Blackboard Sales Presentation

1

• Blackboard Sales Presentation

2
Agenda

• Introduction
• The Company and the Community
• Why Blackboard
• Product Strategy
• What Blackboard Provides
• Product Capabilities and Features
• How Blackboard Works With You
• Services
• Summary and Discussion
• Next Steps

3
Introduction

• The Company and the Community

4
Addressing the Issues
The Challenge
The Solution
At the 63,000-student Dallas County Community
College District in Texas, a 12 budget cut is
making it tough to provide enough classes to meet
a 20 jump in enrollment since 2001.
A vanguard of colleges has begun to grapple with
the problem and is winning what amount to big
productivity gains through technology.
5
Blackboards Education Partnerships
1,250 Colleges Universities 450
International Institutions 400 K-12
Districts
6
The Blackboard Community
Client Advisory Boards
Regional User Groups
Email Listserve
Users Conference
Developer Community
Behind the Blackboard
7
Bb Mission and Vision

• Blackboards Mission
• To transform the Internet into a powerful
  environment for the education experience
• Blackboards Vision
• To improve the educational experience for
  students, teachers and researchers

While our mission is about a destination, our
vision for getting there is all about people and
the outcomes important to them and how we impact
their educational possibilities.
8
Why Blackboard

• Product Strategy

9
The Networked Learning Environment
10
The Path to the Networked Learning Environment
INSTITUTIONAL GROWTH
MISSION CRITICAL
EXPLORATORY
SUPPORTED
STRATEGIC
TRANSFORMATIVETHE NETWORKED LEARNING
ENVIRONMENT

• Course web sites

• Commercial enterprise course management system

• Online courses, organisations and institutional
  services integrated with back-office systems

• A full online campus with learning communities
  and shared digital content resources

• When any student or teacher can view
  instructional content, collaborate with
  educators, evaluate academic performance and
  access learning resources at any time to achieve
  their educational objectives.

Phase 2
Phase 3
Phase 4
Phase 5
Phase I
TIME
11
The Faculty Benefits of aNetworked Learning
Environment
INSTITUTIONAL BENEFITS
MISSION CRITICAL
EXPLORATORY
SUPPORTED
STRATEGIC
TRANSFORMATIVETHE NETWORKED LEARNING
ENVIRONMENT
Phase 2
Phase 3
Phase 4
Phase 5
Phase I
TIME
12
Common Community Problems When Trying to Achieve
a Networked Learning Environment

• Too Much Information
• Institutions have to SPAM their faculty and
  students
• Too many online sources of information most
  with unique passwords
• Too Little Communication
• Services offered only in-person during normal
  business hours
• Distance and commuter students disconnected from
  the community
• Under-utilised mentors, advisors and students
  communities
• Learning without Personalisation
• Online learning communities lack unique look and
  feel
• Disciplines are unique but online learning is the
  same
• Commerce Mayhem
• Many departments have no online purchasing of
  required academic products and services
• Departments have dozens of distinct insecure,
  complex and costly solutions

13
What Blackboard Provides

• Product Capabilities and Features

14

• Enables institutions to connect users to vibrant
  online communities, deliver targetted content to
  diverse user groups and incorporate e-Commerce in
  the learning experience.

15
Blackboard Community System Capabilities by
Benefit
ANYTIME ANYWHERE ACCESS INSTRUCTOR EFFICIENCY ACCESS TO HIGH QUALITY CONTENT STUDENT CENTRED LEARNING
Portal Web Services Multi-Institution Mgmt Wireless / PDA e-Commerce e-Marketplace Enterprise Scalability Multi-Language Support Standards Building Blocks System Integration Channels / Modules Role-based Info Delivery Community Building Tools
16
Anytime, Anywhere Access Portal Web Services

• Self-contained portal and/or service provider to
  multiple institutional portals
• Central point of access for academic and
  administrative activities

17
Anytime, Anywhere Access Multi-Institution
Branding and Management

• Each schools can be given their own domain and
  look-and-feel
• Each department can be given their own domain and
  look-and-feel
• Each group can be given their own domain and
  look-and-feel.
• Delegated Administration allows System Admins to
  assign administrative tasks to various
  individuals or groups

18
Anytime, Anywhere Access Wireless / PDA

• Access course and portal information through a
  wireless device or a PDA
• Offline viewing of
• Announcements
• Calendar items
• Tasks
• Grades
• Content
• other information

19
Anytime, Anywhere Access e-Commerce

• Charge for items via a students campus card or
  credit card including
• Services
• Events
• Merchandise
• Courses
• Organisation membership
• Other items
• View their one-card account balance, transaction
  history and deposit funds (when using Bb
  Transaction System)

20
Anytime, Anywhere Access e-Marketplace

• Online storefront
• Accepts Visa / MasterCard / Discover / AMEX and
  campus one-card
• Create unified online campus shopping environment
• Delegate to multiple vendors

21
Anytime, Anywhere Access Enterprise
Scalability

• Proven ability to scale to hundreds of thousands
  of active users
• Supports additional application servers to allow
  the implementation to grow with adoption

22
Anytime, Anywhere Access Multi-Language
Support

• Enables institutions to run multiple languages on
  the same system
• Supports foreign language courses and students
• Supports most European Languages as well as
  multi-byte character sets such as Japanese and
  Chinese

23
Anytime, Anywhere Access Standards

• System interoperability (IMS, SIF, OKI, etc.)
• Content specifications (IMS, SCORM, NLN, etc.)
• Privacy (FERPA)
• Accessibility (Section 508)
• Metadata (IMS, Dublin Core, etc.)

