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Who I am / Our Company


Who I am / Our Company Enter Details about you or your company and your current success to date The Local Business Market Local Business Marketing is one of those ... – PowerPoint PPT presentation

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Title: Who I am / Our Company

Who I am / Our Company
  • Enter Details about you or your company and your
    current success to date

The Local Business Market
  • Local Business Marketing is one of those areas
    that are set to explode in the next few years as
    Internet Marketers begin to realise the power of
    the local search.
  • There are more people searching online for local
    products and services than ever before
  • The searcher is much more qualified and specific
    to the local product or service which means they
    are more likely to convert into a paying
    customer! E.g Plumber Vs Plumber In Kent
  • There are more local businesses turning to online
    marketing to find new ways of generating
    customers and leads, and increasing their profit
  • Google has realised this with the Introduction of
    the Google Business Directory, Google Local and
    Google Maps, and also the ability to show your
    adverts within a defined geographic area of your
    business location!

The Opportunity For Local Businesses
  • Local Business marketing represents a great
    opportunity because
  • There is lower competition for keywords
    containing a geographic location which means you
    pay less for each lead generated
  • The search by the customer is more targeted and
    therefore more valuable to the local business
  • The cost of driving traffic to a website is
    significantly reduced
  • Local Businesses are not aware of the potential
    benefits revenue this type of marketing could
    bring them
  • This trend will continue to grow as more and more
    people use the Internet to find a local service
    or product and more away from more traditional
  • The opportunities to take advantage of local
    business marketing are vast as there are
    thousands of services in towns and cities all
    over the country!

Growth Of Local Searches In The Uk
  • The Kelsey Group reports that 74 percent of
    Internet users perform local searches
  • 43 of search engine users are seeking a local
    merchant to buy something offline.
  • Local search is easier that searching the yellow
    pages book or yellow pages online
  • Instant results for the user In a matter a
    seconds the searcher is presented with a list of
    local businesses providing a relevant service
  • The growth of mobile devices such as mobile
    phones, laptops and ipads have made local
    searching convenient
  • More than half of those that own devices (such
    as the iPhone) are performing local business
  • Look at the next generation?? How many
    children, teenagers or young adults actually use
    the yellow pages.

Yellow Pages Vs Google Maps

Searches are finding more and more of the
information directly in the search engines which
is removing the need to find Internet Yellow
Decline of Yellow Pages 2004-2010

Google Trends www.google.com/trends For The
Search Term Yellow Pages

Yellow Pages Attempt To Move Online Is Failing!
People are not typing in Yellow Pages into
Google they are typing exactly what product or
service they are looking for
The Decline Of The Yellow Pages
  • Your advert is placed right next to your
    competitors in your industry
  • You are placed in one particular advertising
  • Tracking business/leads that actually comes from
    Yellow pages is extremely difficult to do
  • Not all ads are created equal You have to spend
    big to stand out
  • You pay no matter if anyone sees your ad or
    responds to it.
  • The searcher/customer wants instant results why
    search through a book (or yellow pages online)
    when the solution can be Googled
  • Once it's printed, that's it! You cant change it
  • No testing how do you know if you ad is working

The Decline Of Newspaper Advertising
  • The Newspaper Association of America (NAA)
    website reports a 27.94 year-on-year decline in
    newspaper advertising revenue
  • Your Ad must compete with hundreds of ads, as
    well as dozens of stories and features for the
    reader to wade through.
  • Expose time is often low and not focused the
    majority of people read a paper for general
    interest not because they are looking to buy
  • The majority of adverts in newspapers are not
    tracked to determine ROI
  • Advertising is often short lived with the paper
    being discarded at the end of the day requiring
    a longer term investment to see a return in sales
  • Advertising in a national newspaper can command
    huge prices
  • Broad appeal rather than targeting your customer
    who is already searching for a particular product
    or service
  • You have no assurance that every person who
    receives the newspaper will read your ad
  • You pay for the advert even if no one reads it!

