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FASHION INDUSTRY

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Century Gothic Arial Wingdings 2 Verdana Calibri Verve 1_Verve 2_Verve 3_Verve 4_Verve 5_Verve 6_Verve FASHION INDUSTRY History of Fashion 1800 s Fashion 1800 ... – PowerPoint PPT presentation

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Title: FASHION INDUSTRY


1
FASHION INDUSTRY
  • Past, Present, and Future

2
History of Fashion
  • 1600s Demand for clothing from Europe
    recommended that newcomers bring own clothing
    used to label adulterers wigs are banned
  • 1700s High-wasted Empire dress introduced
    women communicate styling information through the
    use of fashion plates

3
1800s Fashion
  • 1830 France is declared the center of fashion
    by Godeys Ladys Book Button fly pants are
    forbidden by the Mormons rubber is introduced
    for elastic fabrics and corsets
  • 1840 - Petticoats change style synthetic
    materials arise
  • 1850 Synthetics are used as alternate fabric
    department stores are opening in USA bloomers
    raise controversy hoop skirts instead of
    petticoats synthetic dye invented

4
1800s continued
  • 1863 first bra invented
  • 1870 Paper patterns available
  • 1885 Bloomingdales mail-order catalog
  • 1886 Sears Roebuck mail-order Levi Strauss
    designs logo
  • 1890 Levi 501 Jeans Rayon is invented by Rene
    de Reaumur

5
1900s Fashion
  • 1919 Navy comes up with the T-shirt
  • 1932 The T-shirt is introduced to the public
  • 1939 Glamour magazine is in print
  • 1940 Board shorts are born
  • 1943 Zoot Suit riots / banned
  • 1944 Pedal pushers created
  • 1993 Grunge style is introduced

6
21st Century Fashion
  • 2001 - Bilateral treaty signed with Vietnam
  • 2007 - Saggy/baggy pants and public display of
    undergarments are outlawed in several small towns
    in USA
  • 2007 - Lingerie industry increases to 13 billion
    a year
  • 2007 - Vogue reaches 1.28 million in circulation

www.shmoop.com/history-american-fashion/timeline.h
tml
7
Top 10 Fashion Cities
  1. London, England
  2. New York, USA
  3. Barcelona, Spain
  4. Paris, France
  5. Madrid, Spain
  1. Rome, Italy
  2. Sao Paulo, Brazil
  3. Milan, Italy
  4. Los Angeles, USA
  5. Berlin, Germany

http//always10list.com/2012/06/10-of-the-worlds-m
ost-popular-fashion-designer/
8
Top Fashion Designers of 2012
  • Ralph Lauren, American
  • Kate Spade, American
  • Marc Jacobs, American
  • Tom Ford, American
  • Betsey Johnson, American
  • Calvin Klein, American
  • Donatella Versace, Italian
  • Giorgio Armani, Italian
  • Valentino Garavani, Italian
  • Gabrielle Coco Chanel, French

http//wwwtheatlanticcities.com/jobs-and-economy/2
012/09/worlds-leading-cities-fashion/3182/
9
Fashion Cycle
Peak
Rise (increase in sales)
Decline
Introduction
Rejection
Introductory phase
Acceptance phase
Rejection phase
http//www.fashiondesignscope.com/?p117
10
Fashion Cycle Explanation
  • Introduction new style is originated
  • Rise manufactures adapt new style
  • Acceptance (peak) adapted style is popularized
    / mass production
  • Decline style declines in popularity
  • Rejection style is abandoned

11
What is a Fad?
  • A fashion that is taken up with great enthusiasm
    for a brief period of time a craze.
  • Silly Bands
  • Parachute pants
  • Leg warmers
  • Stirrup pants
  • Large sweaters
  • Pegged pants

12
What is Style?
  • The combination of distinctive features (lines or
    characteristics) that personifies a particular
    person, group, school, or era.

13
What is considered Classic?
  • Adhering to established standards first or
    highest quality.

14
How important is Color?
  • A substance, such as a dye, pigment, or paint
    that imparts a hue. Adds visual intensity and
    variety.

15
What is Texture?
  • A structure of interwoven fibers or other
    elements the feel of a fabric or surface.

16
What is so important about the Details?
  • A representation of such a part or portion
    small-elaborated element of a work of art, craft
    or design

17
Fashion for menThe Must Haves
18
Jobs as a Fashion Designer
  • Assistant Designer
  • Associate Designer
  • Designer
  • Design Director
  • Technical Designer
  • CAD Designer
  • Production Manager
  • Textile Buyer
  • Fashion Forecaster

19
Jobs in Merchandising and Retail
  • Assistant Merchandiser
  • Associate Merchandiser
  • VP of Merchandising/Design
  • Merchandise Manager
  • Visual Merchandiser/Display Director
  • Product Specialist
  • Personal Shopper/Wardrobe Consultant
  • Department Manager
  • Store Manager
  • Showroom Representative
  • Director of Customer Relations/Sales
  • Merchandiser
  • Manufacturing Executive

20
Jobs in Fashion Public Relations
  • Fashion Show Producer
  • Fashion Director/Coordinator
  • Event Coordinator
  • Advertising Account Executive
  • Public Relations Specialist
  • Beauty Adviser
  • Stylist
  • Fashion Editor

http//artbistro.monster.com/benefits/articles/119
05-top-fashion-industry-job-descriptions-and-trend
s?page5
21
Marketing and Brand Management
  • Management Consultant
  • Marketing Executive
  • Brand Manager
  • Market Research Analyst
  • International Marketing Director
  • Entrepreneur
  • Internet Account Coordinator
  • E-Commerce Catalog Manager
  • Internet Marketing Coordinator

22
Future Fashion Trends
  • Near Future
  • Cowgirl boots
  • Suits that can be worn separately
  • Fashion inspired by the Mediterranean
  • Far Future
  • Technology driven
  • Recycled clothing
  • Clothing to keep you safe

http//www.allgirlstalk.com/get-a-sneak-peak-into-
future-fashion-with-my-forecast-for-2013/
http//www.thecoolist.com/the-tech-of-fashion-10-
ways-technology-drives-tomorrows-fashion/
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