24
Anytime, Anywhere Access Building Blocks
(Open APIs)

• Free software development kit (SDK)
• Documented application programming interfaces
  (APIs).
• Create new functionality or integrate external
  systems with Blackboard products.

25
Instructor Efficiency System Integration

• Integrates with
• Student information systems
• Authentication systems
• Back-office systems

26
Access to High Quality Content Channels /
Modules

• Deliver regularly updated headlines and content
  to users
• Individual users can customise their personal web
  pages
• Availability of modules is role-based
• Deliver over 100 modules and channels
• Build an unlimited number of additional ones

27
Access to High Quality Content Role-based
Information Delivery
An undergraduate student,

• Targetted delivery of information and content
  based on institution role including
• Portal tabs
• Modules
• Channels
• Tools
• Courses
• Organisations

a Biology undergraduate student,
a faculty member,
or faculty on another campus.
28
Student Centred Learning Community Building
Tools

• Campus organisations
• Student or faculty associations
• Community website creation
• Community communications
• Development and management can be assigned to
  individual users or groups.

29
How Blackboard Works with You

• Services

30
Educational Technology Lifecycle
4

• Monitoring Assessment
• Monitor adoption and use
• Evaluate strategic goals
• Manage risks
• Document costs
• Assess operational maturity

31
Implementation Approach
32
Blackboard Services

• Blackboard Consulting
• Blackboard Training
• Blackboard ASP
• Blackboard Support

33
Blackboard Services Consulting

• Strategic Planning
• Establishing vision and objectives
• Needs analysis
• Constituent profiling and communication goals
• Strategic roadmap that includes best practices
• Implementation Services
• Functional mapping of organisations constituents
  to key institution roles
• Assigning administrator roles and establishing
  institutional branding
• Tailoring tabs and modules
• User interface design
• Project management and testing
• Customisation Services

34
Blackboard Services Training

• Blackboard Community System Administration
• Reviews the portal-related tools and settings
  accessible through the System Control Panel and
  describes the distributed administration features
  of the application as well as the procedures for
  managing roles, assigning tabs and importing and
  exporting portal modules.
• Blackboard Community System Essentials
• Provides educators, administrators and students
  with all the knowledge required to build online
  communities, manage information exchange and
  deliver portal-based information and services.
  This workshop can be tailored to meet the needs
  of clients with both customised and
  non-customised portal implementations.

35
Blackboard Services ASP

• Blackboard ASP Statistics
• 350 Customers
• 3 Million Users in our Systems
• 500,000 Courses
• 1,000 Servers
• 11 Terabytes of Storage Capacity and Growing
• 7 Terabytes of Data Transferred Daily
• 72,000,000 HTTP Requests Served Per Day
• 99.7 or Better Uptime Guarantee
• ASP Benefits
• Reliability
• Security
• Scalability
• Fully Managed Services
• Lower Costs than Self-Hosted

36
Blackboard Services Support

• Types of Support
• System Administrator Support
• Faculty and Student Support
• Premium Support
• Support Benefits
• Dedicated Technical Support Manager
• 24 hour support
• Toll free number
• Access to Behind the Blackboard, the web-based
  support solution
• Surveys, newsletters and other client
  communication
• Client service reviews
• Four global support locations

• You and your staff quickly responded to the
  problem and understood its importance. The
  service we received this week in response to
  this issue was exemplary. You really care about
  your product and your customers.Larry McGrath,
  University of California Riverside"I simply
  can't be happier with the level of quality
  support that I'm receiving from Blackboard
  right now!Eric Kunnen, Grand Rapids Community
  College

37
Summary and Discussion

• Next Steps

38
The Blackboard Community System

• Blackboard Solution
• Connections
• Personalisation
• e-Commerce

• Client Goal
• Achieve a Networked Learning Environment
• Client Benefits
• Anytime Anywhere Access
• Instructor Efficiency
• Access to High Quality Content
• Student Centred Learning

39
The Blackboard Advantage

• The Largest e-Learning Community of Practice
• 2,000 clients in 60 countries
• Multiple independent email lists, user groups,
  conferences
• Exceptional Services and Support
• End to end services including strategic planning,
  integration customisation, training, ASP hosting
  and Support.
• Dedicated Technical Support Managers and Account
  Managers
• Vision and Experience
• Understanding of how institutions are trying to
  achieve a Networked Learning Environment
• Understanding the challenges institutions face as
  community building and portal tools become
  mission critical

40
Next Step

• Questions and Comments
• Follow-up Items