • Doesnt replace traditional outreach

14
Getting the Most Out of Your Social Media
  • Coordinate your social media
  • Return the favor
  • Promote your social media (on website, in press
    releases, factsheets, etc.)

15
(No Transcript)
16
More information
  • CCHS Website cchealth.org
  • Twitter http//twitter.com/CoCoHealth
  • Facebook Contra Costa Health Services
  • mashable.com
  • socialmediagovernance.com
  • Kate.Fowlie_at_hsd.cccounty.us
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