Last Minute Market

1
Transforming Food Waste into a Resource Last
Minute Market and the Italian case study
Prof Andrea Segrè Dean of the Faculty of
Agriculture of the University of Bologna (Italy)
and Chair of Last Minute Market
2
HUNGER AND OVERNUTRITION

• FAO estimates that the global agricultural
  production could feed 12 billion people (the
  double of the current world population)
• The World Food Summit in 2009 has called for a
  70 increasement in the agricultural production
  by 2050 to meet the food demand of a growing
  population
• BUT
• while 935 million are hungry, 300 million people
  are obese and 1 billion people are overweight.
• Food surplus would be enough to feed 3 billion
  people (Stuart Uncovering the global food
  scandal, 2009)
• HUNGER and OVERNUTRITION are strictly connected
  both in developed and developing countries.
• The Millennium Development Goals were established
  in 2000 to halve the number of starving people by
  2015but the data are still shocking

LAST MINUTE MARKET TRANSFORMING WASTE INTO
RESOURCE
3

The paradox FOOD INSECURITY vs WASTE
WHILE MILLIONS ARE STARVING.. US American
families buy more food than what the family
members consume. On an average expenditure of
42 on food, 14 are spent on unnecessary
products. UK 30 and 40 of the food production
is wasted every year for a value of 16 billion.
The food waste amounts to 1/3 of all the waste
produced in Britain. 250,000 people every day
could benefit from the wasted food. Italy 20
million tons of food are wasted from the field to
the supermarket (source Italian Food Waste
Report 2010) More data will be presented in the
course of the conference!
LAST MINUTE MARKET TRANSFORMING WASTE INTO
RESOURCE
4
FOOD WASTE IN ITALY- Data from the Italian Food
Waste Report 2010
Food waste originates along the whole supply
chain IN ITALY Waste in the fields in 2009,
3.25 (17.700.586 t) of agricultural production
in Italy remained in the fields Waste at the
producers organizations level in 2008/09
almost 81,000 tons of fruits and vegetables were
withdrawn from the market, of which only 6.13
was not wasted. Waste in the agroindustry in
2009 food waste stood at around 2.2. (2.161.312
t) Waste at retailers level in 2009 food waste
stood at 1,2. (244.252 t) TOTAL 20.290.767
t Every year we waste an amount of food that
could meet the food requirements of 3/4 of the
Italian population (44.472.914 people). The
economic value of the food waste is EUR 37
billion or 3 of our GDP. Dumping food waste in
a landfill causes environmental damage. By
volume, it is the largest contributor to methane
gas production.
LAST MINUTE MARKET TRANSFORMING WASTE INTO
RESOURCE
5
Food Waste vs Food Surplus
At the same time we accumulate surpluses Reasons
for food surplus - Structural agricultural
surpluses (CAP) - Defects/changing/damages in
packaging - Residues of promotional activities
- Seasonal products - Non-compliance with the
typical physical standards- Cessation of the
business activities- Close to the expiry date -
Launch of a new product - Errors in production
planning
LAST MINUTE MARKET TRANSFORMING WASTE INTO
RESOURCE
6
LAST MINUTE MARKET
Last Minute Market benefits poor people and
people in need. Our aim not a single minute or
product should be wastedit s a last minute
action! A growing number of people in developed
countries require emergency food assistance
they do not have access to enough food. For a
variety of reasons, the same developed economies
produce a growing quantity of FOOD SURPLUS. In
Italy 13.6 million people live with less than
1300 euro per month.
LAST MINUTE MARKET TRANSFORMING WASTE INTO
RESOURCE
7
LAST MINUTE MARKETProfit vs Non Profit
FOOD SURPLUS ? For profit companies (firms,
processing industries, food shops, supermarkets)
it represents a COST (transport and destruction
of the products) ? For the civil society it
represents a NEGATIVE EXTERNALITY (environmental
pollution). ? For charities and non profit
institutions it is an OPPORTUNITY (more
food). LMM is the link between profit (the
supply) and non profit (the demand)
LAST MINUTE MARKET TRANSFORMING WASTE INTO
RESOURCE
8
LAST MINUTE MARKETWaste Market Failure,
Inefficiency, Gift

Demand (-)
Supply (-)
Food waste is a market failure
Surplus - business Products not for
sale Products safe to eat No price Speak the
business language
Poor people - charity org. They demand They
need They cant buy- no money Speak the no
profit language
GIFT
LAST MINUTE MARKET TRANSFORMING WASTE INTO
RESOURCE
9
LAST MINUTE MARKETWin-Win Strategy
For profit companies
Win-Win
Charity organizations
Public administration
It provides economic, social and environmental
benefits by reducing the amount of waste and
improving assistance to people in need.
LAST MINUTE MARKET TRANSFORMING WASTE INTO
RESOURCE
10
LAST MINUTE MARKETStakeholders benefits
- Reduced disposal costs - Fiscal benefits-
Better logistics - Increase visibility in the
territory - Constant supply - Free food -
Reinvestment of the savings - Better
assistance - Reduce products in landfill -
Better quality assistance - Ability to grant
discounts - Better management of funds - Minor
negative externalities - Education (do not
waste!!) -Ethical" behavior -  Reciprocity
Companies
Charities
Public Administration
Society
LAST MINUTE MARKET TRANSFORMING WASTE INTO
RESOURCE
11
LAST MINUTE MARKETNOT ONLY FOOD
LAST MINUTE MARKET
NON FOOD
FOOD
SEEDS
BOOK
HARVEST
PHARMACY
LAST MINUTE MARKET TRANSFORMING WASTE INTO
RESOURCE
12
LAST MINUTE MARKETIf LMM were adopted in all
Italy
Stores Typology Expected quantities of recuperated food per year
Cash and Carry shops 4.644 tonnes
Superstores 67.467 tonnes
Supermarkets 128.785 tonnes
Small shops 43.357 tonnes
TOTAL 244.252 tonnes
VALUE OF RECUPERATED FOOD 928.157.600 euro 580.402.025 meals in a year
CO2 emissions 291.393 tonnes of CO2 are produced because the food end up in landfills
LAST MINUTE MARKET TRANSFORMING WASTE INTO
RESOURCE
13
LAST MINUTE MARKET Achievements

• Last Minute Markets achievements are
• the commercial success of the donor companies
• a contribution to sustainable development (a
  better management of economic, social and
  environmental resources)
• an important reduction in CO2 emissions
• a contribution to education on lifestyles,
  consumption
• benefits to the people helped by the charities
  (better and more nutritional food)
• the charities can invest the money they would
  have spent on food for other purposes

LAST MINUTE MARKET TRANSFORMING WASTE INTO
RESOURCE
14
LAST MINUTE MARKET
LMM combines solidariety with environmental
sustainability. At the same time it enhances
strong community actions and promotes networking
activities.
Thank you!
www.lastminutemarket.itandrea.segre_at_unibo.it
LAST MINUTE MARKET TRANSFORMING WASTE INTO
RESOURCE