Selling Kitchens/Kitchens 101 - PowerPoint PPT Presentation

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Selling Kitchens/Kitchens 101

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Selling Kitchens/Kitchens 101 Author: Madigan/Marinkovic Description: – PowerPoint PPT presentation

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Provided by: MadiganMa
Learn more at: http://www.hssales-tville.com
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Tags: kitchens | selling

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Title: Selling Kitchens/Kitchens 101


1
QUALIFYING INTO THOMASVILLE
2
QUALIFYING INTO THOMASVILLE
Cabinets Are at Top of Products that are Worth
the Splurge
Cabinets Range/Oven/Cooktop Countertops Refrig
erator Dishwasher Flooring Island
20 18 14 12 10 10 6
If changing your kitchen now, which of the
following items would you be most willing to
splurge on (top 7 items from list)
RICKI Remodelers 360 Study, Summer 2006, 821
recent kitchen remodelers
3
QUALIFYING INTO THOMASVILLE
Kitchen Remodelers Regret Not Spending More
If Doing Same Kitchen Project Now
Spend less money on project, 7
Spend more money on project
33
Spend same amount of money on project, 60
CONSUMERS NEED TO BE CONVINCED THAT UPGRADING NOW
RESULTS IN FEWER REGRETS LATER
Balancing what you want your kitchen to be with
the realities of your household budget, if you
were doing the same project now, would you
RICKI Remodelers 360 Study, Summer 2006, 821
recent kitchen remodelers
4
QUALIFYING INTO THOMASVILLE
The Home Depot Designer is the KEY INFLUENCER
  • Thomasville
  • Fashion
  • Sales Tools
  • Cabinet Trends
  • Design Training
  • Consumer Research
  • Influence Over
  • Brand Choice
  • Upgrades
  • Style Color
  • Functionality
  • Consumer Experience

DESIGNERS
5
QUALIFYING INTO THOMASVILLE
Recent Designer Feedback
  • High Satisfaction Areas ranked 1st, 2nd,
    3rd
  • Manufacturers sales representative
  • High quality of finish
  • Customer service

Top 2 Box Ratings, 5-point scale , MBCI Designer
Quarterly Feedback Survey, May 2006
6
QUALIFYING INTO THOMASVILLE
  • 1. Name Brand Recognition
  • Helps with resale value
  • The most recognized name in kitchen cabinetry!
  • 2. Best overall construction
  • Solid Back Panel
  • Add strength to cabinet case
  • Eliminates need for center stiles on cabinets
    through 36W
  • Shelf peg holes on backs of cabinets 30 wide and
    over
  • Larger cabinet sizes available (i.e. W4842 ID24)
  • All drawer and sliding shelf glides mount to
    solid back panel helping to support the weight
    inside your drawers.

7
QUALIFYING INTO THOMASVILLE
  • 3. The Best Lead Times Available
  • Consistent 28 day lead time
  • 1 to 2 week lead time for replacements
  • Helps to shorten overall remodeling process
  • 4. Most storage options
  • Performa
  • Innovation Leader in storage components
  • Performa flip chart
  • 5. Price Point For Every Budget
  • Not necessarily the most expensive
  • Price points range from Fashionably Elegant to
    Surprisingly Affordable


8
THANK YOU
Thank you for all of your hard work and continued
support for Thomasville Cabinetry.
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