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Elliptical Mobile Solutions Micro-Modular Data Centers

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Created Date: 5/5/2011 12:39:34 PM Document presentation format: On-screen Show (4:3) Other titles: Calibri Arial TS101881356 1_TS101881356 2_TS101881356 3 ... – PowerPoint PPT presentation

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Title: Elliptical Mobile Solutions Micro-Modular Data Centers


1
Elliptical Mobile Solutions Micro-Modular
Data Centers
EMS Introduction
2
Agenda
  • Industry
  • Data Center Challenges
  • Modular/Container Based Data Center Evolution
  • Product
  • Product Overview and Walk-Through
  • Value Proposition for EMS Products
  • Applications

3
  • Industry and Market Review

4
What is a data center?
  • The data center is a physical
  • place that houses a network's
  • most critical systems, including
  • backup power supplies, fire
  • protection systems, air
  • conditioning, and security.

5
The Challenge
  • Data Centers, Network Closets, Remote Office and
    Cloud
  • Computing applications are inefficient, expensive
    to build
  • and operate, and dont scale well to match
    business and
  • infrastructure needs.
  • Huge construction costs (Up to 1,300/sq ft)
  • Long time to build (up to 24 months)
  • Have to build the whole thing up front and hope
    IT catches up
  • Inefficient high cost to operate

6
Mechanical Aspects of Todays Data Centers
7
Why Containerized Systems?
  • Connect the Facility (building shell) together
    with the complete package for the best possible
    efficiency.
  • Reduce starting costs and operational expenses.
  • Create a standardized platform that can adjust to
    the rapidly changing information technology
    environment.

8
Early Adopters of Containerized Data Centers
9
What is a Micro-Modular Data Center (MMDC)?
  • The natural evolution from large, brick and
    mortar data centers to
  • 40ft/20ft data centers built in shipping
    containers to rack-level data
  • centers. Simply add power, network and IT
    equipment .

BRICK MORTAR
CONTAINER
MMDC
10
  • Product Review

11
Elliptical Mobile Solutions MMDC Line
  • All EMS Micro-Modular Data Centers share the
    following characteristics
  • Standard 19 Vendor Agnostic Rack Enclosures
  • Closed-Loop Cooling deliver cooling directly to
    the equipment with no wasted energy
  • Hardened and Sealed Enclosuresdesigned for
    indoor and outdoor use
  • Built-in Shock/Vibration Isolationdesigned to be
    moved fully populated without damaging equipment

12
Elliptical Mobile Solutions C3-S.P.E.A.R. line
  • 24U of rack space
  • Standard with single AC, optional top mounted AC
    for redundancy or added capacity
  • NEMA 12 (Indoor) or NEMA 4 (outdoor) models
    available
  • Provides cooling for 2.5KW to 6KW of IT Load

C3-S.P.E.A.R. MOBILE
C3-S.P.E.A.R. RELOCATABLE
C3-S.P.E.A.R. RUGGEDIZED
C3-S.P.E.A.R. NEMA 4 DUAL COOLING
Confidential 2011 www.ellipticalmobilesolutions.
com
13
Patented Closed Loop Cooling
  • All of our products allow you
  • to establish a computing
  • environment or data
  • center anywhere. All that is
  • needed is power and
  • connectivity. Cooling, fire
  • protection, EMI shielding,
  • security, raised floor, hot and
  • cold aisle, are all self-
  • contained in each enclosure.

INSIDE AIR AND OUTSIDE AIR NEVER MIX
Confidential 2011 www.ellipticalmobilesolutions.
com
14
Elliptical Mobile Solutions R.A.S.E.R. Line
  • 42U of rack space
  • Air-cooled (DX) or water-cooled (HD) enclosures
    available
  • All models rated for both indoor and outdoor use
  • Provides cooling for 12KW to 80KW of IT load

R.A.S.E.R. HD
R.A.S.E.R WITH MISSION CRITICAL VENTING
R.A.S.E.R DX
15
R.A.S.E.R. DX
  • In addition to standard features
  • of all MMDCs, the R.A.S.E.R. DX
  • features
  • 12KW Closed-Loop Cooling
  • Industrial A/C unit with manufacturer spec mean
    time between failure of more than 52 years
  • NEMA 3R or NEMA 4 (both can be used outdoors
  • Mission critical venting (optional)
  • Protects equipment in the event of an A/C failure

16
R.A.S.E.R. HD
  • The most powerful MMDC, supporting between 20KW
    and 80KW of IT capacity
  • Water chilled unit with the ability to provide a
    2N redundant solution with redundant water inputs
    and multiple hot-swappable fans
  • High Temperature Water Cooling option due to
    the extreme efficiency of the enclosure.
    (removing chillers can reduce energy costs by up
    to 40 alone!)
  • Field upgradable heat exchangers
  • Built-in environmental monitoring for air
    temperature, water flow and temperature, leakage,
    humidity and fan speed

