Ben Semmes, Group Operating Officer

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Changing World - Changing Priorities Enabling a
Geospatial World

• Ben Semmes, Group Operating Officer

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We live in a world rich with spatially relevant
data
7Bn people now live in 1.8Bn households
6Bn tonnes of coal mined each year
5.9Bn Mobile Subscriptions
700m tonnes of rice per year in 160m hectares
1.2Bn mobile-broadband users
220m cases of Malaria a year
8 Trillion txt messages last year
10m crimes reported in USA in 2011
340m tweets sent per day
1Bn cars using 30m km of roads
3m foursquare check-ins per day
1.5Bn leisure trips by US Citizens in 2011
250m photos added to Facebook per day
4Bn square metres of new building per year
1.3Trillion ads served by Facebook in 2011
73m smart meters shipped in 2011
160Bn items of mail in USA last year
28Bn cost of 1691 US tornadoes in 2011
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And an increasing demand for answers
Can I buy this TV cheaper in a nearby store?
Which billboards are positioned to be seen by our
ideal prospects?
If I improve the street lighting at this
intersection, will it reduce accidents?
Where did I leave my iPad?
If the drought persists, how reduced will the
harvest be?
Where should we open our next store?
How do I attract passing trade into my coffee
shop?
Can you fix this pothole outside my house?
How do we get the community to support our
regeneration vision?
How will the proposed stadium impact traffic
flows?
Can you tell me about that building across the
street?
How do I optimize todays delivery routes?
How do we route the pipeline to avoid ecological
damage?
Which bar are my friends in tonight?
How do I modify the users experience to fit this
situation?
Is this the same pothole that was reported
yesterday?
Wheres the nearest ZipCar to use?
How can we offer PayAsYouGo car insurance?
How is this new flu variant spreading?
Which households should I mail with our
introductory offer?
What is the right insurance risk premium for this
property?
How safe am I here?
Wheres the best place to station the paramedics
on game nights?
Will our hurricane evacuation plan be effective?
Why are these cell subscribers churning when
others are happy?
Whats the catchment area for the public library?
Is there a connection between these recent fraud
attempts?
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Enabled by the convergence of innovation
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Where spatial information provides the context

• Spatial context enhances understanding
• Insights can be gained from visualizing
• Natural and Built Environment
• Impact and Magnitude
• Distribution
• Connections and Patterns
• to drive actionable intelligence

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Convergence for smarter city planning
Transport Vision for 2015

• Spatial context enables
• Citizen collaboration
• Greater understanding
• Less rework
• Faster approval
• Reduced timelines

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Convergence for a smarter customer experience
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Thank You

• ben.semmes_at_pb.com