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Hitesh ChittaraDhruv Lal


Grass Root Level Hitesh Chittara Dhruv Lal Finance Low per capita income Lack of financing models Uncertain returns Government subsidy Donors & funding agencies Help ... – PowerPoint PPT presentation

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Title: Hitesh ChittaraDhruv Lal

Grass Root Level
  • Hitesh Chittara Dhruv Lal

Gap Identification and Governments role
Governments role
  • Low per capita income
  • Lack of financing models
  • Uncertain returns
  • Government subsidy
  • Donors funding agencies
  • Help market set up which provides good returns on
    long term

  • Lack of awareness at grass root level
  • Adaptability is slow
  • People are reluctant towards change
  • Govt. organizes awareness campaigns
  • Govt. associates with local communities to
    increase awareness
  • Free distribution of the innovation to let people
    know its benefit

Awareness and Adaptability
  • Absence of infrastructure to support development
    of the innovation
  • Government facilitates transfer of technology by
    training programs
  • Rewarding the innovators

Governments dilemma
Government can help the innovator set up a market
Market characteristics
Government Intervention High Medium Medium
Consumer Income Level Low Medium Medium
Innovation awareness Low Medium High
Maturity of market Low Medium High
Level of commercialization Low Medium High
Focus on rural markets High Medium Medium
Cost of production High Medium Low
Scale of Production Low Medium High
DA Donor / Funding Agencies
G Government
LC Local Communities
I Innovators
DI Distributors
R/W Retailer / Wholesalers
Government can provide financial support to the
  • Providing assistance to the innovator on inputs
    (finance/ raw material, etc.)
  • Helps low income innovators to innovate cheaply
  • Increases adoption by lowering cost
  • Puts huge financial burden on the funding agency
    / government

  • Promoting the innovation, setting up distribution
    channels, awareness camps
  • Helps create sustainable impact by developing
    skills and creating employment opportunities
  • Creates awareness of the innovation among

  • Helps bring down the cost of innovation
  • Can generate huge demand in a short period of
  • Huge capital / funding requirement
  • Innovators get used to the high subsidy

  • Low capital requirement
  • May be insufficient in motivating innovators

  • Constant financial support to the innovator
    resulting in faster adoption
  • Virtually impossible to support with subsidies
    for a long time

Full time
  • Innovator learns to value the subsidy and keeps
    on improving
  • Financial burden on the govt. eases out gradually

Phase out
Case-1 Clean and Efficient Cookstoves
Traditional 3-stone fire
Clean and Efficient cookstoves
  • Significantly reduces indoor air pollution
  • Increases the efficiency by 40
  • Increases employment opportunities
  • Saves time which is better spent in education and
    other productive work
  • Increases spendable income
  • Enhances status of the user
  • Women and children exposed to indoor air
  • Lots of energy gets wasted
  • Fuel requirement is high, puts pressure on the
  • A lot of time is wasted in collecting fuel
  • Increases pressure on forests
  • Govt. provides easy loan schemes to innovators to
    set up commercial market for themselves
  • It assists with increasing awareness in nearby
  • It provides technical guidance on improvements
  • It rewards the innovator which increases his/ her
    motivation and reputation
  • It brings together the value chain to minimize
    cost of production

Case-2 Solar Mosquito Killer
  • Product The device makes the use of the smell
    from the septic tank to attract the mosquitoes.
    Once trapped, the heat built up inside the device
    as a result of direct sunlight exposure, kills
  • Applications It is a portable outdoor device
    very useful for hospitals, gardens, schools,
    hotels, etc.
  • Inventor Profile Mathews K Mathew (45) hails
    from a very small village in Kerala and has
    little formal edu.
  • Current Status The product can be ordered online
    and is priced at Rs 1500
  • Patent The device has been granted a patent
  • Problems with traditional chemical based mosquito
  • Most of them need electricity so cannot be used
  • They use harmful chemicals that can have adverse
    effects on small children
  • Recurring cost very high
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