17
  • Value Proposition

18
Data Center Challenges Today
  • Technology Refresh
  • Data Center Consolidation
  • Energy Saving Initiatives
  • Expensive Build Cost
  • Floor Space Constraints
  • Inflexible Infrastructure
  • Limited Cooling/ Electrical Capacity
  • Unable to Adapt to Changing Requirements
  • Runaway Electrical Bill Cost
  • Expensive Retrofit for High Density Zone
  • Constant Demand for Expansion
  • Under Utilized Compute Resources
  • Virtualization Infrastructure Challenges

19
EMS Value Proposition
  • Reduce capital costs (more economical to build)
  • Reduce Operating Costs (more economical to
    operate)
  • Ultimate scalability and flexibility in deploying
    infrastructure to support IT

Confidential 2011 www.ellipticalmobilesolutions.
com
20
Critical IT Facility Issues
  • Critical Problem 1
  • Problem Upfront capital cost associated with
    facility infrastructure deployment
  • Effect of Problem Facilities built for future
    needs inefficient and expensive
  • How does EMS Resolve the Problem EMS enclosures
    are flexible and perfectly scalable
  • Value Proposition
  • Capital Expense reduction
  • Lower costs vs. traditional data center
    deployments
  • Lower costs vs. modular/container deployments
  • Lower costs vs. remote office/network closet
    deployments

Confidential 2011 www.ellipticalmobilesolutions.
com
21
Critical IT Facility Issues
  • Critical Problem 2
  • Problem Limited Energy and highly inefficient
    cooling in data center
  • Effect of Problem Data Centers running out of
    power due to so much power allocated to
  • cooling the IT equipment
  • How do you Resolve the Problem Cool equipment
    within the enclosure rather than the entire
  • facility
  • Value Proposition
  • Operating expense reduction
  • Efficiency demonstrated in cooling only the
    equipment vs the entire room achieves up to 75
    reduction in electricity costs.
  • Power Usage Effectiveness (PUE) as low as 1.1
    (typical PUE for a standard data center is 2.0,
    meaning that for every watt of power delivered to
    the IT equipment, an additional watt is used to
    support the equipment from an electrical and
    cooling perspective)
  • RASER HD allows for high temp water cooling,
    removing water chillers from the OPEX equation.

Would you take the milk out of your refrigerator
and cool your whole house to keep the milk cold?
21
22
Critical IT Facility Issues
  • Critical Problem 3
  • Problem Space constraints / Lack of flexible
    space to deploy IT
  • Effect of Problem Computing requirements outrun
    facility physical capacity, limited
  • options relative to where IT is deployed
  • How do you Resolve the Problem EMS enclosures
    reduce the data center footprint by 75 and
  • offer the ultimate flexibility in where IT is
    deployed.

EDI Case Study Comparing a Traditional Data
Center Design to a Design Based on Elliptical
Mobile Solutions R.A.S.ER. Micro-Modular Data
Centers
  • Value Proposition
  • Footprint Optimization
  • Due to the ability to deploy higher density
    equipment, significant floor space reduction can
    be achieved.
  • Due to the nature of the hardened enclosures, IT
    can be deployed in unimproved spaces, even
    outside.

Greater Flexibility in Use of Space The EMS
Cabinet offers a drop in place infrastructure
that can be placed in any environment. This
allows flexibility in site with strict floor
space limits and even allows the client to
implement this solution in less traditional
spaces (boiler room, outdoor space, etc). The
traditional approach requires a finished space
within reasonable distances of an exterior wall
or roof area where supporting mechanical
equipment can be placed. The development of the
finished space would include basic improvements
such as floors, ceiling, walls, insulation,
access, access control, grounding, lighting, and
general power.
22
23
  • Practical Applications and Examples

24
Practical Applications
R.A.S.E.R. DX
R.A.S.E.R. HD
C3-S.P.E.A.R.
  • New Data Center and Data Center Consolidation
  • HPC
  • Cloud Computing
  • High Density Zone
  • Remote Locations
  • Disaster Recovery
  • Remote Office
  • IT on the Move
  • Telco
  • Industrial / Harsh Environments
  • Data Center Closet

25
Example 1 Small Office Data Center
  • High growth company in need of a data center
    closet
  • ECOtality, Inc. is a leader in clean electric
    transportation and storage
  • technologies. ECOtality is the parent company of
    ECOtality North America,
  • Innergy Power Corporation, and Fuel Cell Store.

