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Media Literacy for Political Engagement

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Media Literacy for Political Engagement Critical Thinking and Media in COM 110 ... advertising campaign, documentary, letter to the editor, etc.). – PowerPoint PPT presentation

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Title: Media Literacy for Political Engagement


1
Media Literacy for Political Engagement
  • Critical Thinking and Media in COM 110

2
Media Literacy Skills
  • Access Know how to use technology and sear for
    and find relevant information.
  • Understand Know how to make sense of media
    information.
  • Analyze Examine the content to ascertain
    purpose, point of view, accuracy, and timeliness.
  • Evaluate Determine the value of media content
    for yourself and others.
  • Create Produce your own media messagesvideo,
    photographs, web page, podcast, documentary, etc.

3
Applying Media Literacy Concepts
  • Focus on News

4
News Messages are Constructed
  • Who decides what is newsworthy?
  • Who writes, edits, designs and produces the news?
  • What is the purpose of the message?
  • How do deadlines of time and space affect news
    coverage?
  • Who are the readers, viewers, and listeners?

5
News Media and Language
  • How is the news story reported? Does it meet the
    ethical standards of fairness, objectivity, and
    balance?
  • What elements or techniques are used to gain the
    audiences attention?
  • How are visuals used (photographs, editorial
    cartoons, etc.)?

6
News Audiences and Perception
  • How does news coverage affect perceptions of
    people, places, and ideas?
  • What meaning does a news story have for people
    with differing values, beliefs, and attitudes?
  • How do people of different ages, incomes,
    genders, sexual orientations, racial and ethnic
    backgrounds interpret the news?

7
News as Business
  • Who owns, profits from, and pays for news?
  • How is content affected by organizational forces,
    resources, constraints, and geographical focus?
  • Does the profit motive undermine the social
    responsibility of news organizations?

8
Media Literacy Assignment
  • Define a problem/issue within the community that
    needs to be addressed.
  • Conduct a search for information to determine the
    scope of the problemlocal, state, national, or
    global.
  • Identify current or pending policies (local,
    state, national, or international) that affect
    how the problem might be solved.
  • Develop three strategies (solutions to the
    problem) to actively address the problem.
  • Design a way to communicate your analysis of the
    problem and proposed solution to others (e.g.,
    public service announcement, advertising
    campaign, documentary, letter to the editor,
    etc.).
  • Reflect on your experience. What does this
    project tell you about the importance of media
    literacy both as a consumer and producer of media
    information?
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