????????(GE business screen matrix):????????????????????????,????????????????,?????????????? - PowerPoint PPT Presentation

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????????(GE business screen matrix):????????????????????????,????????????????,??????????????

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Title: ????????(GE business screen matrix):????????????????????????,????????????????,??????????????


1
????????
2
????????
  • ????????(GE business screen matrix)??????????????
    ??????????,????????????????,??????????????

3
????
  • ????????????????
  • ?????????
  • ????????????
  • ?????????
  • ????????????????

4
????
  • ?????????????????????,????????????,?????????????,?
    ?????????
  • GE??????????????????????????????3x3???

5
GE??????
6
GE??????(?)
7
?????
  • ?????????????????????????
  • ?????????????????????????????????????????????????
    ????????

8
????
  • ???????????????????????
  • ?????????????????????????????????????????????????
    ?

9
????
  • ?????(Invest to Hold)
  • ?????(Invest to Penetrate)
  • ?????(Invest to Rebuild)
  • ?????(Selective Investment)
  • ????(Low Investment)
  • ??(Divestiture)

10
GE????????????
11
GE v.s. BCG
  • GE??????????????????????
  • GE?????????
  • GE??????????????
  • GE????????????????
  • BCG????????????????
  • BCG?????????
  • BCG????????????
  • BCG?????????????????????

12
?????
  • ??
  • ?????

13
????
  • ????????????????????
  • ???????????(???4-2a)???????????????????

14
???????????
  • ???????
  • ?????????????????
  • ???????????????????????????????
  • ???????
  • ??????,??????1????????

15
??????????
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