Challenges Ecotality needed to build a data
center closet to support the rapid growth of the
company. Solution The C3-S.P.E.A.R. allowed
them to deploy a data center in one of their
manufacturing warehouse in under 8 weeks. The
C3-S.P.E.A.R. also provided a Clean IT solution
consistent with the companys mission. Benefits
Rapid deployment 120,000 capex savings by not
converting valuable office space into a data
closet scalability, and the ability to relocate
the data center to a new location as the company
grows.
Confidential 2011 www.ellipticalmobilesolutions.
com
26
Example 2 Disaster Recovery
  • Medical Group in need of a relocatable disaster
    recovery solution
  • CVC is the largest provider of cardiovascular
    medicine in Arizona. Its state-of
  • the-art facilities offer sophisticated medical
    consultations and advanced
  • testing including vascular and cardiac
    ultrasound, surgical diagnostics,
  • nuclear cardiology, electrophysiology and sleep
    studies.

Challenges The client was in need of a disaster
recovery solution, but did not want to use a
hosting facility or build a data center closet
in a separate location. Data Center Retrofit
Solution The group purchased a C3-S.P.E.A.R.
with a skid cart bottom to house its IT
equipment. Located in an empty room in one of
its offices, the enclosure can easily be
relocated to a different location using a pallet
jack. Benefits Rapid deployment in 8 weeks
and under budget drop in place architecture
which greatly reduced CapEx and OpEX costs
improved performance and simplified
implementation.
27
Example 3 Remote Office Support
  • Largest trial court in the United States in need
    of remote office support.
  • The Los Angeles County Superior Court is the
    largest trial court system in the
  • United States with 600 courtrooms and 50
    courthouses. The Courts serve
  • 9.5 million people throughout the 4,000 square
    mile county. About 100,000
  • people use the court system each day for traffic
    violations family law and
  • probate matters small claims as well as civil,
    juvenile and criminal cases.

Challenges Los Angeles County had a budget
deficit with little money to spend while needing
remote data centers for their court system. A
strained California power grid provided constant
problems to power and cool their existing data
center. Additionally, Los Angeles is located
in one of the most disaster prone areas of the
country, requiring the court to have a disaster
tolerant infrastructure. Solution The courts
purchased six C3-S.P.E.A.R.s with Mission
Critical Venting. This allowed them to eliminate
downtime while providing remote offices with a
secure, flexible infrastructure to protect their
court records and data bases. Benefits Rapid
deployment in 10 weeks security, scalability
for long term growth mobility and shock and
vibration protection.
Confidential 2011 www.ellipticalmobilesolutions.
com
28
Example 4 Harsh Environment
  • Native American Tribe in need of a data center
    closet/mobile disaster
  • recovery solution. The Hopi are a Native American
    people who live on the
  • 2.5M square foot Hopi Reservation in
    Northeastern, AZ. The Hopi
  • Headquarters are in Kykotsmovi, a remote area of
    Arizona, prone to severe rain, floods, snow and
    ice.

Challenges The Hopi Data Center often
experienced IT downtime due to frequent power
outages, unreliable backup power generation,
flooding during monsoon season, and snow during
the winter. The Hopis wanted to have the ability
to relocate their environment to their location
in Flagstaff if necessary. Data Center Retrofit
Solution The Tribe purchased 1 C3-S.P.E.A.R.
And 1 C-S.P.E.A.R. which provided it with a
secure, reliable and flexible infrastructure to
protect their data bases. The mobility feature
of the enclosure made it the most practical
choice as both can easily be relocated in the
event of severe weather. Benefits Rapid
deployment in 8 weeks and under budget drop in
place architecture which greatly reduced CapEx
and OpEX costs improved performance and
simplified implementation.
29
Example 5 High Density Data Center Consolidation
  • White Sands Missile Range New Mexico

Challenges Needed to build a data center to
support High density Cisco UCS and EMC without
upgrading or modifying Legacy traditional raised
floor. They are planning to move in next 24
months and wanted to go GREEN at the same
time. Solution The RASER DX allowed them to
deploy a GREEN data center in under 8 weeks. The
RASER DX can be moved into new facility without
upgrading the new building and not having to
un-rack the IT equipment. Benefits Rapid
deployment 900,000 cap ex savings by not retro
fitting current data center, scalability, and
the ability to relocate the data center to a new
location as planned.
30
Example 5 (cont) High Density Data Center
Consolidation
  • Facility was only 3 of total cost vs. 50.
  • Less than a 100,000 to deploy 1.8 Million in
    new IT vs. 900,000 to upgrade the entire
    facility.
  • Eliminated CRAC units and Chillers completely
  • UPS AND GENERATORS can now support HVAC and IT
    load.
  • Allowed client to upgrade everything this year
    instead of 24-36 months from now.

31
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