The Growth Of The Internet in 2010
  • 234 million The number of websites as of
    December 2009.
  • 47 million Added websites in 2009.
  • 1 billion The total number of videos YouTube
    played in one day.
  • 178 million - people watched 33.2 billion videos,
    with the average viewer watching 187 videos per
    month in the U.S
  • 700,000 local businesses have active Pages on
  • Twitter now has 75m user accounts and it will
    soon reach 50 million tweets per day.
  • 50 million the number of members LinkedIn has
    and Flickr now hosts more than 4bn business

26.6 Of The World Is Now OnlineStill In The
Early Stages
Now The Most Popular Form Of Advertising Jan-Dec
Internet is now 24 of all display Advertising.
Same As Television
Online Advertising vs Traditional
  • Advertise anywhere to any audience!
  • Many avenues to market both free and paid (PPC,
    SEO, Video, Social Media, Articles Marketing,
    Blogging, Viral
  • With paid advertising you pay only when someone
    clicks on your advert
  • Leads / customers can be generated from as little
    as 10p
  • You control budget for each day, week, month and
  • Advertise Locally or Globally and make it time
    specific (e.g 9 am to 5pm)
  • You choose when your ads are shown and how often
  • You can have custom ads for different searches
  • Track all your sales generated online and from
    what websites
  • Change your advert as often as you like
  • Continuous testing allows you to improve your
    profit margin and ROI

Growth of Google UK June 2010Google 91.7
stranglehold of the UK search market
Growth of Google US June 2010
Google 63.7 of the US search market Source

What We Offer Our Customers
  • Website Design
  • Website enhancements
  • Website promotion
  • Video creation and submission
  • Pay Per Click campaign management
  • Google local submission
  • Social media campaigns
  • Email marketing

WWW Sites
  • Lead Generation website
  • Mini website
  • Multipage corporate website
  • Online store
  • Blog
  • Membership websites

Website Enhancements
  • Listing Building
  • Video interaction
  • Optimise for SEO to get high rankings and free
  • Website Update
  • Rewriting content to improve conversion rates

Website Promotion
  • Traffic Generation Techniques will help improve
    your presence online, direct qualified traffic to
    your website , and improve your website ranking
    within Google
  • Link building
  • Directory submission
  • Article promotion
  • Forum posting
  • Video Creation
  • Video Promotion

PPC Management
  • Create PPC campaigns (Google, MSN/Bing, Yahoo)
  • One-off setup fee
  • Ongoing Maintenance
  • Marked return on Investment
  • Direct Qualified Leads
  • Indepth tracking
  • Monthly reports
  • Facebook PPC

Geographic Targeting
  • Target local customers within a particular
  • Choose a targeted area or mile radius to display
    your adverts
  • Target customers in the UK looking for a
    business in a local area

Google Local Submission
  • We will get your website listed on Google Maps
    and keep it there for your local term.
  • Highly qualified and targeted customers to your

Social Media Creation Management
  • Facebook - fan pages groups
  • YouTube channels promoting your product or
    service and driving traffic
  • Twitter accounts build your presence online
    and develop a relationship
  • Linked In Network with other businesses in
    your industry

Email Marketing
  • List Building implementation
  • Email marketing campaigns specific to your
    product / service
  • Follow-up emails with customers to build your
    relationship automatically
  • Email marketing strategy designed to maximise
    your return on investment

Our Customers Results To Date
  • - Show the results of your work
  • Their return on investment
  • Their conversion rate
  • Their increase in sales

Your Current Rankings Within Google
  • Research The Company / Business Beforehand
  • The current positioning of the business within
  • Where are they? What do they rank for?
  • 2. Where are their competitors rankings? How
    much traffic are they losing out on by not being
    on the first page?
  • 3. Show them which keywords have highest number
    of searches per month and the potential traffic /
    leads they are missing out on each month
  • 4. Show they what traffic they would get from
    using your service! How many more customers?

Our Guarantee
Only pay for results? X number of leads per
months? First page rankings? Guaranteed Return on
Package Available To You
  • Website Design
  • OPTION 1
  • OPTION 2
  • Website enhancements
  • OPTION 1
  • OPTION 2
  • Website promotion
  • OPTION 1
  • OPTION 2
  • Video creation and submission
  • OPTION 1

Package Available To You
  • Pay Per Click campaign management
  • OPTION 1
  • OPTION 2
  • Google local submission
  • OPTION 1
  • OPTION 2
  • Social media campaigns
  • OPTION 1
  • OPTION 2
  • Email marketing
  • OPTION 1
  • OPTION 2
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