FASHION INDUSTRY

1
FASHION INDUSTRY

• Past, Present, and Future

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History of Fashion

• 1600s Demand for clothing from Europe
  recommended that newcomers bring own clothing
  used to label adulterers wigs are banned
• 1700s High-wasted Empire dress introduced
  women communicate styling information through the
  use of fashion plates

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1800s Fashion

• 1830 France is declared the center of fashion
  by Godeys Ladys Book Button fly pants are
  forbidden by the Mormons rubber is introduced
  for elastic fabrics and corsets
• 1840 - Petticoats change style synthetic
  materials arise
• 1850 Synthetics are used as alternate fabric
  department stores are opening in USA bloomers
  raise controversy hoop skirts instead of
  petticoats synthetic dye invented

4
1800s continued

• 1863 first bra invented
• 1870 Paper patterns available
• 1885 Bloomingdales mail-order catalog
• 1886 Sears Roebuck mail-order Levi Strauss
  designs logo
• 1890 Levi 501 Jeans Rayon is invented by Rene
  de Reaumur

5
1900s Fashion

• 1919 Navy comes up with the T-shirt
• 1932 The T-shirt is introduced to the public
• 1939 Glamour magazine is in print
• 1940 Board shorts are born
• 1943 Zoot Suit riots / banned
• 1944 Pedal pushers created
• 1993 Grunge style is introduced

6
21st Century Fashion

• 2001 - Bilateral treaty signed with Vietnam
• 2007 - Saggy/baggy pants and public display of
  undergarments are outlawed in several small towns
  in USA
• 2007 - Lingerie industry increases to 13 billion
  a year
• 2007 - Vogue reaches 1.28 million in circulation

www.shmoop.com/history-american-fashion/timeline.h
tml
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Top 10 Fashion Cities

1. London, England
2. New York, USA
3. Barcelona, Spain
4. Paris, France
5. Madrid, Spain

1. Rome, Italy
2. Sao Paulo, Brazil
3. Milan, Italy
4. Los Angeles, USA
5. Berlin, Germany

http//always10list.com/2012/06/10-of-the-worlds-m
ost-popular-fashion-designer/
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Top Fashion Designers of 2012

• Ralph Lauren, American
• Kate Spade, American
• Marc Jacobs, American
• Tom Ford, American
• Betsey Johnson, American

• Calvin Klein, American
• Donatella Versace, Italian
• Giorgio Armani, Italian
• Valentino Garavani, Italian
• Gabrielle Coco Chanel, French

http//wwwtheatlanticcities.com/jobs-and-economy/2
012/09/worlds-leading-cities-fashion/3182/
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Fashion Cycle
Peak
Rise (increase in sales)
Decline
Introduction
Rejection
Introductory phase
Acceptance phase
Rejection phase
http//www.fashiondesignscope.com/?p117
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Fashion Cycle Explanation

• Introduction new style is originated
• Rise manufactures adapt new style
• Acceptance (peak) adapted style is popularized
  / mass production
• Decline style declines in popularity
• Rejection style is abandoned

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What is a Fad?

• A fashion that is taken up with great enthusiasm
  for a brief period of time a craze.
• Silly Bands
• Parachute pants
• Leg warmers
• Stirrup pants
• Large sweaters
• Pegged pants

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What is Style?

• The combination of distinctive features (lines or
  characteristics) that personifies a particular
  person, group, school, or era.

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What is considered Classic?

• Adhering to established standards first or
  highest quality.

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How important is Color?

• A substance, such as a dye, pigment, or paint
  that imparts a hue. Adds visual intensity and
  variety.

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What is Texture?

• A structure of interwoven fibers or other
  elements the feel of a fabric or surface.

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What is so important about the Details?

• A representation of such a part or portion
  small-elaborated element of a work of art, craft
  or design

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Fashion for menThe Must Haves
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Jobs as a Fashion Designer

• Assistant Designer
• Associate Designer
• Designer
• Design Director
• Technical Designer
• CAD Designer
• Production Manager
• Textile Buyer
• Fashion Forecaster

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Jobs in Merchandising and Retail

• Assistant Merchandiser
• Associate Merchandiser
• VP of Merchandising/Design
• Merchandise Manager
• Visual Merchandiser/Display Director
• Product Specialist
• Personal Shopper/Wardrobe Consultant
• Department Manager
• Store Manager
• Showroom Representative
• Director of Customer Relations/Sales
• Merchandiser
• Manufacturing Executive

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Jobs in Fashion Public Relations

• Fashion Show Producer
• Fashion Director/Coordinator
• Event Coordinator
• Advertising Account Executive
• Public Relations Specialist
• Beauty Adviser
• Stylist
• Fashion Editor

http//artbistro.monster.com/benefits/articles/119
05-top-fashion-industry-job-descriptions-and-trend
s?page5
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Marketing and Brand Management

• Management Consultant
• Marketing Executive
• Brand Manager
• Market Research Analyst
• International Marketing Director
• Entrepreneur
• Internet Account Coordinator
• E-Commerce Catalog Manager
• Internet Marketing Coordinator

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Future Fashion Trends

• Near Future
• Cowgirl boots
• Suits that can be worn separately
• Fashion inspired by the Mediterranean
• Far Future
• Technology driven
• Recycled clothing
• Clothing to keep you safe

http//www.allgirlstalk.com/get-a-sneak-peak-into-
future-fashion-with-my-forecast-for-2013/
http//www.thecoolist.com/the-tech-of-fashion-10-
ways-technology-drives-tomorrows-fashion/