Communication for Social Change Mapping Communication, Making Social Change Jyotika Ramaprasad School of Communication University of Miami Coral Gables, Florida

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Communication for Social ChangeMapping
Communication, Making Social ChangeJyotika
RamaprasadSchool of CommunicationUniversity of
MiamiCoral Gables, Florida
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Mapping Communication(Theory)

• Journalistic Communication
• To sustain democracy
• To make social change

• Strategic/Dialogic Communication
• To advance corporate purposes
• To make social change

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Mapping Communication(Theory)

• Journalistic Communication

• Examples
• Libertarian
• Social Responsibility
• Hutchins Commission
• Civic or Public Journalism
• Buzz Merritt, editor, Wichita Eagle, and Jay
  Rosen, journalism professor, NYU

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Mapping Communication(Theory)

• Journalistic Communication

• Examples
• Communitarian Journalism
• Clifford Christians, UIUC
• Ubuntu (South Africa)
• Peace Journalism
• Johann Galtung, founder, Peace Studies and Peace
  Research
• Jake Lynch and Annabel McGoldrick
• Development Journalism
• http//www.ips.org/institutional/

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Mapping Communication(Theory)

• Strategic Communication

• Examples
• Diffusion of Innovations
• Everett Rogers
• Social Marketing
• Philip Kotler, Alan Andreason
• Behavior Change Communication
• John Hopkins University Center for Communication
  Programs

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Mapping Communication(Theory)

• Strategic Communication

• Characteristics
• Ethnocentric
• Top down
• Outside expert
• Focus on individual

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Mapping Communication(Theory)

• Dialogic Communication

• Examples
• Participatory Communication
• Luis Beltran
• Conscientization
• Paulo Freire
• Social Movements

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Mapping Communication(Theory)

• Characteristics
• Indigenous
• Bottom up
• Participatory
• Focus on system

• Dialogic Communication

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Mapping Communication(Theory)

• Characteristics
• Emancipation and control
• Empowerment and oppression
• Dialogue and dissemination
• Unity and fragmentation
• Papa, Singhal, Papa, Organizing for Social Change

• Hybrid models